What Does it Mean for an Organization to be “Data Driven?”
A critical indicator of a data-driven organization is a high level of trust in the quality of data.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
How Can Marketers Gain Their Customers’ Data Privacy Trust?
95% of marketers do not believe that consumers carefully read privacy notices.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
The Pandemic E-Commerce Bump Notwithstanding, People Still Prefer Shopping In Stores
The top reason US adults give for shopping in store is enjoyment.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Young E-Commerce Shoppers Say They’d Pay A Premium for an Improved Online Experience
6 in 10 Gen Z online shoppers claimed they would pay more to find products quicker.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
Study Says Post Engagement Rates on TikTok Far Outperform Other Platforms
Not only that, but the gap looks like it’s widening.
Social Media Users Want Content Creators to be Funny and Trustworthy
Social media users prefer to follow creators who post mostly funny/parody content than those who post mostly serious content.
Interest in NFTs, Metaverse Led by Men, Youth
7 in 10 male consumers surveyed claim to have heard of NFTs, compared to 43% of female respondents.
B2B Marketers Point to Lead Quality Challenges, but Admit Need for More Quantity Too
3 in 4 say they need to generate more leads in the next year to meet their goals.
In the Trust Stakes, Word-of-Mouth Beats Websites, Which in Turn Top Ads
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
B2B Marketers Set Their Demand Gen Priorities for 2022
About 3 in 10 B2B marketers want to increase their revenue by more than 20% this year.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Almost 1 in 4 US Adults Get News from Podcasts
Younger adults are the most likely to get news from podcasts.
More Than 1 in 3 US Adults Are Following A Diet
About 1 in 5 US adults surveyed follow a meat reduction diet.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
1 in 3 B2B Companies Are Using Manual Processes to Move Sales and Marketing Data Across Tools
Only about 4 in 10 B2B sales and marketing leaders rate sales and marketing alignment in their organizations as very good or excellent.
How Sellers Aim to Grow Their Businesses on Amazon This Year
Many Amazon sellers plan to launch new products this year.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
With Gaming on the Rise, What’s Motivating Players?
7 in 10 gamers play for stress relief or escapism.