Marketing Analytics Usage, Budgets Reaching New Highs
Analytics’ contribution to company performance is also at an all-time high.
What Delays the B2B Buying Process?
Price disagreement is the top reason behind delayed transactions.
What’s Standing in the Way of More Creative Marketing Output?
A risk-averse culture is the biggest culprit.
Virtually All B2B Exhibitions Are Now Going Ahead as Planned
There’s been sustained improvement over several quarters in terms of exhibitions going forward as planned.
Live TV is the Default Viewing Source for Just 1 in 8 Young Americans
Almost 4 in 10 turn on Netflix first when they want to watch something.
Sustainable Digital Advertising: How Far Off is the Industry?
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
CMOs Expecting to Up Their Brand Spending More Than CRM Investments
CMOs project an almost-10% increase in brand building spending in the coming year.
More Agencies Are Having Difficulties Generating New Business
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-Marketed Products Accounted for 17% of CPG Sales Last Year
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
CMOs’ Digital Spend Skews to Paid Over Owned or Earned Media
Paid digital media accounts for about one-quarter of marketing budgets.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Roe v. Wade: Should Brands Take Action on the Recent Supreme Court Decision?
Both consumers and marketers are hesitant when it comes to companies taking a stance.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.
TikTok Increasingly Being Used to Search for, Buy Products
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
These Are the Areas Marketers Think Will Be Most Important Over the Next 2 Years
Shifting to data-driven decision-making and improving the customer experience top the list.
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US B2B MarTech Spend Set for ~15% Rise This Year
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
Instagram Brand Post Reach Rates Declining
Engagement rate by reach has also plummeted on Facebook in recent months.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.