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Smartphone Penetration’s Increasing Fastest Among Older Americans

Smartphone Penetration’s Increasing Fastest Among Older AmericansOlder Americans are the most frequent users of their smart watches.

More than 8 in 10 US adults (82%) own or have ready access to a smartphone this year, up from 70% a couple of years ago, reports Deloitte in the US edition of its Mobile Consumer Survey [pdf]. While penetration is broadest – at 90% or higher –... READ MORE
Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017Stay on top of the latest trends with our top charts of the month.November 21, 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens’ favorite social platforms, changing media behaviors, top brands, and B2B’s shifting priorities. Head on over here to grab... READ MORE
Tech Brands Dominate List of America’s Most Valuable

Tech Brands Dominate List of America’s Most ValuableThe top 5 - all tech brands - account for one-third of the top 100's total brand value.

It’s a tech party at the top of the list of America’s most valuable brands [pdf], as calculated by BrandZ and WPP. Each of the 5 most valuable brands in the US is a tech brand, led by Google (brand value exceeding $286 billion) and Apple (almost... READ MORE
Consumers Favor Personalized Support Over Tailored Ads, Purchase Journeys

Consumers Favor Personalized Support Over Tailored Ads, Purchase JourneysPersonalization could improve staff interactions, which are important in building customer satisfaction.

Marketers tout personalization for its effect on conversion rates and email engagement, among others. But how do people feel about personalized experiences? As it turns out, when it comes to retail they greatly favor personalized support over personalized... READ MORE
Watching TV’s Still A Social Experience For Almost Everyone

Watching TV’s Still A Social Experience For Almost EveryoneIt's not just linear TV. People are watching content from OTT platforms together.

As the media landscape continues to fragment and people watch video across more devices, there’s a tendency to think of TV viewing as having lost its standing as a campfire experience. But a new study from the IAB [pdf] calls that into question,... READ MORE
3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
F500 B2C Marketers Report Increased Use of Messaging Apps, Chatbots

F500 B2C Marketers Report Increased Use of Messaging Apps, ChatbotsThere remains some skepticism about these platforms' potential, though.

Roughly 4 in 5 brand marketers at Fortune 500 companies in B2C industries agree that marketers must expand their definition of customer communications to include 2-way dialogue between brands and consumers, per a LiveWorld study [pdf]. The survey’s... READ MORE
Which Sports Do America’s Youngest Adults Enjoy?

Which Sports Do America’s Youngest Adults Enjoy?There seems to be an opportunity for brands to influence Gen Z by sponsoring basketball and soccer stars.November 16, 2017

Adult members of Generation Z – ages 18-20 – are avid runners and swimmers like their older Millennial counterparts, reports Nielsen in a recent data release. In fact, these activities are enjoyed by almost half (46%) of Gen Z respondents to the... READ MORE
Banks Near Parity With Credit Unions in Customer Satisfaction

Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
The Majority of People’s Favorite TV Shows Are Now Found Online

The Majority of People’s Favorite TV Shows Are Now Found OnlineInvestments in original content are paying off for streaming services.November 15, 2017

Furious spending on original programming – coupled with large libraries of licensed content – seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact, these are now becoming the viewing... READ MORE
Email Marketing Performance in 2017

Email Marketing Performance in 2017Return Path, in partnership with Ascend2, fielded a survey of B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email. November 14, 2017

[Sponsored by Return Path] Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a... READ MORE
Bing Advertising Benchmarks, by Industry

Bing Advertising Benchmarks, by IndustryWordStream's analysis reveals average click-through, CPC, CPA and conversion rates, by industry.

Bing wants you to know that it’s “bigger than you think” – to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average,... READ MORE
On-Page Content Continues to be Considered the Most Effective SEO Tactic

On-Page Content Continues to be Considered the Most Effective SEO TacticLink-building is still considered valuable, but difficult to execute.

