Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
Large CPG Players Hold Strong in Inflationary Environment
US CPG sales grew by 8.4% last year.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Where Does Marketing Fall in CFOs’ Budget Plans?
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Gen Z Turns to TikTok More Than Other Social Platforms for News
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US Marketers Are Feeling Confident About Their MarTech Use
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
Are Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data Leaders Outline Their Priorities This Year
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
Podcast and Online Audio Engagement Continue to Grow Among Middle-Aged Americans
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
People Want Brands to Listen to Them. How?
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Influencer Marketing Cost-per-Engagement Benchmarks
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.
Consumers’ CX Expectations Continue to Rise
About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.
Social Media Usage Trends: Discord on the Upswing
Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
B2B Decision-Makers Value Research and Data in Thought Leadership Content
6 in 10 decision-makers feel that an organization’s thought leadership can be more effective than traditional product-oriented marketing for demonstrating value.
How Do Americans Feel About AI-Based Text Generation?
American adults – including young people – foresee a net negative impact on society from AI-based text generation.
How Advanced Are Marketers in Their CX Personalization?
Just 9% are personalizing CX based on intent/prediction.
People Generally Prefer Watching Movies At Home Than in the Theater
Still, almost 8 in 10 agree that some genres are better experienced in the theater – namely, Action-Adventure.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there’s less emphasis on nurturing leads to avoid missing opportunities.