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Americans Continue to Rank Advertising Professionals Low in Ethics and HonestyFour in 10 US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for... READ MORE
2 Points on Video Ad LengthAds that stir emotions are typically longer, while the best humorous ones are shorter.January 16, 2020
Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing... READ MORE
Who Likes Big Business?Only 44% of young adults have a positive overall view of big business.
Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business,... READ MORE
Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?Brands' sustainability efforts matter to consumers - but do they follow through in their own lives?January 15, 2020
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher... READ MORE
Millennial Parents Seen to be Early Tech Adopters"Parennials" are using video streaming services and playing video games, possibly with their kids.
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen... READ MORE
2019 Sender Score Benchmark ReportEmail reputation benchmarks: metrics that matter.January 14, 2020
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers... READ MORE
Media Touted As A Leading Factor in Marketing and Advertising SuccessBeyond media, what's of greater importance: technology; creative; or staff?
Marketers and agencies involved in media brand selection have reported another good year, with the majority saying the marketing or advertising they have done for their company or their clients this past year was somewhat (67%) or very (25%) successful. But... READ MORE
Lower-Tier Cities Act As the Consumer Spending Growth Engine in ChinaA growing subsegment of young Chinese consumers in second-tier cities are spending freely.
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately... READ MORE
3 Points About Email Marketing EffectivenessIncreasing email engagement remains a top challenge in 2020 as some see email's effectiveness wane.January 13, 2020
When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to... READ MORE
More Than Half of US Households Have Both A Pay-TV and An SVOD SubscriptionPay-TV and SVOD penetration have almost reached parity.
The pay-TV and subscription video on-demand (SVOD) markets continue to move in opposite directions, to the point where the number of households with SVOD services has reached near-parity with those who subscribe to pay-TV services. So finds research from the... READ MORE
Are App Marketers Spending Enough on User Retention?Most app marketers are heavily weighting their budgets towards user acquisition rather than re-engagement.January 10, 2020
More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them – and what are app marketers doing to keep users engaged? Here’s what a new report [download page] from... READ MORE
Fashion Accounts for the Dominant Share of Instagram Interactions, but E-Commerce Is On the RiseCarousel posts generate more engagement per post than images or videos on Instagram.
Although the 50 largest global brand profiles on Instagram and Facebook published more posts on Facebook, Instagram saw a significantly higher number of interactions during the third quarter of 2019, per a recent report [download page] from... READ MORE
Consumers: Brands’ Response to a Crisis Influences LoyaltyNearly two-thirds of consumers say that mistreatment of employees constitutes a crisis.January 9, 2020
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say... READ MORE
Retail Banks Overtake Credit Unions in Customer SatisfactionBoth banks and credit unions rank high for courtesy and helpfulness of staff.
For years credit unions have enjoyed a higher level of customer satisfaction than retail banks in the US. This trend changed in 2019 when, according to customer satisfaction data [download page] from the American Customer Satisfaction Index (ACSI), retail... READ MORE
The Demographic Make-Up of Online Media Audiences: 3 Surprising TakeawaysAffluent American adults show an above-average likelihood to use a social network known for its appeal to youth. Which one is it?January 8, 2020
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media... READ MORE
Which Industries Are Suffering Most from Poor CX?More consumers report bad experiences with TV/Internet Service companies than with any other industry. That could translate to plenty of lost revenues.
The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer experience with a company in the previous six months.... READ MORE
Ad-Supported Music Streaming is a Growing Opportunity for AdvertisersPandora Radio and Spotify alone deliver more than 100 billion minutes of ad-supported music each month to Americans.January 7, 2020
Although music streaming apps such as Pandora, Spotify and Apple Music can be accessed across a number of different devices and platforms from desktops to the mobile web, recent data from Comscore shows that listening through mobile apps accounts for the... READ MORE
1 in 5 Americans Track Their Health Statistics Using an AppMore than 8 in 10 current and former users also say such apps have been helpful.
As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) of Americans have at least tried digital health products such as... READ MORE
Which Digital Areas Will CX Leaders Prioritize This Year?CX leaders aren't too worried about the economic climate. But they do fret about talent and consumer privacy.January 6, 2020
Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department’s top business goal by a significant margin in 2019. So these “CX leaders” are probably worth... READ MORE
Don’t Dismiss TV Ads When Looking to Reach WomenWomen not only watch more TV than men, they're also a more receptive audience to advertising on TV.
Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that... READ MORE
7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years AgoAbout half of US adults feel they have no control over who can access the search terms they use online.January 3, 2020
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control over the data that companies are collecting, per a new... READ MORE
Here’s What Consumers Pay Attention to When Judging a Local Business by Its ReviewsSix in 10 consumers report having left a positive review online for a local business.
Nine in 10 consumers (91%) say that a positive review makes them more likely to use a business, and the vast majority (82%) report reading such reviews at least occasionally. When judging a local business on reviews, the two most important factors consumers... READ MORE
Online Display Estimated to Have Overtaken TV in US Ad SpendTV and digital display share of ad spend expected to be on about on par for 2019.January 2, 2020
The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social... READ MORE
How Are Marketers Using Salesforce?Technology, training and account-based marketing are on the radar.
Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download... READ MORE
Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020Our 6th annual Media Audience Demographics report packs in hundreds of interesting data points. We've picked out 3 about traditional media.December 30, 2019
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this... READ MORE
How Are D2C Brands Reaching Customers?Offline channels account for two-fifths of D2C media spend.
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB... READ MORE
These Are the Largest Market Research Companies in the USNielsen tops the list with more than $3.8 billion in US research revenues in 2018.December 23, 2019
Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen’s US revenues surpassed... READ MORE
Are B2C Marketers Getting As Much Out of Their Content Efforts As Their B2B Counterparts?The primary benefits of successful content marketing are shared by both B2B and B2C marketers.
