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ONLINE MEDIA | June 18, 2013

Tweets Containing Vine Uploads Seeing “Surprising” Engagement Rates

Socialbakers-YouTube-v-Vine-Engagement-Rate-on-Twitter-June2013Marketers on Twitter are warming to Vine, and it appears that consumers are too. TechCrunch recently pointed out that Vine climbed past Instagram on the Google Play charts to take the mantle as the top social application, and has also noted that Vine shares on Twitter have surpassed Instagram shares. Now, new data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos' rate of 0.048%. Continue reading »
TRADITIONAL MEDIA | June 18, 2013

Who Are “Upscale Latinos”?

NielsenAHAA-Quick-Facts-Upscale-Latinos-June2013Pay attention to "upscale Latinos," says Nielsen, calling them "the most influential segment since the baby boomers." In partnership with the Association of Hispanic Advertising Agencies (AHAA), Nielsen has released some data concerning this demographic, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power. Defined as Hispanic households earning between $50k and $100k in annual income, these Latinos tend to be fairly young, with three-quarters of them under the age of 45. Continue reading »
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College Students Own an Average of 7 Tech Devices

June 18, 2013

re-fuel-Tech-Devices-Owned-by-College-Students-June2013The portrait of the tech-obsessed college student may have some grounding in reality. According to the latest College Explorer study from re:fuel, the average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year. The laptop computer is the most commonly owned device, by 85% of the college student population, with smartphone penetration nearing 70% and tablets (36%) more widespread than cell phones (33%). Video game consoles are also popular, owned by roughly two-thirds of the representative sample of college students. Read more »

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Global Social, Mobile Ad Spend Expected to Grow Quickly This Year

June 18, 2013

MAGNAGLOBAL-Online-Ad-Forecasts-in-2013-Select-Formats-June2013Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year, according to a revised forecast issued by MAGNA GLOBAL that takes a more bullish view of online spending this year than its previous forecast. Another new forecast, from ZenithOptimedia, projects a 15% annual increase in online spending between this year and 2015. Both groups see strong growth for social and mobile advertising around the world. Read more »

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