The ULI survey results did not identify online browsing as an activity: the only online activities to be selected by at least 20% of the total sample were social networking (28% men; 33% women) and shopping online (16% men; 21% women).
Interestingly, men were more likely to cite shopping online (16%) than shopping in stores (11%) as a frequent use of their free time, while the opposite was true for female respondents (21% and 24%, respectively). Separately, the study shows that in-store shopping remains popular among this young demographic.
- 1 in 4 Millennial men like to use their free time to go to the gym, exercise, or engage in indoor sports. 17% of women concurred.
- Asked their favorite places to get together with friends, two-thirds of respondents said they like to do so at their home or their friends’ homes, while 59% indicated a restaurant, 30% a bar, and 28% a shopping center.
- 3 in 4 respondents go out to the movies. Among movie-goers, 70% of men go at least once a month, as do 53% of women.
- Slightly more than 6 in 10 Millennials go out to clubs. However, among those who do, only 1 in 4 do so more than once a month.
About the Data: In January 2013, ULI and Lachman Associates conducted a nationally representative online survey of 1,251 Gen-Yers to gauge their retail, dining, and entertainment preferences.