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Video Ad Benchmarks in 2019: Completion Rates RiseThe invalid traffic rate has plummeted over the past few years, a welcome development.
Video ad completion rates continue to improve even as click-through rates hit a new low. And, while connected TV remains the device to watch, tablets are closing the gap when it comes to completion rates, per the latest benchmarking data [download page] from... READ MORE
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies8 in 10 consumers say they are more concerned about the privacy of their data than they used to be.April 2, 2020
About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6... READ MORE
Omnichannel Food Shopping Households Predicted to Grow Almost 30% by 2025Some 44% of US households are omnichannel food shoppers.
More than 6 in 10 US shoppers say convenience is important when shopping for groceries, with a full two-thirds saying that they are willing to pay more for this convenience. Whether it be for convenience or greater availability of items, more than two-fifths... READ MORE
Half of Young People in the US Have Listened to a Podcast in the Past MonthAbout one-quarter of Americans report listening to podcasts weekly.April 1, 2020
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34... READ MORE
B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right?4 in 10 B2B marketers say B2C marketers have better data at their disposal.
Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But for many, the simple fact is that personalization is a challenge. A new survey of more than 200 B2B sales and marketing professionals conducted by Folloze... READ MORE
Who Were the Most Frequent Moviegoers in 2019?Hispanics comprise one-quarter of frequent moviegoers.March 31, 2020
Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who’s going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association... READ MORE
US Consumers Feel That Targeted Online Political Ads Should be Regulated to Some Degree1 in 5 US adults believe that no political ads should be shown on websites.
With this year’s US presidential election approaching, US consumers are being exposed to political ads wherever they turn, including online. And, as online targeting methods improve, making it possible for political advertisers to narrow in on the audience... READ MORE
1 in 4 American Youth Say They’re Using TikTokWhatsApp use has also increased among younger Americans.March 30, 2020
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the... READ MORE
What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?7 in 10 consumers say they are willing to take surveys to receive rewards faster.
US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle,... READ MORE
Lack of Confidence in Data Governance Leads to Distrust in Data InsightsSome 78% of businesses consider "data debt" to be a problem.March 27, 2020
A full 85% of organizations consider data to be one of their most valuable assets, according to a survey of respondents with visibility into their organizations’ customer or prospect data management practices. However, a struggle to thoroughly leverage... READ MORE
An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate6 in 10 adults 55+ would not consider paying less for streaming services in exchange for seeing ads.
About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among... READ MORE
2020 Email Deliverability BenchmarkDeliverability statistics for 30 individual countries.March 26, 2020
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email... READ MORE
This Is How US Consumers Are Responding to Influencers’ Product PostsOne-quarter of younger shoppers claim to have purchased a product directly as a result of an influencer's post.
A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social... READ MORE
Suspicion of Fake Reviews Turns Off Potential CustomersConsumers want websites to publish their reviews process.
The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries would not buy a product if they suspected it to have fake... READ MORE
Consumers: Netflix Produces the Best Original ContentNetflix remains the most indispensable viewing source, while Disney+ proves a hit with younger audiences.March 25, 2020
TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page]... READ MORE
Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences3 in 4 buyers said that a vendor’s response speed was important when selecting software or technology.
Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying... READ MORE
3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know4 in 5 consumers think brands can support a cause and still make money.March 24, 2020
The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they... READ MORE
Global Box Office Revenues Grow Despite a Drop in North AmericaNorth American box office takings accounted for 27% of global box office revenues.
Total global box office revenues grew to $42.2 billion last year, which was about a 1% increase over the $41.8 billion from 2018. This is according to the most recent THEME Report from the Motion Picture Association (MPA), which covers global activity in... READ MORE
Data Hub: Coronavirus and MarketingData on the impact coronavirus is having on consumers and marketers.March 23, 2020
Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally... READ MORE
Marketers Are Looking for Innovative Ideas and Strategic Direction from AgenciesCreativity remains the attribute most in demand when searching for an agency.
Although many businesses are bringing agency work in-house, talent gaps have led some businesses to rely on outsourcing. A new report [download page] from Ascend2 explores agency trends, finding that 59% of marketers intend to use agencies for online... READ MORE
Marketers Are Improving in Their Use of Omni-Channel Data: 4 PointsPersonalization appears to be maturing, and departments are generally aligned.March 20, 2020
As consumers continue to shop and browse across multiple devices, it appears that marketers have certainly caught up with the trend. The vast majority of those surveyed by Merkle for their latest report [download page] say that they have moved from... READ MORE
Women in the US Are Most Impressed with These BrandsDawn tops the list for the second year in a row.
When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even the largest e-commerce brand. Indeed, once again this year Dawn takes the top spot in YouGov’s latest BrandIndex ranking of the brands with... READ MORE
Heavy Podcast Listeners Take Their Favorites to WorkThe US podcast audience is currently growing at a compound average growth rate of 20%.March 19, 2020
The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is... READ MORE
Streaming Video Ad Quality Worsens in One Key AreaStart time - considered by some to be the most important metric - worsened.
Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some... READ MORE
Marketers Say They’re More Interested in Working with Micro-Influencers Than CelebritiesInstagram remains the platform of choice for influencer content.March 18, 2020
Two in 5 (40% of) marketers and agencies report having run at least 6 influencer marketing campaigns last year, with 16% saying their influencer campaigns were always on. The future of influencer marketing also looks promising, with about 3 in 5 (57%) of the... READ MORE
Here Are the Top Brands US Customers Would RecommendGrocery chain HEB tops the list.
