This month’s quick-hit set of top charts features the following topics: traditional media and online advertising forecast; population estimates for popular age brackets; age distribution of Instagram’s mobile audience; the fundamental changes coming for marketing; marketers’ strategic priorities; the most important requirements for analytics; what sets digital optimization leaders apart; LinkedIn content consumption benefits; and how brands can connect with interests-driven consumers.
As Podcast Listening Grows, More Women Tune In
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).