Mobile Video Viewers Spending Most of Their Time With Long-Form Content

April 1, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video

Source: Ooyala [download page]

Notes: While there’s reason to believe that most online video views are reserved for short-form content, the majority of mobile video viewing time in Q4 2013 was spent with content at least a half-hour in length. Meanwhile, Ooyala now believes that mobile and tablet viewing will make up half of all online video viewing by the end of 2016.

About the Data: Ooyala measures the anonymized viewing habits of nearly 200 million unique viewers in 130 countries every month.

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Mobile Video Viewers Spending Most of Their Time With Long-Form Content

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video

Become a smarter marketer.

Success!

View our privacy policy here

Videogame Advertising Touted for Its Effectiveness

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

US B2B Exhibition Industry Nears Pre-Pandemic Levels

Pay-TV Providers Register Substantial Subscriber Losses… Again

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Mobile Video Viewers Spending Most of Their Time With Long-Form Content

This article is included in these additional categories: Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video

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This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video