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Podcasts Are Now A Top Source of Thought Leadership Content in the US

One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.

Become a smarter marketer.

Netflix Sees Challengers to Status as Home of Viewers’ Favorite Content

Live TV has rebounded, and the other big streaming services have also seen an uptick.

There Are the Top 10 Spending Industries on Ads in the US

The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.

How Did PR Pros Measure Their Efforts This Year?

PR pros used an average of almost 6 metrics to measure their efforts this year.

[New Report] US Media Audience Demographics: 9th Annual Edition

Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.

Holiday 2022 Data Hub: Cyber Week Recap

Cyber Monday e-commerce revenues rose to a new record.

Slow Crawl Towards CMO Leadership Diversity Continues

Women and racial/ethnic groups are more likely to occupy lower-level roles.

How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?

There seems to be room to implement more granular marketing strategies related to inflation.

Cost is a Critical Factor in the Video Streaming Market

Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.

Who’s Feeling the Pinch from High Inflation?

Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.

Of All Their Worries, CMOs and Brand Managers Are Most Concerned with ROI

Virtually all say that ROI/ROMI is something that keeps them up at night.

4 in 10 Adults Say They’re Likely to Buy a Product Recommended to Them Online

Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.

Half of Consumers Say They’ve Seen Benefits from Sharing Data with Brands

Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.

US Video Game Spending Dropped Again in Q3

Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.

2 in 3 Marketers Around the World Say They Have A Fully Defined AI Strategy

There’s been an increase this year in the percentage of marketers using AI to bridge online and offline experiences.

Economic Conditions Raise the Heat on Marketers

Almost 8 in 10 have changed their marketing strategies and upcoming campaigns due to rising prices and cost-of-living increases.

More Consumers Expect CEOs to Take A Stand on Issues. Which Ones are Most Important?

People want CEOs to take care of their employees and prioritize them over shareholders.

Marketers Continue to Up the Number of Data Sources They Use

Among the customer data sources used, transactional data and known digital identities are most commonplace.

World Cup 2022: A Few Stats to Know

Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.

Here Are Some Reasons Why Marketers’ Data Projects Stall

There are issues that arise in each stage of the typical data science workflow.

The Typical Household Has Added Another Video Streaming Subscription over the Past Year

The average US household subscribed to more than 5 video streaming services during Q3.

The Public Continues to Lack Trust in Mass Media

More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.

B2C Marketers Show Appetite for AI-Driven Predictive Capabilities

The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.

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