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ONLINE MEDIA | July 31, 2014

Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

RJI-Large-Tablet-Owners-Video-Consumption-by-Age-Gender-July2014
    Source: Donald W. Reynolds Journalism Institute
      Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to be watching video content on their large tablets, with two-thirds doing so. Continue reading »
      TRADITIONAL MEDIA | July 31, 2014

      Minority of B2B Salespeople Find Marketing Assets Effective

      DemandMetric-Marketing-Asset-Effectiveness-Perceptions-July20143 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey - fielded mostly among B2B respondents - focuses on the causes and impacts of "bad" sales interactions, finding numerous instances of disagreement between sales and marketing teams, with each seeing¬†problems with¬†the other. Continue reading »
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      CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

      July 31, 2014

      IRI-Americans-CPG-Brand-Spending-Behavior-Q2-2014-Q2-2011-July2014American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents - 31% in Q2 compared to 39% in Q2 2011 - are giving up some of their favorite brands. Despite those positive trends, few consumers only purchase their preferred brands over cheaper options. Read more »

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      Programmatic Approaches to Audience Engagement Seen Globalizing

      July 31, 2014

      IABWinterberry-Globalization-Programmatic-Audience-Engagement-July2014

        Source: IAB/Winterberry Group
          Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside the US, per the study. Tech solutions and service providers appear to be at the forefront of this trend, with a majority actively pursuing such capabilities - compared to one-third of advertisers and publishers doing so. Key barriers include a lack of understanding of "audience development" across markets as well as concerns about the ability to generate results at the needed scale. Read more »

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