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How Have B2B Purchase Processes Changed?

How Have B2B Purchase Processes Changed?Nearly three-quarters of B2B execs are using more sources of information to evaluate purchases.August 16, 2019

The vast majority (83%) of senior-level B2B executives report that business needs and priorities have resulted in them either accelerating or postponing purchase decisions in the past year, according to Demand Gen Report’s 2019 B2B Buyers Survey Report... READ MORE
Leveraging Audience Data Remains A Challenge For Amazon Advertisers

Leveraging Audience Data Remains A Challenge For Amazon AdvertisersAbout one-quarter of digital advertisers complain of Amazon's limited reporting, but that isn't stopping an increase in ad spend.

Amazon continues to loosen the stronghold Facebook and Google have on advertising dollars. In a recent report [download page] from Marin Software, 60% of the 460 digital marketers surveyed say their Amazon advertising budget will increase this year. More... READ MORE
2020 Federal Election Ad Spend Forecast to Reach $6 Billion

2020 Federal Election Ad Spend Forecast to Reach $6 BillionDigital predicted to account for one-fifth of policial ad spend for the 2020 elections.August 15, 2019

With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an estimated $6 billion in advertising, with 20% of the total... READ MORE
Smart TVs Aren’t Just For Watching Video

Smart TVs Aren’t Just For Watching VideoNearly 4 in 10 smart TV owners use their TV to stream music.

More than half (54%) of smart TV owners use their smart TV to stream video weekly, per a report from Hub Entertainment Research. But with all the other capabilities smart TVs offer, what other activities do owners enjoy? More than one-third (37%) of the more... READ MORE
Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?

Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?Referral marketing and events marketing are seen as the best tactics for the top of the funnel.August 14, 2019

Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections. To make matters worse, according to a... READ MORE
These Are the Top Industries for US Digital and Mobile Ad Spend

These Are the Top Industries for US Digital and Mobile Ad SpendRetail is the dominant spender on video, mobile and digital overall.

Mobile advertising should account for about two-thirds (67%) of total US digital ad spend this year, per recent data from eMarketer. The analysis also reveals that the largest portion of mobile’s estimated $87.1 billion ad spend is from retail... READ MORE
How Direct and Incumbent-Only Brand Shoppers Differ

How Direct and Incumbent-Only Brand Shoppers DifferDirect brand shoppers tend to be younger and wealthier than those that stick to incumbent brands.August 13, 2019

Almost half (48%) of US consumers ages 13 and older buy direct (DTC) brands, according to a survey [download page] by the IAB, with the remainder reporting that they stick exclusively to incumbent brands. So, what differentiates direct brand shoppers from... READ MORE
What TV-Related Content Are Social Media Users Engaging With?

What TV-Related Content Are Social Media Users Engaging With?Two-fifths of social media users engage with humorous TV-related content.

Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almost three-quarters (73%) of social network users say they engage... READ MORE
New Stats About Brand Loyalty

New Stats About Brand LoyaltyMore than one-third of US consumers love trying new brands - but globally, this figure is even higher.

More than half of US shoppers believe they are loyal to a product if they have purchased it at least three times. However, unswerving brand loyalty may almost be a thing of the past, as only 8% of global consumers and 9% of US consumers say they are loyal to... READ MORE
How Consumers Feel About Remarketing

How Consumers Feel About RemarketingWhile consumers like remarketing when it brings them benefits, many concerns about bad remarketing abound.August 9, 2019

Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents who report strongly disliking remarketing (14%) is almost... READ MORE
Streaming Services Users Still Channel Surf For Content

Streaming Services Users Still Channel Surf For ContentOne-fifth of US video streamers have no inkling of what to watch before they start watching.

Seven in 10 US consumers subscribe to at least one streaming video service, with a majority of streaming video viewers saying their viewing choices are influenced by either content they have seen in the past or by recommendations from family or friends. But... READ MORE
Pinterest Leads the Pack in Social Media Customer Satisfaction

Pinterest Leads the Pack in Social Media Customer SatisfactionMeanwhile, Facebook’s customer satisfaction slides. August 8, 2019

For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report [download page] from the American Customer Satisfaction Index (ACSI). The ACSI measures customer satisfaction... READ MORE
Ethical AI Interactions Boost Consumer Trust and Loyalty

Ethical AI Interactions Boost Consumer Trust and LoyaltyExecutives cite pressure to implement and lack of resources as reasons for unethical AI instances.

