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ONLINE MEDIA | April 23, 2014

Facebook Referring Almost 20 Times More Website Traffic Than Twitter

Shareaholic-Social-Referral-Traffic-Trends-Oct2012-Mar2014-Apr2014Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic. The results show the extent to which Facebook dominates all social platforms as a traffic driver, referring three times as much as its nearest competitor, Pinterest (7.1%), which itself is growing quickly. Twitter, meanwhile, referred only about 1.1% of publishers' traffic in March, rivaled by StumbleUpon (0.99%). Continue reading »
TRADITIONAL MEDIA | April 23, 2014

Small Businesses Look to Optimize Marketing Spend

ConstantContact-Marketing-Concerns-Small-Biz-Apr2014
    Source: Constant Contact
      Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run. The study also finds that 8 in 10 respondents have adopted multi-channel programs, with three-quarters of those seeing gains from the programs, most commonly in the form of increased customer engagement. Separately, a study from Manta and Dell indicates that small businesses owners feel that social and mobile are the most promising technologies for their businesses. Continue reading »
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      Growing Number of App Users Deemed “Mobile Addicts”

      April 23, 2014

      Flurry-Daily-Mobile-App-Usage-Distribution-Apr2014On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a growing number of app users launch apps at least 60 times per day, or more than 6 times the average. This segment - deemed "Mobile Addicts" by Flurry - has more than doubled in size over the past year, and now accounts for roughly 1 in every 8 mobile app users measured. Read more »

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      Facebook Users Seen Most Engaged With Brand Posts on Fridays

      April 23, 2014

      Adobe-Facebook-Brand-Post-Engagement-by-Day-in-Q1-Apr2014

        Source: Adobe [pdf]
          Notes: According to Adobe's analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) and shares (16%) occurred on Fridays.
            About the Data: The results are based on 226 billion Facebook post impressions tracked during Q1.
              Related: Brands' Most Engaging Facebook Posts are Almost Always Photos

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