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ONLINE MEDIA | May 24, 2013

Tablet Drove >10% of E-Commerce Site Visits in Q1 – And Converted Better Than Computers

Monetate-Ecommerce-Traffic-Share-Smart-Devices-Q12012-Q12013-May2013Smartphones and tablets continue to wield strong influence as shopping devices, per the latest quarterly e-commerce report from Monetate. Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter. The report also shows that in Q1, tablet traffic converted at a slightly higher rate than traditional computers (2.6% and 2.5%, respectively), with smartphone conversion rates (0.8%) continuing to lag. Continue reading »
TRADITIONAL MEDIA | May 24, 2013

The Industry’s Future, According to European Marketing Students

MediaSchoolGroup-Marketing-Industry-Future-May2013The next generation of marketers and advertisers have some strong opinions on where their industry is headed, according to results from a report by the MediaSchool Group. Based on a survey of more than 2,000 students aged 20-25 studying advertising, marketing communications, design, PR and events, the study finds that 70% believe that in 10 years, the marketing landscape will be "dominated" by content marketing and "PR thinking." At that time, advertising's job will be mostly to "entertain" rather than "sell," according to 7 in 10. Recent survey results indicate that American consumers already believe that should be the case. Continue reading »
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Social Recommendations Drive Mobile Video Discovery

May 24, 2013

Telly-Mobile-Video-Discovery-Methods-May201335% of mobile device owners watch videos on their device, per results from a study [pdf] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via social sharing, whether through social networking applications (45%), emails they open on their phone (36%) or text/MMS (29%). Close behind, 64% discover videos to watch by searching for them using a mobile application such as YouTube or Vimeo, while 41% find them via a search engine on their device. Read more »

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Another Peak for Online Video Ads in April

May 24, 2013

comScore-Online-Video-Ad-Views-Apr2013Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April, according to the latest Video Metrix data from comScore. The increase wasn't related to frequency of ads served to the average viewer, which remained relatively steady at roughly 82. Instead, video ads reached at greater percentage of the US population, up about a point to 53%. During the month, video ads accounted for 25.5% of all online videos viewed, and 2.3% of all minutes spent viewing online video, both up slightly from March. Read more »

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