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Here’s How Often US Adults Say Social Media Influencers Sway Their Purchases
More than half (52%) of 18-29-year-olds think that their purchase decisions are either very or somewhat often influenced.
1 in 6 Teens Say They’re on TikTok Almost Constantly
Fully one-third (32%) of Hispanic teens report using TikTok almost constantly.
Which Industries Are Delivering the Best Experiences?
US consumers are most satisfied with their recent Supermarket experiences.
How Many Americans Are In-Market for A New Vehicle?
The US (37%) lags the 10-country average (49%) in auto in-market status.
The Demographics of Teen Social Media Use
YouTube – the most widely used social media platform – is one of the few that is more commonly used by boys than girls.
Some Social Media Platforms Are Growing as Brand Engagement Destinations
YouTube now challenges Facebook as the top social platform for brand engagement.
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
What Does Brand Authenticity Mean to Consumers?
Authenticity is more likely to be associated with honesty and integrity than with purpose or CSR efforts.
B2B GTM Teams to Focus on Alignment, Efficiency
Among marketers, the area considered most beneficial for their team to improve on is target audience segmentation.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.
Which Media Activities Are On the Rise, And Which Are Waning?
Podcast listening is growing, while there’s more momentum for free than paid audio and video streaming services.
As Reddit Grows in Popularity, Here’s A Look at Its Users
Reddit’s users skew young, male, liberal, and well-educated.
Viewers’ Desire for Streaming Simplicity Brings Memories of Cable
Most would pay for a third-party “one-stop shop” app that lets them manage, use and pay for all their subscriptions in one place.
Consumers Still Prefer the Human Touch in Customer Service
Human customer service interactions are preferred over digital ones for most – but not all – scenarios.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
ABM Is Proving More Effective in Some Areas Than Others
ABM isn’t significantly improving cross-sell/upsell efforts, but is helping drive active engagement with select accounts.
Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
Disasters – both natural and manmade – topped the lists of top-trending news searches globally and in the US.
Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
US Adults Across Age Groups Are Increasingly Getting Their News from TikTok
Almost 1 in 3 adults ages 18-29 regularly gets their news on TikTok.
Content Volume – and Budgets – Expected to Increase Next Year
Marketers’ budget outlook for content seems to have grown from last year.
Use of Data and Analytics to Improve CX Considered A Key Source of Competitive Advantage
While two-thirds of brands are aware of predictive analytics, only about 1 in 4 are currently deploying it.
Which Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok.
More Than 8 in 10 Digital Media Experts Say An Attention Strategy is Important
88% of respondents across brands, agencies and publishers say that their company already uses attention measurement.
TV Viewers Increasingly Happy with the Amount of Content Options
Most of those with a new favorite show say it’s an older show that’s been on for several seasons already.
Marketing Leaders Worry About Falling Behind on Generative AI
Marketers seem to be having a bit more FOMO than sales and service leaders.