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Online Video Ad Views More Than Double Y-O-Y in March

Source: comScore Notes: Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion). The percentage of the online population watching a video ad rebounded from a low point in February to reach 54.3%, with the average frequency of ad views – 170 times […]

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Digital Display Ad Benchmarks, by Region, in 2013

Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%. There […]

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Search Advertising Trends in Q1

An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG [download page], The Search Agency [download page], Covario [download page] and Kenshoo. While they all use different client sample sets – and thus arrive at different conclusions – certain […]

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B2B Media Industry Revenues, 2008-2013

Source: Association of Business Information and Media Companies (ABM) Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars). The increase was spurred in part by a 22.2% jump in digital ad revenues and a 10.2% […]

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Easter Celebrants to Rein in Spending This Year

Source: NRF Notes: The average Easter celebrant is expected to spend on items ranging from candy to clothes for this year’s Easter holiday, down slightly from $145.13 last year. Total spending is expected to reach $15.9 billion, also down from last year’s projected $17.2 billion, as fewer Americans will celebrate this year (80% vs. 83%). […]

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