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ONLINE MEDIA | July 28, 2014

Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable

MarketLive-E-Commerce-Trends-by-Device-Q2-2014-July2014Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the notion that smartphones are for research, tablets for purchases. The MarketLive study indicates that smartphones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier. But despite being behind in traffic, tablets accounted for almost twice as much revenue as smartphones. Continue reading »
TRADITIONAL MEDIA | July 28, 2014

Loyalty Programs: Which Incentives Do Users Find Attractive?

TechnologyAdvice-Appeal-Loyalty-Program-Benefits-July2014US loyalty program users are considerably more likely to participate in loyalty programs to save money than to receive rewards, finds a survey conducted by TechnologyAdvice. Of the options listed, almost 6 in 10 respondents chose "saving money" as their primary motivation for participating in loyalty programs, compared to close to 4 in 10 saying they use the programs to receive rewards. Respondents did not have a clear preference for card-based or digital programs, though. Continue reading »
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The 10 National Brands With the Best Local Digital Marketing

July 28, 2014

Placeable-National-Brands-Best-Local-Digital-Marketing-July2014

    Source: Placeable
      Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable's new assessment that measures brands across 4 quality dimensions: Visibility (site effectiveness and SEO performance); Depth (location data assessment); Precision (pin placement measurement); and Reach (third party ecosystem). Meineke was the only of 24 automotive brands measured to make the top 30, while 4 of the 10 highest-scoring brands were from the hospitality industry. Read more »

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      Primary Binge-Viewing Sources, Among US Households

      July 28, 2014

      Centris-Methods-Used-to-Binge-View-TV-July2014

        Source: Centris Marketing Science
          Notes: Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows (defined as watching 3 or more episodes of a TV show in one day), with 17% using more than one method. DVR (28%) emerges as the most common method used to binge-view, closely followed by subscription video on-demand services (25%) and live TV (23%).
            Related: TV Binge-Viewers Hold Mixed Attitudes to Advertising Read more »

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