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely... READ MORE
Marketers Expect to Prioritize AI Use for Ad Creation and PlacementCurrently, about one-third of marketers and agency executive surveyed are using AI to create ads. March 17, 2020
Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and... READ MORE
Facebook Ad Campaigns Look to Boost Post Engagement; Instagram Advertisers Focused on ClicksIncreasing video views is less of a campaign priority.
Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2019Our most popular and insightful B2B charts of 2019, assembled into a deck with commentary.March 16, 2020
From content marketing to budgets, metrics, and processes, our collection of 2019’s top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Head on over here to... READ MORE
The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.
Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
More Than Half of Streaming Audio Listeners Use Free Ad-Supported ServicesIn the audio streaming universe the potential penetration for advertisers is much larger (proportionally) than in the video streaming landscape.March 13, 2020
Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of... READ MORE
These Are the 10 Largest E-Commerce Retailers in the US This YearAmazon maintains a dominant lead, while Target cracks the top 10.
As a new decade begins, Amazon still reigns over the US e-commerce space by a wide margin, per recent estimates of online retail sales for 2020 from eMarketer. The research firm indicates that other retailers have a long way to go before they come close to... READ MORE
Could Tuesday be the Day to Watch for Retailers?A couple of studies show traffic, conversions, and email response rates to be highest on Tuesdays.March 12, 2020
When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. In its analysis of data of more than 5.2... READ MORE
Buyers Say Insights Suppliers Need to Up Their Game in Some Key AreasOnly one-quarter of insight buyers are satisfied with suppliers' ability to make recommendations based on research.
In some respects, there’s good news for market research providers, as insight and analytics buyers’ overall satisfaction with them increased last year, from 49% in 2018 to 55% in 2019, per findings from the latest Greenbook Industry Trends (GRIT)... READ MORE
Can Revenue Operations Align B2B Professionals?Adoption of such a function is fast increasing, but only a few CMOs currently own such teams.March 11, 2020
When it comes to driving revenue at B2B firms, a large majority (84%) of professionals in the space agree that both sales and marketing share revenue responsibility. A similarly broad consensus (78%) exists around the notion that consistent revenue growth is... READ MORE
Here’s How the Business Impact of Creative Work is DefinedA substantial minority don't have any clarity, while most never get quantitative feedback.
With creative being the strategic service most likely to be moved in-house, more than 7 in 10 (72% of) creatives say that their in-house team handles more than three-quarters of their business’ creative needs. With such a hefty chunk of creative... READ MORE
For Organic Growth, CMOs Say Talent and Alignment Matter More Than MarTech and DataThe importance of stakeholder alignment has increased considerably, while fewer feel that the right data is paramount.March 10, 2020
The digital age has made marketers very dependent on data and technology in order to perform functions such as tracking and targeting customers across channels and personalizing their journey. But, while the majority of companies plan to invest in their... READ MORE
US Retail Sales Forecast to Grow by 3.5-4.1% This YearPreliminary growth figures for 2019 are less than forecast this time last year.
Although factors such as the upcoming presidential election, the current trade war and increasing worries about the spread of the coronavirus have cast uncertainty over the outlook of retail sales, the National Retail Federation’s 2020 forecast predicts... READ MORE
US CMOs Are Getting Bullish About Customer RetentionCMOs are reporting improvements in their ability to retain customers - and more are forecasting gains ahead.March 9, 2020
CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not... READ MORE
These Are the Most “Intimate” Brands in the US in 2020Amazon moves into the top spot.
After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked... READ MORE
Brands’ Business Goals on Amazon Are More Than Just SalesBrands are using Amazon to boost awareness, and some to test products.March 6, 2020
Considering that more than half (55%) of brands are already selling their wares on Amazon, while about half (48%) of those who don’t are considering doing so this year, Amazon figures prominently into brands’ retail strategies. But is it all... READ MORE
The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?It's all about the content.
Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost... READ MORE
These Publishers Kicked off 2020 with the Biggest Podcast AudiencesNPR tops the list of podcast publishers for January with a unique audience of almost 24 million Americans. March 5, 2020
Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third... READ MORE
Affordability and Performance Among Top Gen Z Desires From Product InnovationSome 82% of Gen Z consumers say they're more likely to support a company that makes changes based on customer feedback.
With the oldest among Gen Z about to be alive for a quarter of a century this year, many are likely to be shifting their shopping habits and their expectations about brands in a more practical direction than when they were in their teens. When it comes to... READ MORE
As Mobile Grabs More Marketing Budget Share, Challenges PersistTracking customers across the buying journey is the top challenge for mobile marketers.March 4, 2020
With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing budgets to mobile. Indeed, the most recent report from The CMO... READ MORE
Which Trends & Tech Do Marketers Think Are Most Overhyped?Some marketers complain of technology overload. Which might be too hyped?
Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That... READ MORE
Consumers Look to Social Media for D2C ContentSocial media content is preferred by D2C customers, though they say they mostly interact with D2C brands on their websites.March 3, 2020
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of... READ MORE
Here’s Where Marketers See the Importance of Transactional EmailsMany email pros see transactional emails as very important for engagement, retention and conversion.
Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure... READ MORE
What’s the Number One Brand Differentiator in 2020?Brand awareness is a major concern for marketers this year.March 2, 2020
Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the... READ MOREFeel Like You're Always Playing Catchup?
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