National Advertisers to Increase Local Media Spending

May 8, 2014

This article is included in these additional categories:

Local & Directories / Small Biz | Mobile Phone | Spending & Spenders | Tablet

BIAKelsey-Local-Media-Ad-Spend-2013-2018-May2014

    Source: BIA/Kelsey

      Notes: National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars. By 2018, though, national advertisers’ share of local media spending will have grown to 43.4% as their expenditures jump to $68.9 billion, a 6.5% compound annual growth rate from the 2013 total ($50.2 billion). BIA/Kelsey expects mobile to be a key growth driver, with national advertisers representing 70% of all mobile ad spend in 2018.

        Related: Local Media Revenue Landscape to Change as Digital’s Influence Grows

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This