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Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast

Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast More than one-third (37%) of US adults listen to podcasts at least once a month.

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models. These are some of the findings presented by new data from YouGov exploring the finer points of... READ MORE
Social Media Remains Gen Z’s Main Access Point for News

Social Media Remains Gen Z’s Main Access Point for News 3 in 4 online news consumers access the news via a "side-door."

Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report [pdf] by the Reuters Institute for the Study of Journalism. Online... READ MORE
CEOs Encouraged to Put Customers and Employees Above Shareholders

CEOs Encouraged to Put Customers and Employees Above Shareholders The largest share of consumers and retail investors, alike, think CEOs should put employees' interests and wellbeing first.

CEOs are often thought to make decisions that will be beneficial to shareholders first and other stakeholders second. However, alongside the rise of stakeholder capitalism (exemplified by the Business Roundtable’s recent redefinition of the purpose of... READ MORE
How Do People Want Brands to Support the Racial Justice Movement?

How Do People Want Brands to Support the Racial Justice Movement? More than 4 in 10 have looked into the actions, policies and records on diversity and inclusion of the companies whose brands they buy.

Although struggles for racial justice and equality have been long-standing in the US, the current Black Lives Matter and associated demonstrations (the largest in the US’ history) have bolstered the national discussion about racial justice. What role,... READ MORE
TikTok Engagement Among Kids Surges During the Pandemic

TikTok Engagement Among Kids Surges During the Pandemic Data suggests that more kids ages 4-15 used TikTok during March and April than Instagram or Snapchat.

Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report [pdf] from Qustodio, TikTok made standout gains in overtaking... READ MORE
The State of CRM Data Management

The State of CRM Data Management Find out how high-performing companies are successfully leveraging CRM data quality and how you can do the same.

Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the... READ MORE
Pop-Ups Frustrate More Consumers Than Any Other Online Annoyance

Pop-Ups Frustrate More Consumers Than Any Other Online Annoyance In this survey, even spam email doesn't get as many complaints.

All brands want to create digital experiences that are functional and enjoyable for the consumer. However, this isn’t always fully achieved. In a recent study [slideshare] by Adobe, consumers shared the experiences that frustrate them most when engaging with... READ MORE
E-Commerce Share of CPG Category Sales Grows During COVID-19

E-Commerce Share of CPG Category Sales Grows During COVID-19 More than one-third of Pet Care sales took place online in March and April.

Although CPG e-commerce’s share of total CPG sales has been growing in recent years, historically, e-commerce has only accounted for a small fraction of total CPG sales. That said, during the COVID-19 pandemic, certain CPG categories have seen significant... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
What Will the Evolution of Sales and Marketing Alignment Look Like in the Next Year?

What Will the Evolution of Sales and Marketing Alignment Look Like in the Next Year? More than half of sales, marketing and operations executives predict their sales and marketing will merge into a RevOps team.

Much has been said about the benefits of aligning sales and marketing teams, as well as the many challenges that organizations can face when trying to achieve it. A new report [download page] from InsideView looks into what’s stopping companies from taking... READ MORE
Which Recommendation Types Do Consumers Find Most Compelling?

Which Recommendation Types Do Consumers Find Most Compelling? Consumers say they're highly likely to engage with personalized recommendations.

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization. A recent report [slideshare] from Adobe finds that consumers are... READ MORE
4 in 10 US Adults Watch Video on A Connected TV Device Every Day

4 in 10 US Adults Watch Video on A Connected TV Device Every Day Smart TVs and standalone streaming devices are equally popular in today's TV household.

The number of TV households in the US with an internet-connected TV (CTV) device continues to rise, as other research has likewise found. A full 80% of US TV households now have at least one CTV device, up from 74% in both 2018 and 2019, per data from... READ MORE
CMOs Dish on Their Customers’ Behaviors During COVID-19

CMOs Dish on Their Customers’ Behaviors During COVID-19 CMOs are noticing that customers have an increased openness to new digital offerings introduced during the pandemic.

There has been ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The CMO Survey [pdf]... READ MORE
9 in 10 Marketers See Outcome Improvements From Personalization

9 in 10 Marketers See Outcome Improvements From Personalization Some respondents claim outsized gains: around 4 in 10 report at least $6 in return per dollar spent.

Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them from their competitors. Findings from a report [slideshare] from... READ MORE
2020 State of Demand Gen Report: Take Part to Get Your Free Report

2020 State of Demand Gen Report: Take Part to Get Your Free Report How are you performing with demand gen in 2020?

Take part in Activate’s annual State of Demand Gen Report and you’ll get a complimentary, advance copy of the resulting report, packed with valuable benchmarking data. This year, Activate has partnered with MarketingCharts to explore how today’s demand... READ MORE
Digital Commerce Decision-Makers Had Plenty of Investment Plans Pre-COVID

Digital Commerce Decision-Makers Had Plenty of Investment Plans Pre-COVID Prior to COVID-19, the Internet of Things (IoT) was the top investment priority for decision-makers. But things have changed.

Digital has taken on an entirely new significance since the outbreak of COVID-19. Whatever stage companies were previously at in terms of enhancing their experiences, the pandemic has forced digital to the front and center of every organization’s strategy. A... READ MORE
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year Adjusted estimates show global ad investment shrinking by 8.1% in 2020.

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and... READ MORE
What Support Do B2B Marketers Offer Sales?

