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These Brands Are Getting the Most Love on Social Media

These Brands Are Getting the Most Love on Social MediaSocial media brands dominate share of voice among the top 100 most-loved brands.July 13, 2018

Social media, e-commerce and technology companies dominate the list of most-loved brands on social, according to a report from NetBase [download page]. The company scoured expressions of love in 361 million English-language posts of earned mentions across... READ MORE
Senior Executives Describe Their Organizations’ Decision-Making As More Intuitive Than Data-Driven

Senior Executives Describe Their Organizations’ Decision-Making As More Intuitive Than Data-DrivenOrganizations deemed to be "Measurement Leaders" are more likely to prioritize automation and machine learning for marketing activities.

Since the advent of data and analytics there’s been a strong push to make decision-making more about data than intuition. However, a new study from MIT Sloan Management Review and Think with Google finds that decisions are still being made more on the... READ MORE
These Are the Most Common Email Marketing Practices

These Are the Most Common Email Marketing PracticesThe vast majority of company marketers are using basic segmentation, but relatively few have moved on to more advanced segmentation techniques.July 12, 2018

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic... READ MORE
The State of OTT Video: Mainstream, As Streaming Devices Take Center Stage

The State of OTT Video: Mainstream, As Streaming Devices Take Center StageA comprehensive look at the growth of OTT streaming video, including popular devices for streaming and the big 4 services.July 11, 2018

OTT video viewing is a commonplace media activity in the US, growing not only in reach but in time spent, according to a comScore presentation [download page]. Some 59.5 million US homes – representing almost two-thirds (63.5%) of all homes with Wi-Fi... READ MORE
B2B Tech Marketers Focus on Revenue Influence, But Few Measure It

B2B Tech Marketers Focus on Revenue Influence, But Few Measure ItB2B tech marketers understand that revenue metrics are important to senior leadership, but only a minority are measuring their revenue influence.

Influencing revenue is a top priority for B2B tech marketers, says Spiceworks on the basis of a survey of 185 B2B marketers in technology companies across North America and Europe. Fully 57% said that influencing revenue through new account acquisition is a... READ MORE
Here’s How Candidates Evaluate Employer Brands

Here’s How Candidates Evaluate Employer BrandsEmployees are critical to communicating brand strength, whether directly or through testimonials.

More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity, according to the 2018 Reputation Management Study [pdf] from MRINetwork, conducted in... READ MORE
Marketers Identify The Top Challenges With Email

Marketers Identify The Top Challenges With EmailCompetition for attention in the inbox is the main challenge for email marketers. What tactics are they using to stand out?July 9, 2018

Virtually all marketers face some challenges with their email marketing, according to a study [download page] from Return Path and Demand Metric. The survey indicates that marketers – who use email primarily to communicate with customers and prospects... READ MORE
Half of Single Women Feel They’re Left Out of Advertising

Half of Single Women Feel They’re Left Out of AdvertisingBrands - particularly in the Travel and Financial sectors - should cater to single women's independence and confidence.

Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985. Now,... READ MORE
These Are Considered the Most “Patriotic” Brands. It May Not Matter to Youth.

These Are Considered the Most “Patriotic” Brands. It May Not Matter to Youth.Youth are far less inclined than their older counterparts to describe themselves as "extremely" or "very" patriotic.

Jeep continues to be considered the most “patriotic” brand in the US, according to the latest annual report on the topic from Brand Keys. The survey measured which of 297 brands were most resonant with consumers ages 16-65 when it came to... READ MORE
Smartphones Now Capture Two-Thirds of US Digital Media Time

Smartphones Now Capture Two-Thirds of US Digital Media TimeMobile devices - smartphones and tablets - comprise about three-quarters of digital media time, and are forecast to overtake traditional TV in daily media time next year. July 6, 2018

People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops in April, notes comScore in a recent presentation [download page] on location data. In fact, smartphone apps accounted for a majority... READ MORE
1 in 4 Marketers Report Changing Their ESP in the Past 2 Years. Why?

1 in 4 Marketers Report Changing Their ESP in the Past 2 Years. Why?Technical limitations and deliverability issues topped the reasons why marketers have changed their ESP.

Almost one-quarter (24%) of marketers report having changed their email service provider (ESP) or adding a new dedicated IP address in the past 2 years, according to a study [download page] from Return Path and Demand Metric. Was cost the main reason?... READ MORE
Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018It's hard to acquire organic users, but they certainly spend more than non-organic users.

It’s getting harder to make app economics work. So says AppsFlyer in a report [download page] produced with Facebook, which argues that declines in high-value organic users and rising paid media costs are making it more important than ever for apps to... READ MORE
Consumers Remain Wary of Advanced Retail Personalization, Though Some Attitudes Are Evolving

Consumers Remain Wary of Advanced Retail Personalization, Though Some Attitudes Are EvolvingThe vast majority of consumers find it "creepy" that facial recognition tech would recognize a customer and relay their preferences to a sales associate. But attitudes to this are changing.June 29, 2018

Personalization is all the rage these days, identified by brand marketers as their most exciting trend of the year. But certain more advanced forms of retail personalization seem a step too far for consumers despite some evolution in their attitudes,... READ MORE
Here’s Why SLAs Are Important

Here’s Why SLAs Are ImportantSalespeople operating under an SLA are much more enthusiastic about marketing's role in sourcing leads.

Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. So say sales respondents to HubSpot’s latest annual State of Inbound report, which gathered the... READ MORE
About 1 in 4 Americans Personalize Products Across Categories

About 1 in 4 Americans Personalize Products Across CategoriesPeople who have personalized a product tend to be young, highly educated, with at least $1,000 of monthly disposable income.June 28, 2018

Some 26% of American adults personalize products and/or services across industry categories, reports YouGov [download page] in a new study. The personalization economy is growing in popularity, according to the results, as the 26% reporting personalization... READ MORE
B2B Marketing Information Revenues Forecast to Slowly Grow

B2B Marketing Information Revenues Forecast to Slowly GrowBusiness marketing information revenues are expected to grow at a slower rate than financial and industry information revenues.

US B2B media revenues are expected to grow by a compound annual rate of 3.2% from 2017 through 2022, according to PwC’s Global Media & Entertainment Outlook. The business information segment of B2B media revenues is not only the largest, but also... READ MORE
Automation Gets A Boost in Email Innovation Efforts

Automation Gets A Boost in Email Innovation EffortsMarketers are also growing more confident in the benefits of applying artificial intelligence to their email efforts.June 27, 2018

When it comes to email marketing, company marketers are more interested in improving their personalization and segmentation efforts than their marketing automation activities, according to the latest Email Industry Census [download page] from Econsultancy... READ MORE
B2B Video Completion Rates Are Improving

B2B Video Completion Rates Are ImprovingB2B videos are becoming shorter in length and seeing higher engagement.June 26, 2018

Research has shown that B2B marketers are brimming with enthusiasm about video. But creating a video is different from having it viewed – and viewed long enough for the message to get across. New video benchmarks from Vidyard [download page] offer insights... READ MORE
US Online and Traditional Media Advertising Outlook, 2018-2022

US Online and Traditional Media Advertising Outlook, 2018-2022Media advertising market sizing and spending forecasts for digital, TV, magazines, radio, newspapers, out-of-home, video games, cinema, and podcasts.June 25, 2018

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2022. [Editor’s note: If you’re interested in media trends,... READ MORE
Social Media Is Youths’ Top Gateway to News Online, But Facebook Takes A Tumble

Social Media Is Youths’ Top Gateway to News Online, But Facebook Takes A TumbleFewer than one-third (31%) of 18-24-year-olds in the US said they used Facebook for news in the past week, down from almost half (45%) in 2016.

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 [pdf] from the Reuters Institute for the Study of Journalism.... READ MORE
How Are Advertisers Tackling Brand Safety Concerns?

How Are Advertisers Tackling Brand Safety Concerns?Virtually all are planning to take action to change their programmatic strategies, whether that be by putting pressure on partners or moving spend to premium publishers.

Advertisers are almost unanimous in their concern with their ads appearing in brand safe environments, and the majority (58%) are more concerned this year than last with brand safety. That’s according to Oath, which surveyed 304 US advertising... READ MORE
People Are Finding Articles Through Google More Than Facebook

People Are Finding Articles Through Google More Than FacebookGoogle accounts for a larger share of referral traffic than Facebook in 13 of 17 article categories analyzed.June 22, 2018

Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger... READ MORE
Which Tactics Are Proving Helpful in Optimizing Marketing Automation?

Which Tactics Are Proving Helpful in Optimizing Marketing Automation?Personalized/dynamic content is considered very effective - but also very challenging.

Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second, according to a new report [download page] from Ascend2. Despite the difficulties marketers are... READ MORE
Are Primetime TV Ad Loads Declining? Not According to This Data.

Are Primetime TV Ad Loads Declining? Not According to This Data.More than one-quarter of each hour of primetime TV on ABC, A&E, Viacom and Discovery is advertising.

TV ad loads are expected to shrink in the face of pressure from video platforms such as Netflix that lack ads, and there have been rumblings from various networks about decreasing their ad loads. But has that happened yet? Research from Kantar Media suggests... READ MORE
Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

Young Buyers Are Driving B2B Expectations of B2C-Like ExperiencesMore than three-quarters of Millennial/Gen Z business buyers say they expect an Amazon-like buying experience.June 20, 2018

More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report [download page]. The study indicates that the customer experience... READ MORE
Which Trends Will Most Impact Digital Advertisers This Year?

Which Trends Will Most Impact Digital Advertisers This Year?Given concerns over the increasing dominance of Google and Facebook, advertisers view the rise of Amazon in a largely positive light.