More than three-quarters of business executives say they are uncertain about the ethics and the transparency of their AI systems. Additionally, a global survey [download page] of more than 1,500 executives and 4,400 consumers conducted by Capgemini Research... READ MORE
B2B Buyers Seem to Be Engaging Sales Reps Earlier in the Process: 3 Tips for Vendors

B2B Buyers Seem to Be Engaging Sales Reps Earlier in the Process: 3 Tips for VendorsSome 72% of buyers report engaging with a vendor within the first 3 months of their buying process. August 7, 2019

Three-quarters of B2B buyers say they are spending more time over the past year researching purchases, according to Demand Gen Report’s 2019 B2B Buyers Survey Report [download page]. While this number is up slightly from last year (72%), other results from... READ MORE
Podcast Listeners Pay Attention to Ads

Podcast Listeners Pay Attention to AdsPodcast ads are reaching more adults - and holding their attention.August 6, 2019

In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019. One reason why advertisers might be keen to put more of their budget into the medium can be found in a survey... READ MORE
What Content Challenges Are In-House Agencies Facing?

What Content Challenges Are In-House Agencies Facing?Keeping staff energized is the top concern.

Recent years have seen a significant rise in the trend for brands to bring agency work in-house, with a report released last year by the Association of National Advertisers (ANA) stating that almost 8 in 10 (78%) of its client-side members had an in-house... READ MORE
As E-Commerce Grows, Shoppers Gain More Comfort Buying Big-Ticket Items Online

As E-Commerce Grows, Shoppers Gain More Comfort Buying Big-Ticket Items OnlineMajority of older consumers are becoming more comfortable making big purchases online.August 5, 2019

With 6 in 10 US consumers (61%) saying they have purchased a product online, it’s clear that consumers are becoming increasingly comfortable with e-commerce. As this comfort level increases, so does the dollar value of the items they are willing to... READ MORE
2018 B2B Video Completion Rates and Other Benchmarks

2018 B2B Video Completion Rates and Other BenchmarksBusiness videos under 60 seconds sported a 68% completion rate last year.

This year B2B marketers have named video as their top lead generation tactic, but keeping B2B buyers engaged can sometimes be a struggle. New video benchmarks from Vidyard [download page] offers insights into completion rates for business-related videos, and... READ MORE
Emoji Users Say They’re More Likely to Engage With Brands That Use Emojis 😊

Emoji Users Say They’re More Likely to Engage With Brands That Use Emojis 😊Some 44% of emoji users say they're more likely to buy a product that has been advertised with emojis. August 2, 2019

Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message. So, how do consumers respond when brands... READ MORE
These Are the Most Loved Brands on Social Media

These Are the Most Loved Brands on Social MediaInstagram comes out on top, but other social media brands tumble towards the bottom of the top 100.

An array of industries are represented in this year’s most-loved brands on social media, per a report [download page] from NetBase. In an attempt to determine which brand garnered the most love on social media and determine a social ranking, NetBase looked... READ MORE
Global Social Advertising Still On the Rise, But Growth Rates Slow

Global Social Advertising Still On the Rise, But Growth Rates SlowThe growth rate in Q1 2019 - while significant - was half that of the year-earlier period.August 1, 2019

Social media advertising continues to grow in 2019, albeit at a slower pace than previous years. Q1 2019 saw 26.2% year-over-year (y-o-y) combined ad revenue growth for key social and messaging companies, per recent data from WARC. WARC examined their data... READ MORE
Live Premium Video Consumption Continues Its Ascent

Live Premium Video Consumption Continues Its AscentA full 36% of US premium video ad views are coming during live content.

