Gaga, Bieber Lead the Pack
The two most-followed Twitter users are musical performers who have gained fame within the past few years. Lady Gaga is number one with almost 9.1 million followers, with Justin Bieber coming in second with about 8.3 million followers. It is worth noting that Bieber, rather than following more traditional routes to a musical career, first got noticed by posting videos of himself performing on the social network MySpace.com.
In addition, musical performers Britney Spears (number four), Katy Perry (number eight) and Taylor Swift (number nine) made the list.
They Are Women, Hear Them Roar
Seven of the top 10 most-followed Twitter users are women. Only three are men: President Barack Obama (number three), actor Ashton Kutcher (number six), and Bieber.
Youth Will Be Served
Six of the 10 most-followed Twitter users are age 30 (like reality TV star Kim Kardashian, who some also consider a pop singer, at number five) or younger. Bieber is the youngest person on the list, having recently turned 17.
Kutcher just misses the 30-and-younger cut, having turned 33 in February. Talk show host and media magnate Oprah Winfrey is the oldest at 57, followed by 53-year-old talk show host/comedian Ellen DeGeneres and 49-year-old Obama (who by Constitutional guidelines must be at least 35 years of age).
Born in the USA
While Twitalyzer ranks Twitter users by global followers, nine of the 10 most-followed personalities are from the US. All 10 are North American, as Canadian Bieber is the only non-US-citizen on the list (MarketingCharts will ignore the “birther” claims about Obama’s supposedly nebulous country of origin).
Nielsen: Celeb SocNet Followers Valuable to Brands
Sixty-four percent of adult US internet users who follow a celebrity via a social network such as Facebook or Twitter also follow a brand, meaning the celebrity follower is four times more likely to follow a brand than the average US adult online, according to new Nielsen Company data. Fans of celebrities are also valuable consumers in other areas of online, particularly when it comes to making transactions or purchases.