9 in 10 business leaders also report that improving data quality has had a positive impact on the customer experience.
Analytics’ contribution to company performance is also at an all-time high.
Price disagreement is the top reason behind delayed transactions.
A risk-averse culture is the biggest culprit.
There’s been sustained improvement over several quarters in terms of exhibitions going forward as planned.
Almost 4 in 10 turn on Netflix first when they want to watch something.
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
CMOs project an almost-10% increase in brand building spending in the coming year.
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
Smart TVs continue to set the pace in viewing time growth.
Paid digital media accounts for about one-quarter of marketing budgets.
There’s a new name at the top.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Both consumers and marketers are hesitant when it comes to companies taking a stance.
Apple takes over from Amazon as this year’s leader.
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Shifting to data-driven decision-making and improving the customer experience top the list.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
The trend towards online grocery shopping has not abated in the US.