US advertisers are putting their much of their money behind video, with national advertisers allocating more than half of their advertising spend towards the format in the first quarter of 2019. This rise in investment comes as total premium video ad views... READ MORE
How Do Larger and Smaller Companies Approach Marketing Differently?

How Do Larger and Smaller Companies Approach Marketing Differently?While marketers in larger companies feel more pressure to lead on tech and trends, the need for ROI leads in smaller firms.July 31, 2019

No matter what the size of the business, marketers across the globe are under constant pressure to lead the charge in bringing in new customers as well as retaining their existing customers. That being said, a new report from Domo has found that senior... READ MORE
Data: New Subscription E-Commerce Benchmarks

Data: New Subscription E-Commerce BenchmarksThe median churn rate for subscription e-commerce businesses is about 7%, but it differs widely by industry.

Subscription services are a convenient and, often, necessary way for consumers and businesses to access goods and services. While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing... READ MORE
Key Reasons Salespeople Use CRM: Productivity and Organization

Key Reasons Salespeople Use CRM: Productivity and OrganizationGathering customer information is another key reason sales professionals use CRM. July 30, 2019

Among the various technologies available to aid sales and marketing efforts, CRM is one standout, used by a majority of both small and enterprise business. So, what are the advantages of using a CRM platform? Pipedrive surveyed [pdf] more than 1,600 sales... READ MORE
So, Would Subscribers Switch to An Ad-Supported Netflix?

So, Would Subscribers Switch to An Ad-Supported Netflix?One survey finds almost half would use an ad-supported plan if it saved them $3 a month.

Netflix reigns supreme when it comes to OTT services in the US, reaching three-quarters of American households as well as being considered the most indispensable TV network by many viewers. However, what would happen if Netflix went from being an ad-free... READ MORE
How B2B Marketers Are Using Webinars and Plan to Improve Them

How B2B Marketers Are Using Webinars and Plan to Improve ThemHalf of the B2B marketers surveyed plan to use webinars to drive ABM initiatives.July 29, 2019

Marketers have found that webinars are one of the most successful top of the funnel demand generation tactics. Consequently, more than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per new research [download... READ MORE
Agencies Report Success in Achieving Clients’ Content Marketing Goals

Agencies Report Success in Achieving Clients’ Content Marketing GoalsThe majority of full scope agencies are using analytics to aid content marketing efforts. July 26, 2019

With cost efficiency and better brand knowledge as key benefits, many companies are moving marketing activities, including content marketing, from agencies to in-house teams. Nonetheless, many businesses are still using agency services and, according to a... READ MORE
Brand Perceptions of Customer Pain Points Are Lagging

Brand Perceptions of Customer Pain Points Are LaggingMore than half of consumers say long checkout lines are a pain point, but only one-third of brands who believe the same.

In the past two decades, the shopping experience has changed drastically and, for the most part, consumers are embracing these changes. Indeed, a new survey [download page] from Elastic Path of more than 1,000 consumers and 300 B2C marketing professionals... READ MORE
Do Consumers Trust Advice Generated by Artificial Intelligence?

Do Consumers Trust Advice Generated by Artificial Intelligence?While it varies by industry and age group, some 18% of US customers say they get angry when they are not given the option to speak to a human.July 25, 2019

It doesn’t seem that long ago that artificial intelligence (AI) was a fantasy that made for thrilling sci-fi movies. Now, AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights... READ MORE
Seven in 10 Marketers Say Instagram Is “Essential” for the Future

Seven in 10 Marketers Say Instagram Is “Essential” for the FutureInstagram Stories is seen to have the most potential for the future.

Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers plan to increase their organic activity on the platform this year. Instagram... READ MORE
What Are Digital Advertisers Focusing On This Year?

What Are Digital Advertisers Focusing On This Year?Video continues to make waves.July 24, 2019

Just over midway through the year, digital marketers have named one of their top strategic priorities as increasing brand awareness, while on the tactical side, they are striving to deliver personalization. But how are marketers working to fulfill these... READ MORE
Where Are Listeners Accessing Podcasts?

