The Asian American population not only sports high incomes, but is also the fastest growing multicultural segment of the US population, experiencing a 51% increase in size since 2000. That’s slightly more rapid than the Hispanic population’s growth rate (50.6%), and far outweighs growth rates for African-Americans (14.5%) and the population at-large (11.3%).
Asian American Population Primarily Hails From 5 Countries
The Asian American population is not homogenous, of course. But, 86% of Asian Americans originate from China, India, Philippines, Vietnam, Korea and Japan. Chinese represent the largest group, at 22%, followed by Asian Indians at 19% and Filipinos at 18%. Citing US Census data from 2010, the report finds that at present, immigration appears to be highest among Chinese Americans, with a foreign-born percentage of 76%, compared to just 32% among Japanese Americans.
Asian Americans Embrace Mobile, Digital
Asian Americans skew very high for smartphone penetration, at 70% versus 55% for the total population. And, they also show an above-average tendency to visit computer and consumer electronics websites, doing so 36% more often than the total population, and spending 72% more time on those sites. Overall, they view about 3600 web pages per month, which is roughly 1000 pages higher than any other demographic group.
- During the 52 week average ending December 31, 2011, Asian Americans spent almost 3 times the US average on dried vegetables and grains (index of 274), and also significantly over-indexed in spending on baby food (203) and refrigerated juices and drinks (152).
- Asian-Americans make about 3 more shipping trips per year than non-Hispanic white households (152.1 vs. 149), although they spend slightly less per trip ($45.70 vs. $46.90).
About The Data: Gathered from Nielsen sources including Nielsen Panel May 2012 data, Nielsen Pop-Facts Premier 2012, and Nielsen’s Homescan survey, as well as US Census data for 2010.