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What Are the Ingredients of a Successful Product Launch?

What Are the Ingredients of a Successful Product Launch?Launch leaders are more than twice as likely to fully understand their target audience, among other factors.

Last year, the number of product launches increased by an average of 27% per company, with some sectors like food and beverage experiencing even greater growth. Because of this influx of new products and launches, 4 in 5 respondents (81%) to a survey by Bain... READ MORE
African Americans Seem Receptive to Ads – But Few Target Them

African Americans Seem Receptive to Ads – But Few Target ThemAfrican-Americans show an above-average likelihood to see advertising as a means of obtaining useful product information.

African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their population share, per a recent report [download page] by Nielsen. Per... READ MORE
Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Shoppers Are Preparing Their Online Grocery Orders in A Variety of WaysAbout one-third of US consumers buy groceries online, according to a recent report.

Grocery shopping online is catching on in the US, with estimates showing that sales in this sector grew by more than one-third (35%) year-over-year in 2018, to $24 billion. Even so, online grocery shopping has plenty of room for more growth, as a report... READ MORE
Top 15 B2B Marketing Charts of H1 2019

Top 15 B2B Marketing Charts of H1 2019Our most popular - and insightful - B2B charts from the first half of this year.October 9, 2019

Want to get up to speed on the latest trends in B2B marketing? Check out the most popular charts with our B2B audience during the first half of this year, with valuable data covering a range of topics including content marketing, demand generation,... READ MORE
2019 Tech Update: Mobile and Social Media Usage, by Generation

2019 Tech Update: Mobile and Social Media Usage, by GenerationTechnology adoption among older generations - particular Silents - is rising.

Millennials and Gen Xers continue to have the broadest access to smartphones and the heaviest use of social media versus other generations. However, the adoption of smartphones and social media for the oldest Americans, the Silent generation, has taken off,... READ MORE
More Advertisers Are Discussing and Using Podcast Advertising

More Advertisers Are Discussing and Using Podcast AdvertisingThree-quarters of advertisers say they have discussed potential investment in podcast advertising. October 8, 2019

Podcast advertising in the US is expected to grow considerably in the next 4 years, with its market size doubling between 2019 and 2023 to reach $1.4 billion. This forecast appears to be on-trend, as both the percentage of advertisers discussing the... READ MORE
Consumers: Only One-Quarter of Brand Emails Are Interesting Enough to Open

Consumers: Only One-Quarter of Brand Emails Are Interesting Enough to OpenFrequency of emails remains the biggest annoyance for US email users. October 7, 2019

Although marketers have put social media above email when it comes to perceived effectiveness for the past couple of years, it’s safe to say that email is not dead. In a survey of more than 1,000 US adult knowledge workers by Adobe, respondents estimated... READ MORE
Here Are the Most “Relevant” Brands in the US in 2019

Here Are the Most “Relevant” Brands in the US in 2019Apple retains the top spot for the 5th year in a row.

While the brand at the top of the list of most relevant brands in the US remains steady for another year, the rest of the top 5 has undergone a bit of a shuffle in 2019. So finds Prophet’s Brand Relevance Index [download page], which measures brands across 4... READ MORE
Consumers Say Sponsorships Are Becoming More Influential in Purchase Decisions

Consumers Say Sponsorships Are Becoming More Influential in Purchase DecisionsMore consumers say they are influenced than not by sponsorships - and many find them meaningful, too.October 4, 2019

While a majority of consumers feel that sponsorship of things like sports teams or sporting events is considered advertising, this does not necessarily mean that sponsorship is seen in the same negative light as other advertising. In fact, there’s... READ MORE
Chatbots Continue to Trail Online Chat in Consumer Preference

Chatbots Continue to Trail Online Chat in Consumer Preference24-hour service is one chatbot benefit that outshines online chat.

The majority of customers are still communicating with organizations primarily through the use of email and telephone. But some are warming up to the idea of using online chat, with one-third saying they have used this communication channel in the past 12... READ MORE
Media Agencies Make Progress Towards Transparency

Media Agencies Make Progress Towards TransparencyGiven recent issues many advertisers have updated their contracts with their media agencies.October 3, 2019

A 2016 study by ANA concluded that “numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem.” Obviously, this is not a situation that fosters trust.... READ MORE
US Median Household Income Update: Who Gets What?

US Median Household Income Update: Who Gets What?Median household income has increased by 13% since 1988, but has grown much faster for the top than bottom percentiles.

