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Weekend Reading, 10/31/14

80% of registered voters have seen or heard campaign commercials from candidates or political groups, finds the Pew Research Center in a recent report, with 53% of these generally not paying attention to the commercials. Meanwhile, while 65% have received printed mail and 47% a phone call, those figures are down from October 2010. Indeed […]

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US Shoppers’ Attitudes to Mobile Payments, by Generation

Source: GfK [download page] Notes: Millennials (18-34) are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods, per GfK’s survey. Of note, though Gen Y (25-34) are in fact the most likely to agree that they worry about personal information when making a mobile […]

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How Search Results Can Drive In-Store Visits

3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That’s according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and […]

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Digital Marketers Report Limited Channel Integration

On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a number of markets, finds that email marketing and search retargeting are the most commonly-integrated channels, but that […]

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Trust in News Media Types, by Generation

Source: Harris Interactive Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the […]

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