Looking at where these QR codes are most often captured, the report reveals that magazines (at 15% of the total sample) are first, followed by mail (13%) packaging (13%), posters (10%), websites (8%), email (5%), and TV (4%).
Those figures are much higher when looking at younger demographics. For example, in the US, 39% of 18-24-year-olds have captured a QR code in a magazine, and 38% on a piece of mail. The numbers are similarly high for 25-34-year-olds (36% for each source). That aligns with various studies finding QR code users to skew young, although beginning to trend older.
About the Data: The data is based on a Pitney Bowes survey of 2,000 consumers in the US and 1,000 in France, Germany, and the UK respectively.