The real median household income in the US was $63,179 last year, representing a (statistically insignificant) 0.9% rise year-over-year from 2017. The figure comes from a new report released by the US Census Bureau, based on official national findings from... READ MORE
About Half of Google Searches Now Result in No Clicks

About Half of Google Searches Now Result in No ClicksMobile appears to be driving a decline in searches with organic clicks. October 1, 2019

Zero-click searches are expected to be one of the top trends that will have a significant impact on SEO in the next few years. And, first the first time, in June 2019, zero-click searches breached the 50% mark in their share of Google searches, per data from... READ MORE
These Metro Areas Have the Highest Concentrations of Young Millennials

These Metro Areas Have the Highest Concentrations of Young MillennialsAlso: a look at the areas with the highest and lowest median ages.September 30, 2019

Young millennials (18-24-year-olds) make up just less than one-tenth (9.4%) of the US population, per US Census Bureau 2017 estimates. But certain metropolitan areas are home to a much larger proportion of 18-24-year-olds than others. If you’re a... READ MORE
What Roles Are CMOs Taking When They Change Companies?

What Roles Are CMOs Taking When They Change Companies?Close to half of CMOs took up their next role at a new company.

When talking to one another, some 3 in 10 (31%) of CMOs say that one of the topics they discuss is advancing in their careers beyond a marketing role. That being said, if a CMO is hoping to move into a broader role such as General Manager or CEO, they have... READ MORE
Almost Half of Newly Appointed CMOs Are Women

Almost Half of Newly Appointed CMOs Are WomenThe rate recorded in H1 2019 is the highest since Russell Reynolds began analyzing CMO appointments by gender.September 27, 2019

It wasn’t long ago that women only made up about one-third (34%) of newly appointed CMOs. But in just four years, that percentage has increased considerably, with new figures from Russell Reynolds Associates revealing that 48% of newly appointed CMOs in H1... READ MORE
Cord-Cutting Shows No Sign of Slowing Down

Cord-Cutting Shows No Sign of Slowing DownIn the past year, pay-TV providers have shed almost 5 times more subscribers than in the year earlier.

Pay-TV subscribers are continuing to cut or, at the very least, shave the cord at a relatively steady rate. A recent survey [subscription required] by TDG of adult broadband users that subscribe to MVPD services found that some 13% of respondents say they... READ MORE
US Retail E-Commerce Growth Continues in Q2 2019

US Retail E-Commerce Growth Continues in Q2 2019E-commerce sales in the US reached more than $146 billion in Q2 2019.

E-commerce sales growth in the US shows little signs of leveling off as, once again in Q2 2019, online sales have increased by double-digits. Retail e-commerce sales in the US reached an estimated $146.20 billion in Q2 2019, accounting for 10.7% of total... READ MORE
What B2B Marketers Are Saying About Their Lead Nurturing Campaigns

What B2B Marketers Are Saying About Their Lead Nurturing CampaignsSix in 10 B2B marketers say their lead nurturing initiatives are below par.September 25, 2019

Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing initiatives either need improvement (45%) or are poor or inadequate... READ MORE
What Drives Viewers to Choose Their Default Source for Watching TV?

What Drives Viewers to Choose Their Default Source for Watching TV?Live TV remains the top default source for watching TV, but continues to lose influence.

The days of consumers turning to one source to access their favorite shows are gone, as now the average US consumer watches shows and movies through more than four different sources. But which sources are people turning to first and what compels them to do... READ MORE
US Consumers Don’t Trust Advertisers to Use Facial Recognition Responsibly

US Consumers Don’t Trust Advertisers to Use Facial Recognition ResponsiblyOnly 2% of US adults have a great deal of trust in advertisers to use facial recognition responsibly. September 24, 2019

The vast majority (86%) of US adults are aware of the existence of facial recognition technology, per a new report from the Pew Research Center. The study also found that about three-quarters (74%) of adults believe that facial recognition is at least... READ MORE
Strategists Say Their Influence With Clients is Growing

Strategists Say Their Influence With Clients is GrowingMore than half likewise say they have more influence within their agencies than they did a year ago.

Competition from consultancies has strategists looking outside their roles at agencies, with almost two-thirds (63%) saying they do not expect their next role to be with an agency, per The Future of Strategy 2019 [download page] from WARC. That being said,... READ MORE
What Might Be the Biggest SEO Trends Over the Next 3 Years?

What Might Be the Biggest SEO Trends Over the Next 3 Years?SEO pros believe overall page content is the most heavily weighted ranking factor. September 23, 2019

Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That’s according to a recent survey from SparkToro, which also found that only 7.4% of SEO pros feel that Google’s... READ MORE
2019’s Top Brands Ranked by Customer Loyalty

2019’s Top Brands Ranked by Customer LoyaltyAmazon holds its top spot for the third year in a row.

Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty to 921 brands across 110 categories. Rounding out... READ MORE
Streaming Keeps Music Consumption High in H1 2019

Streaming Keeps Music Consumption High in H1 2019On-demand music streams topped 500 billion during the first half of this year.

The number of on-demand music streams grew by 31.6% year-over-year during the first half of 2019, according to Nielsen’s latest look at the industry [download page]. For the first time, music video streams (+39.6%) have grown at a faster rate than music... READ MORE
TV Universe Adds 700K Homes for the Upcoming 2019-2020 Season

TV Universe Adds 700K Homes for the Upcoming 2019-2020 SeasonThe number of Americans in TV-viewing homes is up 0.8% in 2019.

After only increasing by 300,000 in 2018, the number of TV homes in the US has grown by 700,000 this year, reaching 120.6 million for the upcoming 2019-2020 season, according to Nielsen’s latest TV Universe estimates. An estimated 307.3 million Americans... READ MORE
Four Points About Direct Mail’s Usage and Effectiveness

Four Points About Direct Mail’s Usage and EffectivenessTwo-thirds of direct mail marketers have at least a moderate level of martech integration with the channel.September 18, 2019

Although many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns,... READ MORE
Instagram Benchmarks: Use of Video Increasing

Instagram Benchmarks: Use of Video IncreasingVideo posts garner 49% more interactions than images on Instagram, according to a new analysis.

Videos used in Instagram Stories have been found to have higher engagement rates than photos – which could be why Instagram business pages tend to be transitioning more to video posts, per a study from Quintly. As part of its report, Quintly analyzed... READ MORE
Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech

Given the Opportunity, Marketers Would Invest More in Data, Analytics and TechTwice as many marketers would invest first in data and tech than in digital if provided with extra budget. September 17, 2019

Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing... READ MORE
Desktop Display Ad Viewability Improves Again in H1 2019

Desktop Display Ad Viewability Improves Again in H1 2019Desktop video viewability also improved from H2 2018.

Desktop display ad viewability rates have improved globally in the first half of 2019 with a viewability rate of 69.2%, an increase of 12.3% year-over-year from H1 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The... READ MORE
Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About Budgets

Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About BudgetsMarketing budgets currently account for 12% of total company budgets. September 16, 2019

CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and B2C services sectors forecasting the largest increases. Along... READ MORE
Consumers More Likely to Believe Brands Benefit From Data Than They Do

Consumers More Likely to Believe Brands Benefit From Data Than They DoFewer than half (44%) of US adults agree that data collection and usage benefits consumers.

Six in 10 US adults say they are at least somewhat concerned about data privacy, with younger generations being less concerned about their data privacy than older adults. And, while a majority of the more than 1,000 US smartphone users aged 18-65 years... READ MORE
Positive Perception of the Advertising and PR Industry Hits 7-Year Low

Positive Perception of the Advertising and PR Industry Hits 7-Year LowSlightly more people have a negative than positive perception of the advertising and public relations industry.September 13, 2019

Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower, it has. Indeed, according to the latest Gallup survey on industry perception, the advertising and public relations industry’s positive... READ MORE
These Are the Top Product Categories by Cinema Share of Ad Spend in the US

These Are the Top Product Categories by Cinema Share of Ad Spend in the USCinema accounts for less than 1% of US media budgets on average.September 12, 2019

The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose... READ MORE
Premium Products Gaining Share in Private Label Market

Premium Products Gaining Share in Private Label MarketThe top 2 tiers of products (by price) now account for almost one-fifth of private label dollar sales.

In a time when more US consumers across all income levels are turning to private labels in an effort to save money, there has also been a rise in premium private label sales. The growing interest in premium private label products, according to new data from... READ MORE
How Are Marketers Improving Lead Gen Quality?

How Are Marketers Improving Lead Gen Quality?Improving content and content engagement is both a top strategy and a top challenge in generating quality leads.September 11, 2019

Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is this being done? For 3 in 5 marketing influencers surveyed for a... READ MORE
Audience Targeting Proves A Crucial Search Marketing Trend

Audience Targeting Proves A Crucial Search Marketing TrendMarketers are putting more emphasis on visual than voice search.

Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in 2018, what technologies will be will be informing search... READ MORE
US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade

US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A DecadeThe OOH ad industry is now up by 7% for the first half of the year.September 10, 2019

Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the... READ MORE

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