1 in 3 Moms Tweet, Blog
A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online communication technology used by more than 20% of moms is social network MySpace.
Almost All Moms Check Email Daily
A near-universal 98% of moms with email accounts check them at least once a day. Other online communication technologies with high daily usage rates by moms include Facebook (84%) and news websites (60%). Interestingly, the good old-fashioned telephone has a 60% daily usage rate among moms, as well.
Moms Learn from Email
A high percentage of moms often use email as an educational tool. Eighty-three percent of moms said they often learn new things through email, the highest response rate for any means of communication covered by the survey. Facebook ranked second (76%), while non-technological face-to-face meetings came in a close third (73%).
Other popular educational tools among moms include blogs (66%) and TV (65%).
Moms Share Learnings via Face-to-Face, Email
Facebook is the only other medium often used by more than half of moms to share learnings, with 69% using “share” and 67% using “like.”
Significant Others Get Most Info
Who receives all this information that moms are sharing? Unsurprisingly for anyone in a relationship with a mom, 94% share information with their significant other. Ninety percent share with their best friend(s), and slightly more share with close family (such as a mother or sister).
The other two groups of people in a mom’s life most likely to get information from them are girlfriends (86%) and other parents (78%).
BabyCenter: Moms Love Smartphones
American moms are more likely than overall women own a smartphone, according to previously released data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. This makes moms 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years.
About the Data: Survey data was collected in January 2011 from 514 mothers who are members of the online community HeardItFromAMom.com.