Where Are Listeners Accessing Podcasts?Apple Podcasts and Spotify come top of the list.July 23, 2019

Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast. Not only are people listening to podcasts, but they... READ MORE
Consumers Expect Customer Service Agents to Know Their Engagement History

Consumers Expect Customer Service Agents to Know Their Engagement HistoryAround 4 in 10 consumers feel that customer service agents should have a history of their brand interactions online or on the phone.

An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial... READ MORE
Who Are “Cuspers” and How Are They Spending Their Money?

Who Are “Cuspers” and How Are They Spending Their Money?These consumers, ages 19-25, aren't that far behind the Millennial cohort in several categories.July 22, 2019

There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-year-olds who are just starting out in adulthood but have,... READ MORE
B2B Tech Marketers Get Results With In-Person Events

B2B Tech Marketers Get Results With In-Person EventsB2B tech leaders are more likely to support events when ROI can be proven.

In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase... READ MORE
Consumer Trust in Brand Message Grows With Increased Exposure

Consumer Trust in Brand Message Grows With Increased ExposureBrand message trust strengthens after being seen across three different channels. July 19, 2019

Brands cannot live on a good reputation alone; they need to earn consumers’ trust. Analysis in a new report [pdf] from Edelman shows that while two-thirds (67%) of global consumers say that while a good reputation will inspire them to try a product, they... READ MORE
The Failure to Make Websites Accessible is Leading to More Lawsuits

The Failure to Make Websites Accessible is Leading to More LawsuitsMore than 10,000 ADA lawsuits were filed in 2018.

In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by... READ MORE
When Millennials Aren’t Gaming, They’re Watching Gaming Content

When Millennials Aren’t Gaming, They’re Watching Gaming ContentThe majority of Millennial gamers also enjoy watching video gaming content on YouTube and Twitch. July 18, 2019

While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study [download page] by Nielsen reporting that... READ MORE
What’s the Average Order Value for E-Commerce Stores?

What’s the Average Order Value for E-Commerce Stores?The figure varies substantially between countries, with Japan's basket value being the largest.

While US online retailers don’t see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also... READ MORE
Social Intelligence Pros Say Customer Insight is Their Top Objective

Social Intelligence Pros Say Customer Insight is Their Top ObjectiveBut this differs depending on function, with those in PR more likely prioritize informing campaign strategies.July 17, 2019

Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the right influencer for a brand, with nearly all of the more than 250... READ MORE
Why Gen Z Is A Generation of Creativity

Why Gen Z Is A Generation of CreativityHalf of Gen Zers believe they are more creative than previous generations.

Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this generation, it’s all about creativity, with a new study [download... READ MORE
Consumers Look to Tech to Improve Their Shopping Experience

Consumers Look to Tech to Improve Their Shopping ExperienceMore than one-third of consumers would be interested in tech which would allow them to try before they buy.July 16, 2019

Consumers are seeing an improved experience due to shopping technologies and innovations for online (80%), in-store (66%) and mobile (63%) shopping. The use of intelligent automation is not slowing down either, per a new report [download page] for the... READ MORE
How Do Smart Speaker Owners Discover New Skills For Their Device?

How Do Smart Speaker Owners Discover New Skills For Their Device?About three-quarters of smart speaker owners use their device to do basic functions like play music or get the weather.

Smart speaker ownership is on the rise, albeit slower than expected, and those who own them are becoming more and more comfortable using voice technology. However, smart speaker owners may not know all that their devices truly have to offer, with a new... READ MORE
Mobile Takes A Bite Out of Time Spent With Traditional Media Globally

Mobile Takes A Bite Out of Time Spent With Traditional Media GloballyPeople across the globe are expected to spend more than 2 hours a day with mobile internet.July 15, 2019

People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption... READ MORE
Some B2B Marketing Processes Have Room For Improvement

Some B2B Marketing Processes Have Room For ImprovementOnly 48% of companies feel marketing leadership is fully effective in implementing new initiatives.

Almost two-thirds of B2B companies are experiencing either profound (20%) or significant (44%) changes in their market conditions and customer behaviors. So how are organizations adapting? A new study [download page] from Econsultancy and Sojourn Solutions... READ MORE

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