What’s the Most Common Online Action Taken After Seeing An Ad?
People most commonly use a search engine to look up information.
Advertisers Are Using Retail Media Networks for More Than Lower-Funnel Objectives
Also: Amazon isn’t the only game in town.
Who’s Making the Decisions About Earned Media Spending?
3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years.
Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.
Almost Half of Marketers Are Overwhelmed by Their Technology
Some 44% say they have martech platforms that have largely gone unused during the pandemic.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Facebook Forecast to Suffer First Ever Drop in US Users This Year
The decline will be due to youth, as under 25s stay away from the platform.
Out-of-Home Advertising Continues Strong Rebound in Q1
Spending was up by 40.5% year-over-year to $1.8 billion.
3 Points About Influencers on Instagram, TikTok and YouTube
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
Here Are B2B Marketing and Sales Teams’ Top Complaints About Each Other
Sales professionals think marketing teams are targeting the wrong leads.
Do Consumers Engage with Brand Incentives on Social Media?
The most common action taken is to simply follow the brand.
Marketers Are Finding it Hard to Create A Single Source of Truth for Attribution
Marketers consider the most critical feature of a marketing attribution platform to be easy setup and integration.
Consumers Report About 6 “Must-Have” Entertainment Sources
When people are looking to do something “mindless,” they turn first to social media.
A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic
Improving customer satisfaction is the most-cited high priority for CX leaders.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
The World’s 10 Most-Purchased FMCG Brands Last Year Were…
The average household buys 55 different FMCG brands a year.
Father’s Day Spending Expected to Almost Match Last Year’s Record Total
25-34-year-olds are expected to spend the most, at almost $250 per person.
What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?
Misalignment between teams and poor communication bring down customer experience efforts.
8 Points About the Burgeoning Podcast Advertising Market
Numerous changes are occurring in the podcast ad industry as it grows and matures.
B2B Exhibition Industry Recovery Continues in Q1 as 9 in 10 In-Person Events Go Ahead as Planned
Only half of cancelled events were replaced by virtual events.