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The Environmental Impact of Online Ads is Greater Than Internet Users Realize
6 in 10 are more concerned about online ads’ environmental impact after learning about it.
SMBs Are Looking to Focus More on Marketing, But Admit Time Constraints
Lack of time and knowledge is holding SMBs back from adopting new channels.
Brand Spending on Sponsored Social Media Content to Expand at Slower Rates
Still, a 16% hike in spend is nothing to scoff at.
Mother’s Day Spending Forecast to Fall Short of Last Year’s Record
Mother’s Day retail spending will reach $33.5 billion this year, with 35-44-year-olds the biggest spenders.
CMOs on MarTech: Strategies, Focus Areas, and Deficiencies
Martech use is improving, but there’s still a gap between expected and real payoff for a lot of CMOs.
US E-Commerce Spending Posted Strong Growth Again Last Year, Driven By… Desktop?
Year-over-year growth in e-commerce spending was higher for desktops than mobiles from Q2 through Q4.
Pharma & Medtech Marketing Budgets Grow; Tactics Shift
Traditional tactics such as in-person sales rep meetings and conference attendance are making way for digital marketing engagement.
Consumers Tend to Start Their Shopping Journey Online, Finish It In-Store
Close to one-third of shoppers who begin by browsing online report proceeding to make an in-store purchase.
YouTube’s Profile on the Rise Among Social Media Marketers
Short videos remain the format with the best ROI, marketers say, but long-form videos are also a strong option.
What’s the Toughest Part of Working with Martech?
Securing the necessary resources – time, talent, and money – is a big challenge.
Brands Challenged to Balance Data Security and CX
Data security is a key factor – maybe the key factor – in consumers’ trust in brands.
Most Consumers Say Multicultural People Have a Big Influence on Their Brand Preferences and Choices
General market consumers have a lot of diversity among their social connections.
These Features Are Most Common on Small Business Home Pages
Websites with a higher number of monthly visitors are more likely to link to a variety of social pages in their footers.
Smart TV Ownership Continues to Climb
Multiple studies have found growth in smart TV ownership, with implications for content and ad exposures.
High-Growth B2B Tech Firms Are Ahead on Experimentation, In-House Capabilities
High-growth B2B firms are devoting more budget and staff hours to digital marketing experimentation and realizing more benefits from AI.
Influencer Marketing Benchmarks: Which Industries Have the Highest Engagement Rates?
Fashion is the preferred influencer topic for Gen Z adults, but it didn’t have the highest engagement rates across social platforms last year.
About 1 in 10 B2B Content-Consuming Execs Are Looking to Make A Purchase Soon
The content types most associated with an immediate purchase are Guides, Live Webinars, and Best Practices.
Fandom is Important to Identity, Some Consumers Say
Almost 6 in 10 Gen Zers say that fandom for their favorite music artist is important to their identity.
Brands’ Social Presence Increasingly Impacts Trust, Consumers Say
Social media users are paying attention to the content that brands post and how quickly they respond to their audiences.
Print Marketers Say They’re Using Print to Overcome Digital Fatigue
About two-thirds of print marketers are personalizing their print communications using a variety of data sources.
The US Digital Advertising Market Became Even More Concentrated Last Year
US digital ad spending grew last year, but the amount spent with companies outside the top 25 sellers shrunk by almost 20%.
TikTok, YouTube Searches More Popular Than W-O-M for Young Social Media Users’ Product Research
Young social media users also say they’re more likely to try a product based on an influencer post than on a TV ad.
Paid Music Streaming Subscription Growth Continues in the US
Meanwhile, last year was the 17th consecutive year of growth in revenues for vinyl records, which outsold CDs for the second time since 1987.
Viewers Are Less Satisfied with Their Pay-TV and SVOD Services
Perceptions of quality are falling right as consumers reduce their spending due to inflation concerns.
So Consumers Want Personalized Engagement. What Does That Mean?
Consumers are searching for convenience and relevance from their personalized interactions with brands.