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Mobile App Traffic Seeing Strong Growth

by MarketingCharts staff
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Jumptap attributes the rise not only to the “speed and brows-ability” offered by apps, but also by the increasing volume of them available.

Separate results from the study indicate that the iPad remains the dominant tablet, with 57% of device traffic this month, ahead of the Galaxy Tab (16%), Kindle Fire (16%), and the aggregate of all others (11%). By next year, though, Jumptap expects the picture to change, forecasting the iPad to decrease to 50% share and Kindle Fire to 10%, while the Galaxy Tab grows to 25% market share.

About the Data: MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising through our network of over 46 billion impressions, 171 million U.S. users and 51,000 apps and websites.