Email is the most-used channel used for communicating with customers.
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
However, that percentage is higher among consumers in many other countries.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.
Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
B2B organizations are using an average of 7 martech tools each week.
Sports-related searches topped the list both globally and in the US.
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Some 40% of internet users own an Amazon Smart Speaker.
Some 6 in 10 communications professionals plan to measure success by social media shares and mentions.
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B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Agencies are more likely than marketers to believe TV trumps digital video in importance.
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Avid gamers are more likely than average to use subscription gaming services.