The increasing dominance of Google and Facebook is the industry trend that advertisers believe will most impact their business this year, according to Marin Software’s recently-released State of Digital Advertising Report [download page]. The study... READ MORE
Digital Magazine Audience Grows, Still Lags Print

Digital Magazine Audience Grows, Still Lags PrintDigital magazine readers now consume as many issues on average in a typical month as do print magazine readers.June 19, 2018

Some 42.4% of US adults with internet access report reading at least a single digital magazine issue in the past 30 days, according to the 2018 Mequoda Magazine Consumer Study. That represents a 15% increase from 36.8% doing so in 2015, as the gap between... READ MORE
These Are CMOs’ Most Important Media Channels

These Are CMOs’ Most Important Media ChannelsDigital channels are considered more important and more effective than traditional channels, a perception that is showing up in budget plans.June 18, 2018

CMOs aren’t relenting in their shift to digital media: 82% expect to to hike their budgets in the next year, for an overall increase of 49%, according to the recently-released Nielsen CMO Report [download page]. Not surprisingly given recent trends,... READ MORE
US Podcast Advertising Market Estimated to Have Almost Doubled in Size in 2017

US Podcast Advertising Market Estimated to Have Almost Doubled in Size in 2017Direct response ads represent the lion's share of podcast ad revenues, but are ceding some influence to brand-related formats.

The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million, according to recent estimates [pdf] from the IAB and PwC. Companies directly reporting podcast advertising revenues – which collectively represent less than 100% of... READ MORE
Which Facebook Inc. Ad Tactics Cost the Most?

Which Facebook Inc. Ad Tactics Cost the Most?Direct response campaigns such as lead gen and event responses carry easily the highest CPMs.

Facebook Inc. advertising CPMs declined, as expected, from Q4 2017 to Q1 2018, reports iProspect [download page] in a review of advertising performance from its clients. But while CPMs declined on a quarter-over-quarter basis by 30% due to lower post-holiday... READ MORE
Hispanics Spend Close to $100B Annually on CPG Products

Hispanics Spend Close to $100B Annually on CPG ProductsHispanic consumers - Spanish-speakers in particular - are avid adopters of new CPG products.

Total Hispanic consumer expenditures were expected to exceed $815 billion last year, and it seems as though a sizable chunk of that spending will have been allocated to CPG products. In a new study [pdf], IRI reveals that Hispanics spend more than $94... READ MORE
How Marketers Are Acquiring Mobile Users, And Why It’s Important

How Marketers Are Acquiring Mobile Users, And Why It’s ImportantSmartphones' share of site visits is on the rise, as is engagement relative to computers.June 15, 2018

Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries. That’s according to Adobe’s latest annual “Best of the... READ MORE
World Cup 2018 Stats

World Cup 2018 StatsData surrounding viewing propensity, sponsorships, and advertising revenues.

The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet... READ MORE
Do People Share Good and Bad Customer Experiences?

Do People Share Good and Bad Customer Experiences?Almost 1 in 5 consumers will post on Facebook about a very bad experience they've had with a company.June 14, 2018

People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience,... READ MORE
US Out-of-Home Ad Revs Climb Again in Q1 2018

US Out-of-Home Ad Revs Climb Again in Q1 2018This past quarter's rise marks 8 consecutive years of growth for out-of-home advertising.

Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents the largest hike since Q4 2016, and marks 8 consecutive... READ MORE
Are B2B Sales Reps Connecting With Buyers? 5 Insights

Are B2B Sales Reps Connecting With Buyers? 5 InsightsBuyers may be stuck in an "apathy loop" that prevents salespeople from differentiating their solutions.June 13, 2018

Sales representatives’ quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers’ shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study [download page] from CSO... READ MORE
Marketers and Consumers Agree: Social Posts Should Teach

Marketers and Consumers Agree: Social Posts Should TeachWhich social post types do consumers want to see? And which will they share?

Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social [download page]. But are marketers in alignment with consumers’ preferences when it comes to post types?... READ MORE
Triggered Emails Convert in Q1

Triggered Emails Convert in Q1Lifecycle campaigns had particularly high conversion rates during the quarter.June 12, 2018

Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018 [download page]. The report indicates that the average... READ MORE
Convenience Drives Grocery Banner Choices

Convenience Drives Grocery Banner ChoicesShoppers claim low levels of loyalty to grocery stores, and loyalty schemes don't seem to be helping.

Grocery store loyalty is weak, reports tcc global in its 2018 International Loyalty Study [pdf]. Indeed, almost 4 in 10 shoppers surveyed across 15 global territories agree that it wouldn’t matter to them if their usual store closed (as they’d... READ MORE
Big Brands Are Getting Bigger

Big Brands Are Getting BiggerThe top 100 most valuable brands' collective value grew by 21% year-over-year, matching the largest percentage increase in the study's 12-year history.

BrandZ has released its Top 100 Most Valuable Global Brands 2018 report [pdf], and perhaps more interesting than the leading brands (which are dotted with oh-so-familiar names) is the additional value that the top 100 have accrued in the past year. Indeed,... READ MORE

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