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Search vs. Social vs. Direct: Mobile Commerce Traffic Sources Compared

Direct-to-site customers represent¬†the most valuable mobile commerce traffic segment, details Monetate in its latest quarterly report covering Q2 e-commerce activity. This segment – which accounted for a majority of mobile commerce traffic – sported a conversion rate more than twice¬†the rate of search-referred mobile visitors (0.9% vs. 0.41%). But search and social have their own […]

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Enterprise Organizations Shifting Budgets From Traditional to Digital

Digital spending currently accounts for roughly one-quarter of enterprise marketing budgets, finds a new study [download page] from Econsultancy and Teradata, but that figure is expected to increase to about 40% by 2019. The shift taking place in the near-term isn’t the result of a decline in traditional media budgets, though, as more enterprises plan […]

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Video Viewers’ Ad Receptivity Most Influenced by Location

Source: IPG Media Lab / YuMe Notes: Location has the biggest influence on video viewers’ receptiveness to ads – and viewers are most receptive when they’re in public places such as restaurants, stores, gyms and commuting, per the report. Mood and content genre are the next-most influential indicators of ad receptiveness, with excitement the top-indexing […]

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US Digital Marketers on the Impact of Encrypted Data on Content Marketing

Source: Acronym Media / Forrester Consulting [download page] Notes: Among US digital marketers who use keyword data to inform content and digital marketing efforts, most (59%) do so to inform paid media efforts and to understand customer intent (51%). When asked about the impact of encrypted data, almost two-thirds said it will negatively impact their […]

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B2B Content Marketing: What’s Changed, and What Hasn’t?

The Content Marketing Institute (CMI) and MarketingProfs have today released their latest annual report looking at content marketing trends among B2B marketers in North America. As the fifth annual report covering this area (2013 coverage here; 2012 here; 2011 here), the study allows for some comparisons to years past – but also includes new insights […]

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