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ONLINE MEDIA | July 30, 2014

How Millionaire Investors Are Using Social Media

SpectremGroup-Millionaire-Investors-Social-Media-Use-July2014Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used, according to [download page] a Spectrem Group study. LinkedIn is the next-most popular (41%), with YouTube (26%) also used by a significant proportion, while Twitter (10%) and Google+ (8%) don't see much interest. The analysts note that, aside from LinkedIn, Millionaire investors' use of social media tends to be more social than professional, and that even LinkedIn is not considered a primary vehicle for reading financial blogs. Continue reading »
TRADITIONAL MEDIA | July 30, 2014

What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?

ForestCityAlexanderBabbage-Kids-Clothing-Brand-Influencers-July2014Clothing is one of teens' top spending categories, per recent research from Piper Jaffray - but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults (18-24), with both predictable and surprising results. Indeed, while word-of-mouth proves paramount, one traditional marketing tactic also nets kids' attention. Continue reading »
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Revised Global Ad Spend Growth Forecast for 2014, by Medium

July 30, 2014

Warc-Global-Ad-Spend-Revised-Forecast-by-Medium-in-2014-Jul2014

    Source: Warc
      Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc's January forecast, with the US hewing close to the average with 5.5% growth. Warc predicts that online ad spending will grow by 16.4%, a 2.3% upward revision from January, although all other media have been revised downward to varying degrees. Beyond the internet, TV (5.3%), cinema (4.6%) and out-of-home (4.2%) are slated for the fastest growth, with print (magazines: -3.5%; newspapers: -4.1%) declining. Read more »

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      News Consumption on Large Tablets in Q1, by Age and Gender

      July 30, 2014

      RJI-Large-Tablet-Owners-News-Consumption-by-Age-Gender-July2014

        Source: Donald W. Reynolds Journalism Institute
          Notes: Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations in the week prior to the survey, with this behavior more prevalent among men (69%) than women (52%). Interestingly, news consumption by large tablet owners was higher among older age groups: 67% of respondents aged 35-54 and 64% of respondents aged 55 and older reported using their tablets to keep up with the news, compared to 53% of device owners aged 18-34. Read more »

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