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Consumers Want to Feel Appreciated by Brands

There has been significant growth in the share of consumers who favor messaging that treats them like a VIP.

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Consumers Say Digital Ads’ Relevance is Climbing, as Is Their Likelihood to Click on Them

56% of US adults say they are very or somewhat likely to click through on a digital ad relevant to their interests.

High-Growth Professional Services Firms Use Their Marketing Teams in a Wider Variety of Functions

High-growth firms’ marketing teams are heavily involved in implementing strategies for growth and profitability.

What Types of Content Appeal to Technical Audiences on LinkedIn?

Technical buyers show a strong appetite for research data.

Some US Consumers Are Socially Engaged but Not Changing Their Purchase Behavior

1 in 4 are engaged in social-political issues but haven’t yet acted with their purchases or investments.

B2C Marketers Say Their Media Strategies Are Far More Focused on Acquisition Than Retention

Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.

Tech Ownership, Engagement Are High Among Adults Ages 50 and Older

By 2030, the 50+ consumer is expected to spend $120.2 billion on tech.

Listeners Say They’ll Take Their Podcasts with Video

Podcasts appear to be evolving to a video-based medium as opposed to an audio-only one.

9 in 10 Media Agency Pros Recommend Clients Try New Digital Media Channels

Agencies recommend their clients spend more on retail media this year, but also see costs rising.

Who Do We See and Hear in TV & Video Ads?

Marketers’ obsession with youth is certainly prevalent in video ads.

CMOs Look to Hire Growth Marketers Amid Market Pressures

Paid media and social commerce professionals are also in demand.

The Public’s Trust in Advertising Practitioners Improves, Remains Low

Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”

What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?

Most agree they have access to all the data they need, but they’re not fully confident in their access.

CDP Users Look to Improve Efficiency and Return on Marketing Spend

Data security and privacy/compliance are important criteria when selecting a CDP.

Few B2C Marketers Have A Data Clean Room

Just 1 in 5 marketing leaders report having a data clean room, though more are planning to have one.

Which Digital Platforms Are Marketers Prioritizing for Investment This Year?

2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.

Media Agencies Expect Increase in YouTube Investments This Year

Agencies – especially Big 6 agencies – are more likely to see YouTube as a CTV platform than a social media one.

Which Social Media Platforms Are the 50+ Age Group Using?

Facebook is still the most commonly used, while Instagram adoption is growing.

US Consumer Technology Sales to Dip This Year

Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.

Where is Technology Proving Most Valuable in Account-Based Marketing?

Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.

Holiday 2022 Data Hub [Updated]: Results Recap

Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.

Here’s How Marketers Are Planning to Use AI to Improve CX

Marketing leaders are looking to AI to predict customer behavior and needs.

These Are the Most Popular Podcast Genres Among Women

Most young female podcast listeners first tuned in as a result of seeing podcasts on social media.

US OOH Advertising Recovery Continues

Apple was the top-spending brand on out-of-home ads in Q3 2022.

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