Paid digital media accounts for about one-quarter of marketing budgets.
There’s a new name at the top.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Both consumers and marketers are hesitant when it comes to companies taking a stance.
Apple takes over from Amazon as this year’s leader.
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Shifting to data-driven decision-making and improving the customer experience top the list.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
The trend towards online grocery shopping has not abated in the US.
Engagement rate by reach has also plummeted on Facebook in recent months.
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencers are best at delivering increased engagement, report marketers.
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
The Automotive industry looks to be an ad spending laggard.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.