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More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TV

More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TVBeyond age groups, Black and Hispanic adults also display considerable differences in their viewing preferences.January 19, 2018

Watching digital – downloaded or streaming – video is now a more popular weekly activity for people under the ages of 45 than watching traditional TV, according to MarketingCharts’ 4th Annual US Media Audience Demographics report. The... READ MORE
Here Are Performance Benchmarks for 10 Popular Email Campaign Types

Here Are Performance Benchmarks for 10 Popular Email Campaign TypesWelcome emails aren't always... welcome. Post-Purchase campaigns fare very well, though.

Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from... READ MORE
More Than 1 in 3 Millennials Would Like to Go Viral

More Than 1 in 3 Millennials Would Like to Go ViralMen seek fame and virality more than women.January 18, 2018

Does the thought of going “viral” sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent... READ MORE
6 in 10 Adults Say They Vacationed Away From Home Last Year

6 in 10 Adults Say They Vacationed Away From Home Last YearAbout 1 in 5 vacationed outside the US.

Some 62% of American adults report having taken a vacation away from home in 2017, according to survey results from Gallup. About one-third of those, or 21% overall, said they traveled outside the US, per the report. The 62% having taken a vacation away from... READ MORE
TV, OOH Ads Said to Drive Online Search & Social Activity

TV, OOH Ads Said to Drive Online Search & Social ActivityTV ads appear to drive the most consumers to search for information online, while OOH ads seem effective in prompting social activity.January 17, 2018

Various traditional media advertising types are at least as effective -if not more so – than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of... READ MORE
What Does Personalization Mean to Consumers?

What Does Personalization Mean to Consumers?Personalization is viewed more as customized service and support than as tailored advertising.

There’s been a fair amount of debate about the degree to which consumers welcome personalization – or at the least find it appealing once informed about the data sharing necessary to enable it. So it’s instructive to see how consumers... READ MORE
Performance Benchmarks for the Most Popular Email Campaigns

Performance Benchmarks for the Most Popular Email CampaignsReturn Path highlights key email campaigns designed to keep customers engaged throughout the subscriber lifecycle.January 16, 2018

[Sponsored by Return Path] Need some inspiration for your 2018 email marketing goals? Look no further than Return Path’s 2018 Email Marketing Lookbook. In this guide, Return Path highlights certain key email campaigns designed to keep customers engaged... READ MORE
Streaming Video Popularity Jumps Among Gen Xers

Streaming Video Popularity Jumps Among Gen XersOriginal programming is an important consideration for some, but isn't the only influence.January 15, 2018

Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act, per a PwC report [pdf]. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just... READ MORE
Top ABM Priorities Are Also Top Challenges

Top ABM Priorities Are Also Top ChallengesSales and marketing alignment is a top ABM-related challenge.

Marketers’ top priorities for an account-based marketing (ABM) strategy this year also figure among their biggest challenges, according to new research from Ascend2 [download page]. The survey – fielded among a majority B2B sample – found... READ MORE
3 Facts About How We Consumed Music in 2017

3 Facts About How We Consumed Music in 2017Streaming peaks at a different time of year than digital song sales.January 12, 2018

Nielsen has released its “2017 Year-End Music Report” [download page] for the US, which contains a bevy of statistics on music consumption, live music, and chart-topping tracks and albums. Here are 3 takeaways on the US’ consumption of... READ MORE
Smart Speaker Owners Open to Discounts, Personalized Info From Brands

Smart Speaker Owners Open to Discounts, Personalized Info From Brands6 in 10 regular users of Smart Speakers will likely order something through their device in the next month.

More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and... READ MORE
Music Streaming Drops on the Weekend, With One Distinction

Music Streaming Drops on the Weekend, With One DistinctionMusic video streams peak on Saturdays.January 11, 2018

Music streaming continued to surge last year, with streaming building on its status as the leading form of music consumption, per Nielsen’s 2017 Year-End Music Report [download page]. The study reveals the days of the week in which streaming is most... READ MORE
B2B Marketers Struggle to Get Their Content in Front of the Right Audiences

B2B Marketers Struggle to Get Their Content in Front of the Right AudiencesMore than half say they're having a hard time getting their content and message in front of the right audiences.