SEO strategies are primarily concerned with increasing website traffic and improving search rankings, per results from an Ascend2 study [download page]. And in line with numerous reports on search ranking factors, marketers believe that content is the most... READ MORE
How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
Youth Expect to Use Email More in the Future

Youth Expect to Use Email More in the FutureGen Z respondents are as likely to sign up to a company's newsletter as they are to download its app.

Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now, per survey results [download page] from SendGrid and Egg Strategy. In fact, almost half (48%) of Gen Z respondents... READ MORE
Shoppers’ Biggest Concern With AI? Their Personal Info

Shoppers’ Biggest Concern With AI? Their Personal InfoMost youth would share their past purchase history for AI-powered recommendations, but far fewer would share other information.

Consumers in the US are far more likely to describe artificial intelligence (AI) in positive than negative terms, according to a study from The Integer Group [download page]. And those who describe it in positive terms have an outlook that’s generally... READ MORE
We Listen to Music For More Than 4 1/2 Hours A Day, Nielsen Says

We Listen to Music For More Than 4 1/2 Hours A Day, Nielsen SaysThe increased use of various devices is said to be fueling growth in music consumption.

Americans are spending on average more than 4.5 hours a day (32.1 hours per week) listening to music, says Nielsen in releasing new data on music consumption. That marks a substantial rise from less than 4 hours a day last year, per the report, which... READ MORE
4 Data Points About Mobile App User Acquisition & Spending

4 Data Points About Mobile App User Acquisition & SpendingUS iPhone users are expected to spend $63 per device this year on premium apps and in-app purchases. How much will it cost to acquire a user?November 10, 2017

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with... READ MORE
The Fortune 500 Increasingly Embraces YouTube & Instagram

The Fortune 500 Increasingly Embraces YouTube & InstagramLinkedIn remains the most popular social platform for the Fortune 500. One in 10 uses Snapchat.

The majority (53%) of Fortune 500 companies are now actively using Instagram, marking the 5th consecutive year of increases in the platform’s use by these companies, according to the latest annual analysis of Fortune 500 corporate social media usage... READ MORE
Few Americans Think That Social Platforms Care About Their Users

Few Americans Think That Social Platforms Care About Their UsersGoogle is more trusted than Facebook and Twitter.November 9, 2017

There’s a pervasive feeling of skepticism about social platforms’ positive role in the world and attitudes towards their users, per results from a recent Harvard-Harris Poll [pdf]. Just 13% of the more than 2,000 registered voters surveyed said... READ MORE
Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes First

Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes FirstAdvertisers are skeptical about social platforms' ability to deliver a brand-safe environment.

Advertising in a brand-safe environment positively impacts a number of areas ranging from audience quality to brand equity, brand lift, and ROI, according to the vast majority of digital and mobile advertisers surveyed by Trusted Media Brands and Advertiser... READ MORE
1 in 4 Americans Thinks Facebook is “Cool”

1 in 4 Americans Thinks Facebook is “Cool”A look at the public's attitudes towards Facebook and other big tech companies.November 8, 2017

Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the public’s attitudes towards the big tech... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid Employees

Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid EmployeesMedian total compensation for top marketing executives disclosed in public filings grew by 24% during the 5-year period of analysis.November 7, 2017

The CMO’s role is expanding, and leading marketers are taking on more responsibility for revenue and growth while building a more influential role in strategic decision-making. With survey results show that CMOs have strong leadership aspirations, now... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE
Agencies: Clients Not Fully Using Available Tools, Unaware of Best Techniques

Agencies: Clients Not Fully Using Available Tools, Unaware of Best TechniquesWhile agencies say their clients are using account-based marketing, they have a need for more education on the topic.

It’s not that clients are unwilling to invest in new technologies. It’s that they’re not fully utilizing the tools they have to improve and monitor ROI, according to advertising professionals surveyed by Demandbase. The inability to fully... READ MORE
Data Shows Restaurants Should Target Movers With Paid Search

Data Shows Restaurants Should Target Movers With Paid SearchMovers are almost twice as likely as average to conduct a "near me" search.

