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StumbleUpon Refers More Traffic to Publishers Than Reddit, YouTube, LinkedIn and Google+, Combined

by MarketingCharts staff
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A look back at 16 months’ worth of data reveals that StumbleUpon’s rise predominantly occurred in the latter stage of the year. After accounting for just 0.43% of publisher traffic in August, it picked up steam in September (0.56%) and October (0.7%) and again in December (0.86%). By contrast, the aggregate of the other 4 sites (Reddit, YouTube, LinkedIn and Google+) lost considerable ground during a similar period, going from 1.06% share of publisher visits in July to 0.5% in December. That retreat was almost completely attributable to a drop-off in referral traffic from Reddit and YouTube, as LinkedIn and Google+ remain fractional players at best.

Even with StumbleUpon’s rapid rise at the end of the year, it still remains a small referrer. But it doesn’t look so small in relation to Twitter, which ended the year referring 1.12% of publishers’ traffic. Indeed, after starting 2013 at a significant deficit compared to Twitter, StumbleUpon appears to have closed the gap during the course of the year. Here’s the same chart as above, limited to Twitter and StumbleUpon:

Shareaholic-Twitter-Stumble-Upon-Referral-Traffic-Trends-Sep2012-Dec2013-Jan2014

Meanwhile, the heavy (heavier?) weights gained steam for the most part during 2013. While Facebook dropped off from its big November traffic figure, its December traffic share of 15.44% was double its share from December 2012 (7.76%). And while Pinterest couldn’t quite match that rate of growth, its December share of 4.79% was up significantly from a year earlier (2.85%).

About the Data: The Shareaholic data is based on 16 months of data collected from 200,000+ publishers who reach 250+ million unique monthly visitors.