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Here’s Where Consumers Want More Convenience When ShoppingNine in 10 shoppers claim to be likely to choose a retailer based on convenience.
Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more convenience while shopping? A new report from the National Retail... READ MORE
Instagram’s Growth in the US to SlowBy 2023, Instagram will see an annual US user growth rate of less than 2%, according to one forecast.January 23, 2020
Since its acquisition by Facebook in 2012 (widely hailed as an excellent strategic acquisition), Instagram has enjoyed a steady rise in popularity and users. However, a new forecast from eMarketer suggests that Instagram’s user growth might plateau in... READ MORE
How Much Are Consumers Willing to Spend on SVOD Services?There's a cap on how much consumers will spend on streaming services.
About three-quarters (74%) of US households now have at least one subscription streaming video service. As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such... READ MORE
What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending?There appears to be a disconnect between the perceived effectiveness of digital media channels and confidence proving their ROI.January 22, 2020
In their push towards digital marketing and advertising, marketers seem to be setting priorities that direct them more to digital than traditional forms of media, results from a new Nielsen report [download page] indicate. For example, respondents cited... READ MORE
The Building Blocks of Consumer Trust in BrandsFor many Gen Z consumers, the default position is that a company must earn their trust.
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say... READ MORE
OTT Advertising May be Hot, but These Obstacles RemainBrands are more concerned than agencies with the measurement capabilities of OTT advertising.January 21, 2020
The majority (66%) of US homes with WiFi have an OTT device and OTT ad spending has been a hot topic for some time now. However, per a new report [download page] from Nielsen, marketers are encountering some obstacles that have slowed their adoption of OTT... READ MORE
CCPA: Are Businesses Ready?Fewer than half of surveyed companies were or expected to be prepared by the end of 2019.
The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way businesses that do business in or have customers in... READ MORE
US 2020 Consumer Technology ForecastStreaming services and wireless earbuds are predicted to drive 4% growth in consumer tech sales this year to a record $422 billion in retail revenues.January 17, 2020
With another CES well in the rear-view mirror, it’s worth taking a look at what’s ahead – and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (CTA) recently forecast a record-breaking year for... READ MORE
Americans Continue to Rank Advertising Professionals Low in Ethics and HonestyFour in 10 US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for... READ MORE
2 Points on Video Ad LengthAds that stir emotions are typically longer, while the best humorous ones are shorter.January 16, 2020
Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing... READ MORE
Who Likes Big Business?Only 44% of young adults have a positive overall view of big business.
Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business,... READ MORE
Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?Brands' sustainability efforts matter to consumers - but do they follow through in their own lives?January 15, 2020
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher... READ MORE
Millennial Parents Seen to be Early Tech Adopters"Parennials" are using video streaming services and playing video games, possibly with their kids.
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen... READ MORE
2019 Sender Score Benchmark ReportEmail reputation benchmarks: metrics that matter.January 14, 2020
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers... READ MORE
Media Touted As A Leading Factor in Marketing and Advertising SuccessBeyond media, what's of greater importance: technology; creative; or staff?
Marketers and agencies involved in media brand selection have reported another good year, with the majority saying the marketing or advertising they have done for their company or their clients this past year was somewhat (67%) or very (25%) successful. But... READ MORE
Lower-Tier Cities Act As the Consumer Spending Growth Engine in ChinaA growing subsegment of young Chinese consumers in second-tier cities are spending freely.
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately... READ MORE
3 Points About Email Marketing EffectivenessIncreasing email engagement remains a top challenge in 2020 as some see email's effectiveness wane.January 13, 2020
When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to... READ MORE
More Than Half of US Households Have Both A Pay-TV and An SVOD SubscriptionPay-TV and SVOD penetration have almost reached parity.
The pay-TV and subscription video on-demand (SVOD) markets continue to move in opposite directions, to the point where the number of households with SVOD services has reached near-parity with those who subscribe to pay-TV services. So finds research from the... READ MORE
Are App Marketers Spending Enough on User Retention?Most app marketers are heavily weighting their budgets towards user acquisition rather than re-engagement.January 10, 2020
More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them – and what are app marketers doing to keep users engaged? Here’s what a new report [download page] from... READ MORE
Fashion Accounts for the Dominant Share of Instagram Interactions, but E-Commerce Is On the RiseCarousel posts generate more engagement per post than images or videos on Instagram.
Although the 50 largest global brand profiles on Instagram and Facebook published more posts on Facebook, Instagram saw a significantly higher number of interactions during the third quarter of 2019, per a recent report [download page] from... READ MORE
Consumers: Brands’ Response to a Crisis Influences LoyaltyNearly two-thirds of consumers say that mistreatment of employees constitutes a crisis.January 9, 2020
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say... READ MORE
Retail Banks Overtake Credit Unions in Customer SatisfactionBoth banks and credit unions rank high for courtesy and helpfulness of staff.
For years credit unions have enjoyed a higher level of customer satisfaction than retail banks in the US. This trend changed in 2019 when, according to customer satisfaction data [download page] from the American Customer Satisfaction Index (ACSI), retail... READ MORE
The Demographic Make-Up of Online Media Audiences: 3 Surprising TakeawaysAffluent American adults show an above-average likelihood to use a social network known for its appeal to youth. Which one is it?January 8, 2020
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media... READ MORE
Which Industries Are Suffering Most from Poor CX?More consumers report bad experiences with TV/Internet Service companies than with any other industry. That could translate to plenty of lost revenues.