Roughly 1 in 8 Americans tend to move in any given year, according to Census Bureau data. Research has shown that movers tend to be big spenders, and are quite liberal with their brand loyalties, in the sense that they’re prone to switching service... READ MORE
Targeted Interactive Content A Key ABM Offering

Targeted Interactive Content A Key ABM OfferingWhich types of content offers and experiences being offered as part of ABM initiatives?November 3, 2017

B2B marketers are still in the early stages of rolling out their account-based marketing (ABM) strategies and continue to prioritize traditional demand generation efforts over ABM, per research from Demand Gen Report [download page]. Even so, roughly... READ MORE
B2B Paid Search Slowly Gravitates Towards Smartphones

B2B Paid Search Slowly Gravitates Towards SmartphonesCosts-per-click declined for B2B advertisers on both Google and Bing.November 2, 2017

B2B advertisers continue to see most of their Google paid search clicks coming from desktops, but the device mix is slowly shifting towards smartphones. The latest quarterly Paid Search Trends report [download page] from iProspect shows that 42% of Google... READ MORE
What Makes For A Great E-Commerce Experience?

What Makes For A Great E-Commerce Experience?The basics are key. Individualization helps too - but don't misuse customer data.November 1, 2017

When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That’s according to a new study from Cloud IQ and is backed up by other research into consumers’ perceptions of the online experience. In... READ MORE
Affluents Want Their Brand Loyalty Recognized

Affluents Want Their Brand Loyalty RecognizedA majority of affluents around the world say they're less loyal to brands than they used to be.

Affluents in the US are estimated to make $335 billion in discretionary purchases this year, per recent YouGov data, making this a lucrative audience for brands. While research has suggested that higher-income consumers are more likely to be brand-loyal,... READ MORE
Children Are Increasingly Growing Up With Mobile Devices, Not TV Screens

Children Are Increasingly Growing Up With Mobile Devices, Not TV ScreensParents report that their children ages 5-8 spend as much time with mobile devices as they do watching TV.

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years:... READ MORE
How Enterprise Organizations Are Enhancing Data-Driven Marketing

How Enterprise Organizations Are Enhancing Data-Driven MarketingPredictive analytics is a key trend these days.October 30, 2017

Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,” says Adobe in its 2017 Digital... READ MORE
Who Plans Their Purchases? Parents, Online Shoppers

Who Plans Their Purchases? Parents, Online ShoppersParents aren't only researching pricier purchases - many claim to research all of their purchases.

Targeting impulse shoppers? They’re more likely to be found in-store than online, and they’re less likely to have kids in the household, according to a study from Valassis [download page]. Based on a survey of 1,400 adults, the report indicates... READ MORE
Halloween Spending Expected to Climb to Another Peak

Halloween Spending Expected to Climb to Another PeakCelebrants expect to spend an average of $86 each, with most of that going to candy and costumes.

An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $9.1 billion, the highest amount in the NRF survey’s history, and representing a... READ MORE
B2B Marketers Shift Priorities From Generating Leads to Converting Them

B2B Marketers Shift Priorities From Generating Leads to Converting ThemOpportunities and pipeline are now the most-used metrics, but those using revenue as their primary measure of performance are more likely to expect budget increases.October 27, 2017

B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last year, when the opposite was true. That’s according to the latest annual State of Pipeline Marketing Report... READ MORE
What Areas Are Marketers Testing to Improve Conversion Rates?

What Areas Are Marketers Testing to Improve Conversion Rates?Paid search testing is becoming more popular this year.

Virtually all in-house marketers conduct tests of some kind to improve conversion rates, and they’re doing so more than ever, according to a study from Econsultancy and RedEye. Most commonly, marketers are carrying out tests on their websites, with 82%... READ MORE
The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-CentricB2B CMOs see customer experience as their top strategy influencer.October 25, 2017

B2B CMOs around the world are focusing on new buyers and new markets over new offerings when it comes to their growth strategies, a new study from SiriusDecisions has found. That an enhanced customer experience is seen to have the biggest influence on growth... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE

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