Looking at the 2021 holiday season in numbers, including forecasts and key trends.
The majority share of e-commerce checkouts start on mobile.
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Some 6 in 10 adults with internet service at home watch video online daily.
Sports fans are particularly keen to invest in cryptocurrency.
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Email is the most-used channel used for communicating with customers.
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
However, that percentage is higher among consumers in many other countries.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.