B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report [pdf] from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting... READ MORE
US 2018 Consumer Technology Sales Forecast

US 2018 Consumer Technology Sales ForecastSmart Speaker sales surged in 2017, and these devices are poised to be the darlings of 2018.January 10, 2018

With CES in full swing, what better time to take a look at the Consumer Technology Association’s forecast for tech industry revenues this year? All told, tech’s retail revenues should hit $351 billion, per the forecast, buoyed by the inclusion of... READ MORE
Considering Transit Ads? Here’s Where You’ll Reach the Most Commuters

Considering Transit Ads? Here’s Where You’ll Reach the Most CommutersIn the top metro area, almost one-third of workers commute using public transportation on a typical day.January 9, 2018

About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday, reports the Census Bureau in a recent data release highlighting results from its 2012-2016 American Community Survey 5-year estimates.... READ MORE
Event Professionals See Sponsorship, Marketing Challenges Ahead

Event Professionals See Sponsorship, Marketing Challenges AheadEmail continues to be a promotional workhorse, while influencers are considered highly effective.

Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite [download page]. The results show that many challenges are heightened this year,... READ MORE
E-Commerce in FMCG: 3 Trends to Know

E-Commerce in FMCG: 3 Trends to KnowOne-fifth of FMCG e-commerce orders are made as part of a subscription service.January 8, 2018

Online channels are fueling almost 90% of growth in the US FMCG market, and new data from Nielsen [download page] indicates that 87% of online orders are completed via home delivery as opposed to in-store or curbside pick-up. Here are 3 takeaways from... READ MORE
These Metro Areas Have the Highest Median Household Incomes in the US

These Metro Areas Have the Highest Median Household Incomes in the USOne metropolitan statistical area has a median household income above $100k.

The US Census Bureau recently released its 2012-2016 American Community Survey 5-year estimates, and with it a bevy of interesting statistics across a variety of socio-economic characteristics. Among the data released were median household income stats for... READ MORE
Video Advertisers See TV and Digital As Complementary, Not Competing

Video Advertisers See TV and Digital As Complementary, Not CompetingThe majority of video advertisers are targeting TV viewers in their digital ads.

While linear TV and digital video are often discussed as competing platforms (most commonly when it comes to budgets), most video advertisers perceive them as complementary channels, per results from a VideoAmp study. The survey of brands and agencies... READ MORE
B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend

B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key TrendInfluencer marketing strategies are evolving around integration rather than emerging tech.January 5, 2018

Some 39% of B2C marketers engaged in influencer marketing expect their influencer budgets to increase this year versus last, compared to just 5% who plan to cut their influencer spending, according to a recent survey [download page] from Linqia. Expectations... READ MORE
The Public Still Has Very Little Trust in Advertising Practitioners

The Public Still Has Very Little Trust in Advertising PractitionersAdults are almost 3 times more likely to trust auto mechanics as they are to trust advertising practitioners.

Americans have such dim views of the honesty and ethical standards of advertising practitioners that they place them alongside the oft-disdained members of Congress. So finds the latest annual Gallup report on honesty and ethics in professions, which finds... READ MORE
Broadband Internet Penetration Pegged At 82% of US Households

Broadband Internet Penetration Pegged At 82% of US Households3 in 4 adults now access the internet using a smartphone.January 4, 2018

Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used... READ MORE
What Are Americans’ New Year’s Resolutions?

What Are Americans’ New Year’s Resolutions?Saving money and getting healthier top the list.

Each new year starts with optimism about new beginnings and improvements. So what do American adults have in mind for 2018? A survey from YouGov [pdf] indicates that people are focused on saving money and getting healthier this year. All told, roughly... READ MORE
Few B2B Marketers Report Using More Sophisticated MarTech Features

Few B2B Marketers Report Using More Sophisticated MarTech FeaturesSurprisingly few say they're using lead scoring/grading tools.January 3, 2018

B2B marketers are prioritizing data-driven marketing, but are not yet making full use of the tools available to them, according to results from a recent Dun & Bradstreet (DnB) study [download page]. Based on a survey conducted among 164 B2B marketers by... READ MORE
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
What’s the Hiring Outlook for Creatives?

What’s the Hiring Outlook for Creatives?Content marketing skills are the most in-demand for the first half of 2018.

Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative... READ MORE
5 Things to Know About Smart Speaker Owners

5 Things to Know About Smart Speaker OwnersA look at the demographic composition of Smart Speaker households, along with 4 other insights into Smart Speaker households.December 28, 2017

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What’s more, one-quarter of Smart Speaker homes... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE
Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With ShoppersDigital touchpoints - particularly apps - are quickly rising as information sources for shoppers.

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain... READ MORE
1 in 3 Marketers Are Considering Non-Traditional Agency Alternatives

1 in 3 Marketers Are Considering Non-Traditional Agency AlternativesThe rise of consultancies, in-sourcing, and transparency concerns threaten agency business in 2018. December 26, 2017

It’s been one of the more discussed trends of this year – and it looks likely to carry over into 2018: consultancies moving in on agencies’ turf. And a new report from Advertiser Perceptions, based on a survey of more than 600 US marketers,... READ MORE
Roughly Half of Premium Video Ad Views Occurred On A TV Screen in Q3

Roughly Half of Premium Video Ad Views Occurred On A TV Screen in Q3The largest share of ad views occurred on OTT devices.

