PR pros used an average of almost 6 metrics to measure their efforts this year.
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Cyber Monday e-commerce revenues rose to a new record.
Women and racial/ethnic groups are more likely to occupy lower-level roles.
There seems to be room to implement more granular marketing strategies related to inflation.
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Virtually all say that ROI/ROMI is something that keeps them up at night.
Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.
There’s been an increase this year in the percentage of marketers using AI to bridge online and offline experiences.
Almost 8 in 10 have changed their marketing strategies and upcoming campaigns due to rising prices and cost-of-living increases.
People want CEOs to take care of their employees and prioritize them over shareholders.
Educational content and employee updates are considered the most engaging and shareable forms of employee advocacy.
Among the customer data sources used, transactional data and known digital identities are most commonplace.
Microsoft had the fastest growth rate of the top 100 and moved past Amazon for the second spot.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
There are issues that arise in each stage of the typical data science workflow.
The average US household subscribed to more than 5 video streaming services during Q3.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.