The Synqera survey also reveals that two-thirds of respondents would be more likely to shop in a store where they receive personal suggestions while shopping (such as nearby deals they might be interested in), and 86% are more likely to shop in-store rather than online if there are in-store only sales prices.
- 3 in 4 respondents would rather receive personalized coupons (such as those based on their purchases) than generic coupons.
- 3 in 4 say they typically make more purchases in a store if they’re in a good mood.
- The least favorite aspects of in-store shopping are dealing with crowds and waiting in the checkout, cited by 74% and 73% of respondents, respectively, as among their top 3 least favorite aspects.
- 62% would find the checkout process more enjoyable if they received personalized coupons based on their purchases.
About the Data: The data is based on a survey of 418 US adults, collected beween April 22-26, 2013 via Instant.ly. More than three-quarters of the respondents have annual income of more than $35,000, and 52% are female.