The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer experience with a company in the previous six months.... READ MORE
Ad-Supported Music Streaming is a Growing Opportunity for AdvertisersPandora Radio and Spotify alone deliver more than 100 billion minutes of ad-supported music each month to Americans.January 7, 2020
Although music streaming apps such as Pandora, Spotify and Apple Music can be accessed across a number of different devices and platforms from desktops to the mobile web, recent data from Comscore shows that listening through mobile apps accounts for the... READ MORE
1 in 5 Americans Track Their Health Statistics Using an AppMore than 8 in 10 current and former users also say such apps have been helpful.
As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) of Americans have at least tried digital health products such as... READ MORE
Which Digital Areas Will CX Leaders Prioritize This Year?CX leaders aren't too worried about the economic climate. But they do fret about talent and consumer privacy.January 6, 2020
Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department’s top business goal by a significant margin in 2019. So these “CX leaders” are probably worth... READ MORE
Don’t Dismiss TV Ads When Looking to Reach WomenWomen not only watch more TV than men, they're also a more receptive audience to advertising on TV.
Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that... READ MORE
7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years AgoAbout half of US adults feel they have no control over who can access the search terms they use online.January 3, 2020
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control over the data that companies are collecting, per a new... READ MORE
Here’s What Consumers Pay Attention to When Judging a Local Business by Its ReviewsSix in 10 consumers report having left a positive review online for a local business.
Nine in 10 consumers (91%) say that a positive review makes them more likely to use a business, and the vast majority (82%) report reading such reviews at least occasionally. When judging a local business on reviews, the two most important factors consumers... READ MORE
Online Display Estimated to Have Overtaken TV in US Ad SpendTV and digital display share of ad spend expected to be on about on par for 2019.January 2, 2020
The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social... READ MORE
How Are Marketers Using Salesforce?Technology, training and account-based marketing are on the radar.
Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download... READ MORE
Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020Our 6th annual Media Audience Demographics report packs in hundreds of interesting data points. We've picked out 3 about traditional media.December 30, 2019
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this... READ MORE
How Are D2C Brands Reaching Customers?Offline channels account for two-fifths of D2C media spend.
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB... READ MORE
These Are the Largest Market Research Companies in the USNielsen tops the list with more than $3.8 billion in US research revenues in 2018.December 23, 2019
Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen’s US revenues surpassed... READ MORE
Are B2C Marketers Getting As Much Out of Their Content Efforts As Their B2B Counterparts?The primary benefits of successful content marketing are shared by both B2B and B2C marketers.
Three-quarters (75%) of global B2C marketers say their content marketing has been moderately to extremely successful this year, with a majority (73%) saying their efforts have been more successful than a year ago. But are B2C organizations reaping the same... READ MORE
Here’s What SMBs Consider When Evaluating New TechnologySMB owners look first for ease of use, but other factors are also important.December 20, 2019
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new... READ MORE
Social Commerce Believed to Be the Top Digital Commerce Channel of the FutureNotably, Generation Alpha believes that physical shopping will still have a role to play in the future.
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beliefs are predicated on the fact that the next generations of... READ MORE
Are Marketers Satisfied With Social Media for Lead Generation?More than one-third of marketers surveyed are dissatisfied with the quality of leads generated from social media.December 19, 2019
Many marketers consider social media to be an effective channel in the early engagement stage of the funnel. And, while two-thirds (64%) of marketers say they have a specific plan in place to use social media for lead generation, the verdict may still be out... READ MORE
Programmatic’s Share of Global Digital Display Ad Spend Expected to Keep ClimbingAn estimated 82.4% of US digital display ad spend is transacted programmatically.
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase... READ MORE
Google’s Top Trending Searches of 2019 and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 18, 2019
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched... READ MORE
Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer AcquisitionMore than one-quarter of marketers plan to continue to invest significantly in martech in 2020.
As marketing shifts to a digital world, it may come as little surprise that the majority of today’s marketers find digital media to be significantly (40%) or somewhat (47%) more effective than traditional media, with only 12% of marketers holding to the... READ MORE
In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?Digital commerce execs think they can compete with Amazon when it comes to loyalty.December 17, 2019
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of... READ MORE
How Are Audiences Coming Across Marketing News Content?Search accounts for more than one-quarter of Business content referrals.
While general referral traffic comes from a variety of different channels including social, search, and internal links, that doesn’t mean that they work the same for every business category. A recent study from Parse.ly shows that it makes sense for... READ MORE
[New Report] US Media Audience Demographics: 6th Annual EditionMaster your media strategy with this definitive data-driven analysis of major media audiences, the 6th edition of our most popular report.December 16, 2019
US adults love their media time – spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present... READ MORE
Consumers Are Skeptical When Brands Take A Stand. How Can They Boost Credibility?Two in 5 consumers feel brands aren't credible when they take a stand, and many view the efforts as PR and marketing stunts.
Consumers respond favorably to businesses that are not only driven by growth but also focus on impacting societal issues in a positive manner. And while 7 in 10 of the more than 1,500 consumers surveyed for a report from Sprout Social say they think it’s... READ MORE
B2B CX Trailblazers Listen to and Act on Customer FeedbackNine in 10 CX leaders listen to employee input on how to improve CX.December 13, 2019
While good customer experience is an excellent way for B2B businesses to win and retain buyers, poor customer experience can just as easily make a buyer walk away. A new report [download page] from the Medallia Institute looked at common practices among B2B... READ MORE
What Do Enterprise Data Leaders Do That Laggards Don’t?Data integration leaders are far ahead on governance, sharing, and employee training.
Organizations recognize the importance of data and, if given additional budget, the majority of marketers would use it to invest in data and analytics. Some organizations are further ahead of the game than others when it comes to integrating data into their... READ MORE
Why Do Americans Donate to Charity?One-third of Americans who donate do so at in-store checkouts.December 12, 2019
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from... READ MOREFeel Like You're Always Playing Catchup?
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