The Public’s Trust in Advertising Practitioners Improves, Remains Low
Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”
What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?
Most agree they have access to all the data they need, but they’re not fully confident in their access.
CDP Users Look to Improve Efficiency and Return on Marketing Spend
Data security and privacy/compliance are important criteria when selecting a CDP.
Few B2C Marketers Have A Data Clean Room
Just 1 in 5 marketing leaders report having a data clean room, though more are planning to have one.
Which Digital Platforms Are Marketers Prioritizing for Investment This Year?
2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.
Media Agencies Expect Increase in YouTube Investments This Year
Agencies – especially Big 6 agencies – are more likely to see YouTube as a CTV platform than a social media one.
Which Social Media Platforms Are the 50+ Age Group Using?
Facebook is still the most commonly used, while Instagram adoption is growing.
US Consumer Technology Sales to Dip This Year
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
Where is Technology Proving Most Valuable in Account-Based Marketing?
Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.
![Holiday 2022 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/12/NRF-Holiday-Retail-Sales-2002-2022-Jan2023-300x167.png)
Holiday 2022 Data Hub [Updated]: Results Recap
Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
Here’s How Marketers Are Planning to Use AI to Improve CX
Marketing leaders are looking to AI to predict customer behavior and needs.
These Are the Most Popular Podcast Genres Among Women
Most young female podcast listeners first tuned in as a result of seeing podcasts on social media.
US OOH Advertising Recovery Continues
Apple was the top-spending brand on out-of-home ads in Q3 2022.
Home Broadband Penetration Rises to Almost 9 in 10 US Households
The growth in penetration in 2022 was the fastest going back at least a decade.
Changing Customer Journeys Are Impacting CX Strategies
Marketing leaders are far from reaching maturity in CX coordination across departments.
Marketers Want Their Tech Stacks to Help Improve CX. How Well Are They Doing?
Only 1 in 8 strongly agree that their stack facilitates their ability to improve the customer experience.
How Often Do People Use TikTok?
About one-third of 30-44-year-olds report using the app daily.
More TV Viewers Are Watching Free Streaming Services with Ads
Ad avoidance doesn’t seem to be a big theme among streaming service viewers.
What Challenges Are Brands Facing When Reaching Target Audiences?
Some brands are changing their target audiences in response to the current environment.
Fee-Based Compensation Remains Dominant in Agency Agreements
Very few are using traditional commissions as a compensation method.
Where Will Netflix Ad Budgets Come From?
Big 6 agency respondents are as likely to say traditional TV as other CTV platforms.
Most Consumers Think Companies Take Brand Safety Issues into Account When Making Advertising Decisions
This could have implications for Twitter, with many advertisers concerned about reduced content moderation.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
In Which Areas Are B2B Marketers Most Proficient with ABM?
ABM teams appear to need some help with their proficiency in data analytics for ABM.
More Americans Say They’re Engaging with Brands on Social Platforms
Not surprisingly, TikTok is the platform that has witnessed the fastest growth in consumers’ brand engagement.