ONLINE MEDIA | April 21, 2014

Online Video Ad Views More Than Double Y-O-Y in March

    Source: comScore
      Notes: Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion). The percentage of the online population watching a video ad rebounded from a low point in February to reach 54.3%, with the average frequency of ad views - 170 times during the┬ámonth - the second-highest total to-date. With its 3.9 billion ad impressions in March, Live Rail was the top property for the first time, slightly ahead of AOL (3.8 billion). Meanwhile, Americans viewed 46.6 billion online content videos, down from 49.2 billion in February. Google Sites remained the top video property. Continue reading »
      TRADITIONAL MEDIA | April 18, 2014

      B2B Media Industry Revenues, 2008-2013

        Source: Association of Business Information and Media Companies (ABM)
          Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars). The increase was spurred in part by a 22.2% jump in digital ad revenues and a 10.2% rise in data/business information revenues. Events remain the single largest revenue stream, at 45% share in 2013, mostly unchanged from 5 years prior (46% share). Continue reading »

          Digital Display Ad Benchmarks, by Region, in 2013

          April 18, 2014

          Sizmek-Digital-Display-Ad-CTR-by-Region-in-2013-Apr2014Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%. There were considerable differences in ad performance across the various regions studied, although the trends were largely similar. Read more »


          Search Advertising Trends in Q1

          April 18, 2014

          MC-Search-Ad-Trends-in-Q1-2014-Apr2014An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG [download page], The Search Agency [download page], Covario [download page] and Kenshoo. While they all use different client sample sets - and thus arrive at different conclusions - certain trends can be gleaned that appear consistent across the reports: spending is up (particularly on mobile), as are click-through rates. Read more »

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