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Latest MarketingCharts stories

It’s Q4. Do You Know Where Your Target Demographic Is?

As the end of this year approaches, marketers are already planning forĀ 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels. The […]

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4 in 5 Companies Report Steady or Increasing Costs-Per-Lead

A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study [download page]. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their […]

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US Millennials Identify Their Favorite Brands

Source: Moosylvania Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10, which doesn’t feature Google, YouTube, or Amazon, which have previously been identified as being among Millennial’s most-loved brands. Meanwhile, a […]

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Facebook Post Interaction Rates, by Industry, in Q3 2014

Source: Adobe Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by […]

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Weekend Reading, 10/17/14

With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers […]

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