What Support Do B2B Marketers Offer Sales? When it comes to content, marketers most often provide sales with case studies and product/service collateral.

Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. But what types of content are marketers passing on to... READ MORE
What Makes For a Relevant Ad?

What Makes For a Relevant Ad? More than any other factor, ads need to be of interest to consumers.

Some 8 in 10 (81%) consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a new report [download page] from DISQO. While sentiment toward relevant ads is highly positive among respondents... READ MORE
Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain

Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain Just 1 in 8 global smartphone users trust their mobile operator with their data.

Alongside an overall increase in smartphone users’ digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despite this rise in activity, identified by a recent global... READ MORE
Father’s Day Spending Expected to Rise This Year

Father’s Day Spending Expected to Rise This Year Father's Day spending is expected to hit a new high of $17 billion this year.

Consumers’ retail spending for Father’s Day is expected to increase by about $1 billion this year, climbing from $16 billion last year to an estimated $17 billion. This is per a new forecast from the NRF, which shows spending on this special day... READ MORE
Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?

Which Marketing Responsibilities Will Be More Important in 5 Years’ Time? Sustainability is expected to become more important for marketers over the next 5 years.

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading... READ MORE
Communication Professionals Feel the Challenge of Proving ROI

Communication Professionals Feel the Challenge of Proving ROI Other challenges include a lack of executive team understanding and buy-in - and budgets have also likely been affected by the COVID-19 pandemic.

A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what’s making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned’s Job of... READ MORE
Time Spent With Mobile Messaging Apps Is on the Rise

Time Spent With Mobile Messaging Apps Is on the Rise This year, US adults are expected to spend about 24 minutes a day with mobile messaging apps.

US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Insider Intelligence (formerly Business Insider Intelligence and... READ MORE
6 Points About US Digital Ad Revenues in 2019

6 Points About US Digital Ad Revenues in 2019 Overall, internet advertising revenues grew by 15.9% year-over-year in 2019.

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising... READ MORE
What’s in B2B Marketers’ Strategic Plans This Year?

What’s in B2B Marketers’ Strategic Plans This Year? At least 3 in 4 B2B marketers intend to use content marketing, digital ads and email as part of their strategies in 2020.

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing... READ MORE
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying Audience targeting tops the list of challenges faced by marketers using programmatic advertising.

Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here... READ MORE
Most Americans Aren’t Bothered by Brands Appearing Next to Cannabis Content

Most Americans Aren’t Bothered by Brands Appearing Next to Cannabis Content However, tolerance for seeing ads near cannabis content does vary based on state legality.

Alongside the growth in popularity of cannabis consumption in the US, nearly half (45%) of consumers agree that online content referencing cannabis is a suitable space for ads, per a recent report [download page] from Integral Ad Science (IAS). Though this... READ MORE
B2B Buyers Value These Traits in Salespeople

B2B Buyers Value These Traits in Salespeople Buyers value active listening most, although sales managers focus on other skills when hiring teams.

The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page]... READ MORE
Why Do People Follow Brands On Social Media?

Why Do People Follow Brands On Social Media? People find brands on social media in a variety of ways - and then cite a range of reasons for following brands.

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools... READ MORE
Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines

Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines More than one-third of US consumers claim to be more open to engaging with social media ads since COVID-19.

Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most... READ MORE
Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now

Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now Social media marketers expect to increase their use of Instagram Stories, but there doesn't seem to be much appetite for TikTok video marketing for now.

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19... READ MORE
9 in 10 CX Professionals Say a Journey-Based Strategy is Key to Overall Success

9 in 10 CX Professionals Say a Journey-Based Strategy is Key to Overall Success High-performing CX professionals are more likely that those under-performing to engage customers at the right time on their preferred channels.

Eight in 10 CX, analytics, customer care, and marketing professionals surveyed for a new report from Pointillist say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success. Respondents, more than 95%... READ MORE
What Sort of Threat is Amazon to B2B Organizations?

What Sort of Threat is Amazon to B2B Organizations? Only 1 in 4 B2B decision-makers surveyed view Amazon as a threat to their business.

As the undisputed leader in global e-commerce, Amazon’s reach poses a threat to the growth of other online B2C retailers. But, does Amazon pose the same kind of threat to B2B businesses? Here’s what a recent report [download page] from Episerver reveals.... READ MORE
Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade

Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade More than one-quarter of US adults are spending less - and believe this will be their new normal.

It’s clear that the COVID-19 pandemic has not only had a significant impact on marketing and advertising but also on consumer spending behavior. New data released by Gallup shows that half (51%) of the American consumers surveyed in April say that in... READ MORE
Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans’ Digital Device Adoption Remains Above Average Almost two-thirds of Asian-American TV households own an enabled smart TV.

Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the... READ MORE
Friends and Family Still the Most Trusted Sources of Brand Information

Friends and Family Still the Most Trusted Sources of Brand Information Relatively few trust advertising, and intrusive targeted ads are at risk of further alienating consumers.

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by... READ MORE
Get to Know Interactive Email

Get to Know Interactive Email Epsilon's Email Trends Guide has everything you need to know about interactive email.

[Sponsored by Epsilon] It’s more important than ever to reach your customers with timely, relevant content – especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and... READ MORE
This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19 Healthcare marketers have cut spending on content marketing and are working to make their organizations more discoverable.

Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like... READ MORE

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