Three-quarters (75%) of global B2C marketers say their content marketing has been moderately to extremely successful this year, with a majority (73%) saying their efforts have been more successful than a year ago. But are B2C organizations reaping the same... READ MORE
Here’s What SMBs Consider When Evaluating New TechnologySMB owners look first for ease of use, but other factors are also important.December 20, 2019
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new... READ MORE
Social Commerce Believed to Be the Top Digital Commerce Channel of the FutureNotably, Generation Alpha believes that physical shopping will still have a role to play in the future.
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beliefs are predicated on the fact that the next generations of... READ MORE
Are Marketers Satisfied With Social Media for Lead Generation?More than one-third of marketers surveyed are dissatisfied with the quality of leads generated from social media.December 19, 2019
Many marketers consider social media to be an effective channel in the early engagement stage of the funnel. And, while two-thirds (64%) of marketers say they have a specific plan in place to use social media for lead generation, the verdict may still be out... READ MORE
Programmatic’s Share of Global Digital Display Ad Spend Expected to Keep ClimbingAn estimated 82.4% of US digital display ad spend is transacted programmatically.
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase... READ MORE
Google’s Top Trending Searches of 2019 and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 18, 2019
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched... READ MORE
Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer AcquisitionMore than one-quarter of marketers plan to continue to invest significantly in martech in 2020.
As marketing shifts to a digital world, it may come as little surprise that the majority of today’s marketers find digital media to be significantly (40%) or somewhat (47%) more effective than traditional media, with only 12% of marketers holding to the... READ MORE
In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?Digital commerce execs think they can compete with Amazon when it comes to loyalty.December 17, 2019
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of... READ MORE
How Are Audiences Coming Across Marketing News Content?Search accounts for more than one-quarter of Business content referrals.
While general referral traffic comes from a variety of different channels including social, search, and internal links, that doesn’t mean that they work the same for every business category. A recent study from Parse.ly shows that it makes sense for... READ MORE
[New Report] US Media Audience Demographics: 6th Annual EditionMaster your media strategy with this definitive data-driven analysis of major media audiences, the 6th edition of our most popular report.December 16, 2019
US adults love their media time – spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present... READ MORE
Consumers Are Skeptical When Brands Take A Stand. How Can They Boost Credibility?Two in 5 consumers feel brands aren't credible when they take a stand, and many view the efforts as PR and marketing stunts.
Consumers respond favorably to businesses that are not only driven by growth but also focus on impacting societal issues in a positive manner. And while 7 in 10 of the more than 1,500 consumers surveyed for a report from Sprout Social say they think it’s... READ MORE
B2B CX Trailblazers Listen to and Act on Customer FeedbackNine in 10 CX leaders listen to employee input on how to improve CX.December 13, 2019
While good customer experience is an excellent way for B2B businesses to win and retain buyers, poor customer experience can just as easily make a buyer walk away. A new report [download page] from the Medallia Institute looked at common practices among B2B... READ MORE
What Do Enterprise Data Leaders Do That Laggards Don’t?Data integration leaders are far ahead on governance, sharing, and employee training.
Organizations recognize the importance of data and, if given additional budget, the majority of marketers would use it to invest in data and analytics. Some organizations are further ahead of the game than others when it comes to integrating data into their... READ MORE
Why Do Americans Donate to Charity?One-third of Americans who donate do so at in-store checkouts.December 12, 2019
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from... READ MORE
Here’s What Marketers Can Do to Make Consumers Feel ValuedMore than half of consumers prefer to receive information from retailers via email.
With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a... READ MORE
Marketers Agree: Brands Have Over-Invested in PerformanceMore say they'll increase their investment in brand than performance next year.December 11, 2019
The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in... READ MORE
Are Marketers Actually Measuring ROI?Some 77% of marketers say they measure ROI during the first month of a campaign. Are they just measuring KPIs instead?
Historically, marketers have found it difficult to measure their return on investment. Even so, its importance means that 7 in 10 digital marketers say they are currently measuring ROI. But is that really what they are measuring? A new report [pdf] from... READ MORE
The State of Email Marketing 2019 Industry Benchmark ReportReturn Path from Validity and Demand Metric study identifies many tactics and best practices you can apply to improve your email marketing results.December 10, 2019
[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing to equip marketers with data and best practices. This study identifies many tactics and best practices you can apply to improve your... READ MORE
Gender Inequality Continues in YouTube AdsFemale characters get 44% of screen time and 40% of speaking time in YouTube ads.
In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or... READ MORE
Top of Search Accounts for Nearly Half of Amazon Sponsored Product SalesAd spend on Amazon Sponsored Products in the US grew by 30% year-over-year in Q3.
It’s safe to say that despite the amount of choice on Amazon, consumers aren’t ready to scroll through too many pages to find a product they want to purchase, as two pages are the maximum number of pages for one-third of Amazon shoppers. Recent research... READ MORE
Are CMOs Aligned with the C-Suite on Strategic Priorities?CMOs and the C-suite differ to some extent on what marketing's strategic priorities should be.December 9, 2019
A large majority (86%) of CMOs believe that marketing is now more influential in their organization’s strategic priorities than it was five years ago, a view not shared by quite many non-CMO marketers (68%). This disconnect extends beyond marketing’s... READ MORE
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020Also of note: 20% expect to decrease their spending on Facebook, and more will cut back than increase their investments on Snapchat.
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like Instagram, YouTube and Google, which have a proven... READ MOREFeel Like You're Always Playing Catchup?
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