ONLINE MEDIA | April 24, 2014

Facebook’s Mobile Users, Ad Revenue Continue to Grow in Q1

    Source: Facebook [pdf]
      Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp's 500 million users and Instagram's 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the site daily, for about 800 million daily active users (DAUs); roughly three-quarters of those were mobile DAUs. Continue reading »
      TRADITIONAL MEDIA | April 23, 2014

      Small Businesses Look to Optimize Marketing Spend

        Source: Constant Contact
          Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run. The study also finds that 8 in 10 respondents have adopted multi-channel programs, with three-quarters of those seeing gains from the programs, most commonly in the form of increased customer engagement. Separately, a study from Manta and Dell indicates that small businesses owners feel that social and mobile are the most promising technologies for their businesses. Continue reading »

          Facebook Referring Almost 20 Times More Website Traffic Than Twitter

          April 23, 2014

          Shareaholic-Social-Referral-Traffic-Trends-Oct2012-Mar2014-Apr2014Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic. The results show the extent to which Facebook dominates all social platforms as a traffic driver, referring three times as much as its nearest competitor, Pinterest (7.1%), which itself is growing quickly. Twitter, meanwhile, referred only about 1.1% of publishers' traffic in March, rivaled by StumbleUpon (0.99%). Read more »


          Growing Number of App Users Deemed “Mobile Addicts”

          April 23, 2014

          Flurry-Daily-Mobile-App-Usage-Distribution-Apr2014On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a growing number of app users launch apps at least 60 times per day, or more than 6 times the average. This segment - deemed "Mobile Addicts" by Flurry - has more than doubled in size over the past year, and now accounts for roughly 1 in every 8 mobile app users measured. Read more »

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