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ONLINE MEDIA | April 24, 2014

Agencies: Clients Still Have Significant Digital Weaknesses

SoDA-Client-Side-Digital-Marketing-Talent-Gaps-Apr2014About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area, according to a report from the Society of Digital Agencies (SoDA). User experience (UX) clearly remains clients' biggest digital weakness, according to agency respondents, who identified the same problem last year. But other problems plague client marketers, too, according to agencies, who are less enthused by the digital transformation taking place at client organizations than clients themselves are. Continue reading »
TRADITIONAL MEDIA | April 24, 2014

Consumption-Adjusted Ad Spend on Print Far Outweighs Other Media

eMarketer-Consumption-Adjusted-Ad-Spend-Major-Media-2010-2014-Apr2014US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year, says eMarketer, but more than 10 times that consumption-adjusted figure on newspapers ($0.82) and magazines ($0.84). Print's average of $0.83 is vastly higher than every other major advertising medium, and has been rising quickly in recent years. Continue reading »
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Facebook’s Mobile Users, Ad Revenue Continue to Grow in Q1

April 24, 2014

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q12014-Apr2014

    Source: Facebook [pdf]
      Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp's 500 million users and Instagram's 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the site daily, for about 800 million daily active users (DAUs); roughly three-quarters of those were mobile DAUs. Read more »

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      Android Beats iOS in Q1 Mobile Ad Traffic, Still Lags in Monetization

      April 24, 2014

      Opera-Mobile-Monetization-Performance-by-OS-in-Q1-Apr2014

        Source: Opera Mediaworks
          Notes: Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices. But, iOS devices continue to generate an outsized share of revenues, at more than 52%. Android's share of revenues is growing more quickly on a year-over-year basis, though its gains are at the expense of BlackBerry and Symbian rather than Apple. Meanwhile, in Q1, the Social category continued to lead in mobile ad traffic volume, while Arts & Entertainment garnered the most revenue and Business, Finance & Investing the most revenue per impression. Read more »

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