More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
CMOs’ Digital Spend Skews to Paid Over Owned or Earned Media
Paid digital media accounts for about one-quarter of marketing budgets.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Roe v. Wade: Should Brands Take Action on the Recent Supreme Court Decision?
Both consumers and marketers are hesitant when it comes to companies taking a stance.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.
TikTok Increasingly Being Used to Search for, Buy Products
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
These Are the Areas Marketers Think Will Be Most Important Over the Next 2 Years
Shifting to data-driven decision-making and improving the customer experience top the list.
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US B2B MarTech Spend Set for ~15% Rise This Year
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
Instagram Brand Post Reach Rates Declining
Engagement rate by reach has also plummeted on Facebook in recent months.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Data-Driven Marketing Seen Most Useful for CX
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
More Older Adults Are Watching Video on Non-TV Devices Every Day
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.