The Public’s Perception of the Advertising and PR Industry Has Plummeted to a New Low
More people have a negative view of the industry than at any point in the past 20+ years.
Financial Constraints Are Blunting Consumers’ Sustainability Efforts
Almost half agree that they’re finding it harder to act sustainably recently due to social or financial constraints.
What Do Consumer Want from Promotional Products?
Promotional product sales grew by almost 13% year-over-year in 2021.
How Much Do Consumers Want Sustainability in Fashion?
Consumers want to support sustainability in the fashion industry, but not always with their wallets.
Which Content When? B2B Demand Gen Marketers Rate Effectiveness by Funnel Stage
More than 7 in 10 demand gen marketers believe that prospects will consume more content in their buyer journey in the future.
What Do Marketing and IT Teams Believe Are the Biggest Barriers to Personalization at Scale?
Only around 1 in 3 marketers and IT professionals say that customer data is used throughout the entire enterprise.
Forecast: More Households Will Not Pay for Traditional TV Next Year Than Will (With A Caveat)
This forecast excludes vMVPDs. Including them leaves pay-TV subscribers ahead of non-subscribers for at least the next few years.
6 in 10 SMBs Are Using Social Media Marketing to Increase Customer Engagement and Traffic
1 in 3 SMBs have enabled social commerce for their businesses.
3 in 4 B2B Demand Gen Marketers Agree: Younger Buyers to Increasingly Avoid Sales Calls
Majorities also agree that prospects will consume more content in their buyer journey and that they’ll need to adapt their lead scoring as a result.
WOM: Recommendations from Family & Friends Still Hold Great Sway
About 7 in 10 adults say they’ve bought products or services based on recommendations from family.
B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises
Companies that met or exceeded their KPIs are more likely to have lead qualifying teams than those that failed to meet KPIs.
Paid Music Subscriptions Continue Steady Ascent in H1 2022
Meanwhile, vinyl sales continue to make gains.
Social Media Update: Usage of Major Platforms on the Upswing
Almost half report using Instagram, and 3 in 10 use TikTok.
Almost Half of Grandparents Play Video Games At Least Once A Month
Grandparents ages 50+ are more likely than non-grandparents of that age to play video games each month.
These Are Gen Z’s Favorite Brands in 2022
Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
Half of American Adults Get News from Social Media; 1 in 10 Regularly on TikTok
Also, 1 in 4 regularly get news on YouTube.
Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM
Slightly more than half say that ABM has generated more revenue than other marketing efforts.
How Professional Services Buyers Look for Work-Related Information
The use of social media to search for work-related topics has plunged.
Which Types of Interactive Content Are Working for Marketers?
Interactive emails are perceived to be effective and relatively easy to execute.
Latinos’ TV Time Swings to Streaming
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
Most B2B Marketers Say Their MarTech Stack is Too Complex
About 1 in 5 describe it as “more complex than a black hole.”
US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
Some Consumers Are Cutting Back on Subscriptions
Streaming service subscriptions are at risk.
9 in 10 Say Investing in Data Quality Has Impacted Business Growth
9 in 10 business leaders also report that improving data quality has had a positive impact on the customer experience.
Marketing Analytics Usage, Budgets Reaching New Highs
Analytics’ contribution to company performance is also at an all-time high.