Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.
Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Most Americans Recognize Familiar Songs in Ads
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Which App is More Engaging to Its Users: Instagram or TikTok?
They each lead all others in one metric.
Which Data Capabilities Are Still Out of Reach for Marketers?
Marketers are still trying to get a handle on real-time availability of insights.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year
Adults will spend more time listening to digital audio than watching subscription OTT video.
Consumers Say They’re Comfortable Sharing Some Preferences for Relevant Recommendations
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
The Biggest Challenge Implementing A New CRM Isn’t Integration
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
3 Points About the Streaming Video Landscape
As CTV viewing grows, it is drawing a diverse audience while Netflix sees more competition.