According to recent survey results from GfK, connected TVs accounted for 4% of total time spent with the internet last year, double the share (2%) from 2011.
How Connected Are Internet TV Owners?
The YuMe study details the various ways in which Smart TV owners leverage the devices on a weekly basis. Among current users, for example, 57% stream movies from the internet, 55% stream TV shows, 48% make use of music listening channels or applications, and 45% watch short videos from sites such as YouTube.
Still, separate data released in December by NPD Connected Intelligence finds that watching over-the-top (OTT) video is by far the dominant use of connected TVs, and that only about 1 in 10 owners use their devices to browse the internet.
About the Data: The findings presented in the YuMe report are based on a survey conducted November 9 through 15, 2012 among 1,500 U.S. consumers ages 12 and older. The final sample of consumers is representative of the U.S. population in gender, age and ethnic background and is reflective of the geographic distribution of U.S. consumers.