2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Only 1 in 5 B2B Exhibitions Were Canceled in Q3
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.
Electric Vehicle Technology Suffering from Lack of Understanding Among Auto Intenders
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Brands Are Posting More Instagram Stories, but Their Reach Remains Lower Than Feed Posts
Instagram feed posts reach about twice as many users as Stories.
Consumer Trend: Gen Z Seeks More Authenticity in Social Media
Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Half of E-Commerce Searches Are Informational in Nature
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Streaming Services Get Followers on Facebook, but Engagement on Instagram
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Half of US Internet Users Report Smart Speaker Ownership
Some 40% of internet users own an Amazon Smart Speaker.
PR Pros to Turn More to Social Engagement to Measure Efforts
Some 6 in 10 communications professionals plan to measure success by social media shares and mentions.
![[New Report] US Media Audience Demographics: 8th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2021/12/Media-Demos-Report-2021-Entry.png)
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
What Are Advertisers’ Top Programmatic Priorities in the Coming Year?
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Half of Adult Gamers Subscribe to a Gaming Service
Avid gamers are more likely than average to use subscription gaming services.