Global Spending on Entertainment and Media Shifting Away From Physical Content

June 5, 2013

This article is included in these additional categories:

Financial Services | Media & Entertainment | Mobile Phone | Uncategorized

PwC-Global-Entertainment-Media-Content-Spending-Shift-June2013Consumer spending on entertainment and media content is moving away from physical purchases, and that shift will only intensify over the next 5 years, according to the latest “Global entertainment and media (E&M) outlook,” from PricewaterhouseCoopers (PwC). While physical purchases represented 88% of total spending on E&M content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017. That mirrors an overall spending transition in the global E&M market.

Per the forecast, digital revenues (including consumer spending on content, digital ad spending, and spending on internet access) will constitute 47% of total entertainment and media market revenues in 2017, up from 35% last year. Overall, the market is projected to grow at a compound annual rate (CAGR) of 5.7% over the next 5 years to reach US $2.2 trillion, with digital revenues driving that growth (CAGR of 13.1%).

An interesting trend predicted by the researchers is that spending will shift from content to access. That is, the share of overall E&M spending devoted to content will decline from 47% last year to 41% in 2017. Conversely, the share of spending allocated to access will increase from 24% to 30% in that timeframe.

Other Findings:

  • A group of 8 emerging markets will see fast growth in E&M revenues. These markets – China, Brazil, India, Russia, Middle East and North Africa, Mexico, Indonesia, and Argentina – will grow to account for 22% of total E&M spending in 2017, from 12% in 2007.
  • In 2014, more money will be spent globally accessing the internet from a mobile device than from fixed broadband.
Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This