One of the biggest trends in premium digital video viewing in recent years has been the growth of OTT devices, which have exceeded all other devices in ad view share. But it’s not just OTT devices: monetization of set-top box video-on-demand (STB VOD)... READ MORE
Has Teen Use of Facebook Peaked?

Has Teen Use of Facebook Peaked?One in three 12-17-year-olds thinks that Facebook is for "old people."December 22, 2017

It seems like a quaint memory: arguments over Facebook’s appeal to teens years ago. These days, discussions about Facebook instead surround measurement inaccuracies, fake news, and an apparent admission that using the platform comes with mental health... READ MORE
3 Things to Know About Smart TV Owners

3 Things to Know About Smart TV OwnersSmart TV owners have an appealing demographic profile and are early tech adopters.

Almost one-quarter (23%) of US adults have a smart TV, reveals Kantar Media in a new data release – and penetration exceeds one-third of households in some key DMAs, per Nielsen. So who are smart TV owners? Kantar Media provides some context into their... READ MORE
Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2017, and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 20, 2017

It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list is dotted with disasters, both... READ MORE
B2B Digital Ad Spending Forecast to Grow by 13% Next Year

B2B Digital Ad Spending Forecast to Grow by 13% Next YearB2B digital ad spending is shifting towards mobile devices, though not as quickly as the broader advertising market.December 19, 2017

Digital ad spending by B2B firms will grow by a forecast 13% next year to $4.6 billion after increasing by an estimated 15.6% this year, according to a new projection from eMarketer. Growth rates appear to be on a downward trend after reaching almost 20% in... READ MORE
Lack of Visibility, Fraud Roil Mobile Advertisers

Lack of Visibility, Fraud Roil Mobile AdvertisersOnly 1 in 5 have the tools and systems in place to systematically monitor and prevent mobile ad fraud.

Seven in 10 advertisers and agencies responsible for media buying for mobile advertising report spending more on mobile ad spending this year than last, according to a commissioned study [download page] conducted by Forrester Consulting on behalf of... READ MORE
[Report] US Media Audience Demographics: 4th Annual Edition

[Report] US Media Audience Demographics: 4th Annual EditionMaster your media strategy with this definitive data-driven analysis of the demographic composition of major media audiences.December 18, 2017

Marketers today are faced with a daunting task: making sense of an increasingly fragmented media landscape in an atmosphere where audience- and customer-centricity is key. MarketingCharts’ newly-released 4th annual “US Media Audience... READ MORE
B2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over Pricing

B2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over PricingPricing information is key in the consideration and decision stages, as are face-to-face meetings and customer reviews.

Pricing information is important to B2B technology buyers when considering a vendor and making a final decision, but low cost claims take a backseat to other characteristics when buyers need to sell or justify their decision to other internal stakeholders or... READ MORE
Top App Publishers Are Excited About Playable Ads in 2018

Top App Publishers Are Excited About Playable Ads in 2018Social and full-screen video ads continue to hog app install budgets, though.

Video ads continue to hog app install budgets, according to the latest App Install Marketing Survey [download page] from AdColony. In fact, video ads combine for 57% of app install spending among the largest grossing publishers, with full-screen video ads... READ MORE
People Still Say Traditional Media Ads Influence Them the Most

People Still Say Traditional Media Ads Influence Them the MostTV ads lead the way in purchase influence and trustworthiness, adults say.December 15, 2017

TV continues to be the single most influential advertising medium for US adults, details Clutch in recent survey results. Six in 10 respondents to Clutch’s survey said that TV ads influence them to make purchases, with print (45%) ads next on the list.... READ MORE
Podcast Listeners Open to Ads; Host-Read Perform Best

Podcast Listeners Open to Ads; Host-Read Perform BestOne study finds the majority of podcast ads outperforming pre-roll video ads across several brand measures.

Almost 8 in 10 podcast listeners ages 18-49 don’t mind ads or sponsors in podcasts they listen to regularly, as they know they support the podcast, per results from a Nielsen study [download page]. Roughly three-quarters also feel that that the... READ MORE
SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity Issues

SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity IssuesSome 82% of SMBs with email marketing technology in place either have a marketing automation solution or plan to adopt one.December 14, 2017

Three in 10 SMBs in the US (fewer than 1,000 employees) that have an email marketing solution in place also have marketing automation software, per results from an ActiveCampaign study [pdf]. The survey of email-using SMBs found that the bulk of those... READ MORE

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