ONLINE MEDIA | April 17, 2014

Majority of Local Searches on a Mobile Phone End With an In-Store Purchase

Neustar15miles-Local-Search-Conversions-by-Device-Apr2014Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar Localeze and 15miles, which measured the last action taken by more than 3,000 users of local business internet search. That suggests that a majority 57% of respondents' last local searches ended in an in-store purchase. Comparable figures for searches conducted on a PC/laptop and tablet were 43% and 42%, respectively. Continue reading »
TRADITIONAL MEDIA | April 18, 2014

B2B Media Industry Revenues, 2008-2013

    Source: Association of Business Information and Media Companies (ABM)
      Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars). The increase was spurred in part by a 22.2% jump in digital ad revenues and a 10.2% rise in data/business information revenues. Events remain the single largest revenue stream, at 45% share in 2013, mostly unchanged from 5 years prior (46% share). Continue reading »

      Easter Celebrants to Rein in Spending This Year

      April 18, 2014


        Source: NRF
          Notes: The average Easter celebrant is expected to spend on items ranging from candy to clothes for this year’s Easter holiday, down slightly from $145.13 last year. Total spending is expected to reach $15.9 billion, also down from last year's projected $17.2 billion, as fewer Americans will celebrate this year (80% vs. 83%). Food and apparel sales are expected to reach $5 billion and $2.6 billion, respectively, both a step down from last year's study. Roughly 1 in 5 celebrants will make purchases online. Read more »


          Who’s Still Watching Live TV? (Most People.)

          April 17, 2014

          Ipsos-Americans-Typically-Watching-Live-TV-Apr2014A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned way: live on TV. According to survey results from Ipsos Open Thinking Exchange (OTX), that's the typical viewing method for 81% of Americans; a separate study from BroadStream Solutions similarly finds that roughly 8 in 10 American adults are watching live TV. Predictably, though, live TV viewing skews towards an older audience. Read more »

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