US Online Ad Revenues Continue Growth, Set Q1 Peak

by MarketingCharts staff
The Q1 growth rate of 15% compares with 17.47% projected growth this year in US wired and mobile internet advertising spending, per a separate report released in June by PwC.

Q1′s Peak Follows New Highs Reached in 2011

iab-annual-online-ad-revenues-2002-2011-april2012.jpgThe Q1 growth comes after April 2012 figures, also from the IAB and PwC, showing that internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% increase from $26.04 billion in 2010. This was the most rapid year-over-year growth since 2007 (26%), and drove online ad revenues past cable TV ad revenues (including national networks and local cable TV), which were $30 billion. Looking back over the past 10 years, the April report notes that online ad revenues have a compound annual growth rate of 20.3%, with 29 of 36 quarters since 2003 seeing positive growth.