Stay Up-to-Date with the Latest Marketing Insights
With data from top research sources and user-friendly search and filtering options, our library of marketing charts is the ultimate tool for staying ahead of the curve in the fast-paced world of marketing. Subscribe now and stay ahead of the competition!
What Services Are Brands Outsourcing to Agencies, and What Do They Want From Them?
Brands most value creativity in their agency partners, but measure them on the basis of business impact.
CX Leaders Base Their Investment Decisions More on Customers Than Competitors
CX Leaders are also more likely to have very well integrated marketing technology and to have invested in AI-driven CX solutions.
YouTube’s Platforms: Users Can’t Live Without Them
YouTube services dominate the list of “must-haves” for users of various entertainment platforms.
Senior Management Has Tasked Marketing with Revenue Growth Above All Else
Boards of directors also expect operational efficiency and reduced costs from marketers.
Global Ad Spend to Rise at a Faster Rate Than Previously Expected
GroupM has revised its forecast upward, from 5.3% to 7.8% growth.
Which Topics Are Gen Zers Searching for on Social Media?
Younger Americans are searching for topics such as Gift Ideas, Hair & Makeup, Recipes, and Fashion Brands on social media.
How Much Do Public Companies Spend on Advertising?
The average ad-to-sales ratio for public companies in the US last year was 2.83%.
Why Do Consumers Engage in Cross-Border Shopping?
For the youngest respondents, cross-border shopping is motivated by seeing products on social media.
85% of Marketers Have Advertised on Emerging Media Channels. What Makes Them Ready?
Inventory factors. such as the potential for future technological innovation, are key considerations.
In What Areas Do Brands Think They Need to Improve?
Marketing decision-makers at B2B and B2C companies think they can get better at generating brand awareness.
Almost Half of Gen Zers Opt for Social over Google for Search
About 1 in 5 also start their brand searches on social media.
Marketers Are Feeling Confident About Measurement
Almost 9 in 10 agree that they have a clear view into marketing’s impact on revenue.
Consumers Aren’t That Comfortable with Brands’ Use of AI in Advertising
Half are uncomfortable with the idea of brands using AI to create a virtual ambassador in place of a celebrity spokesperson.
Marketers Are Using an Average of 10 Channels to Engage Customers
Almost 8 in 10 are satisfied with their cross-channel customer engagement, but relatively few claim full personalization of channels.
AI Use by B2B Marketers Largely Focused on Content, For Now
AI is being looked at as a tool for improved productivity, but less so to reduce head count.
What Common Problems Do Consumers Complain About When Shopping Online?
Site navigation and search problems are frequently encountered by online shoppers.
How Often Are Consumers Looking for New Products Rather Than the Same Brands?
Consumers are more likely to explore new Food and Clothing brands than Household Items products.
What’s on Your Product Detail Page?
Most B2C product detail pages analyzed have only one personalization element or none at all.
Where in the World is Podcast Listening Most Prevalent?
Interestingly, countries in the Middle East and Africa are the most tuned in to podcasts.
World’s Most Valuable Brands Post Healthy Rebound in Collective Brand Value
It’s been a strong year for the Business Technology & Services Platforms sector.
Marketers Are Feeling Overwhelmed by All the Channels They Have to Manage
The complex network of marketing channels is negatively affecting the operations of a majority of marketers.
Why Do Enterprise Companies Replace Their MarTech Tools?
Almost half assess their stack for potential updates on a quarterly or bi-annual basis.
6 in 10 Global Consumers Have Spent on Recommerce in the Past Year
Two-thirds (66%) of Gen Zers say that buying second-hand has grown in personal importance.
Social Media’s the Most Impactful Channel for Customer Acquisition, B2B Marketers Say
B2B marketers are also looking to make more use of mobile (in-app) and affiliate marketing channels.
Marketers’ Biggest Line Item? Ad Spend.
Ad spend’s share of the pie has grown in recent years, while agency support is earning a smaller share of budgets.