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ONLINE MEDIA | April 23, 2014

Growing Number of App Users Deemed “Mobile Addicts”

Flurry-Daily-Mobile-App-Usage-Distribution-Apr2014On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a growing number of app users launch apps at least 60 times per day, or more than 6 times the average. This segment - deemed "Mobile Addicts" by Flurry - has more than doubled in size over the past year, and now accounts for roughly 1 in every 8 mobile app users measured. Continue reading »
TRADITIONAL MEDIA | April 23, 2014

Small Businesses Look to Optimize Marketing Spend

ConstantContact-Marketing-Concerns-Small-Biz-Apr2014
    Source: Constant Contact
      Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run. The study also finds that 8 in 10 respondents have adopted multi-channel programs, with three-quarters of those seeing gains from the programs, most commonly in the form of increased customer engagement. Separately, a study from Manta and Dell indicates that small businesses owners feel that social and mobile are the most promising technologies for their businesses. Continue reading »
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      Facebook Users Seen Most Engaged With Brand Posts on Fridays

      April 23, 2014

      Adobe-Facebook-Brand-Post-Engagement-by-Day-in-Q1-Apr2014

        Source: Adobe [pdf]
          Notes: According to Adobe's analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) and shares (16%) occurred on Fridays.
            About the Data: The results are based on 226 billion Facebook post impressions tracked during Q1.
              Related: Brands' Most Engaging Facebook Posts are Almost Always Photos

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              Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

              April 22, 2014

              SoDA-Digital-Marketing-Budget-Projections-Apr2014Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and here). But new signs are emerging suggesting that the pace of that shift is slowing: Duke University's most recent CMO Survey found pessimism around future traditional ad spend easing, while a new report from the Society of Digital Agencies (SoDA) reveals that one-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year. Read more »

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