Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Social Media Users Trust Their Connections Most for Product Advice

Social Media Users Trust Their Connections Most for Product Advice Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.

Marketers in the US are expected to spend about $3.7 billion on influencers this year, but it appears consumers are more likely to turn to everyday social media users for product recommendations, according to new data from Bazaarvoice. The survey of 9,000... READ MORE
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports

Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports However, consumers are most likely to say that football is where sponsorships will be meaningful to them.

After a tumultuous year, sponsorship of events like sports and festivals is ramping up again with advertisers foreseeing a return to sponsored in-person events in the coming months. A new report [download page] from The Integer Group reveals which sponsored... READ MORE
Who’s Drinking What?

Who’s Drinking What? Overall, beer is the alcoholic drink of choice for the largest share of those who partake.

The percentage of US adults who drink alcohol has, somewhat surprisingly given the stresses of the pandemic, decreased. A survey from Gallup shows that 6 in 10 adults in the US currently consume alcoholic beverages, compared to 65% who said the same two... READ MORE
These Are the Top Elements of the Customer Experience, per Execs

These Are the Top Elements of the Customer Experience, per Execs User experience heads the list of top elements of CX in the eyes of marketing and CX executives.

A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives... READ MORE
Travel Marketers Envision Increase in Use of Machine Learning and AI

Travel Marketers Envision Increase in Use of Machine Learning and AI For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.

More than 8 in 10 (84% of) travel marketers rate artificial intelligence (AI) and machine learning for personalization as a very high or high priority across channels for their company. And, in the near future, they expect to see the usage of this type of ad... READ MORE
Service Providers Struggle with Resources, Tech

Service Providers Struggle with Resources, Tech More than 4 in 10 say that not having enough staff or resources stands in the way of providing consistent and quality engagement.

Great customer service is one of the top reasons consumers choose or remain loyal to specific service providers and, when engaging with service providers, half (51%) prefer to engage with a provider digitally the majority of the time. However, service... READ MORE
What Are B2B Marketers’ Biggest Challenges with Buyers?

What Are B2B Marketers’ Biggest Challenges with Buyers? A majority of B2B marketers are struggling to understand buyers' changing needs.

B2B marketing has never been a simple affair, and recent events have not made it easier. Many B2B buyers claim their purchase timeline has increased, and B2B salespeople are finding it harder to close deals. So, what are the biggest challenges B2B marketers... READ MORE
How Often Are You Calculating ROI?

How Often Are You Calculating ROI? Marketers are using 5 main data sets to calculate ROI.

Whether it be through strategies such as performance marketing, ABM or virtual events, marketers are on a quest to increase ROI. A report [download page] from Allocadia suggests there is a good reason for marketers wanting to improve ROI, with 84% saying... READ MORE
What’s in Today’s MarTech Toolkit?

What’s in Today’s MarTech Toolkit? About 9 in 10 are using a CRM system.

More than 8 in 10 (83% of) marketing leaders from across the world believe their work will be more technology-driven after the pandemic than before. This is per a report [download page] from Salesforce that also has a look at which marketing technologies... READ MORE
The Top Reasons Why Advertisers Would Stop Working with A Media Partner

The Top Reasons Why Advertisers Would Stop Working with A Media Partner More than 4 in 10 advertisers would stop working with a media partner due to brand safety issues.

Besides having an effect on public health and safety, the pandemic had an impact on brand safety and loyalty. Half of consumers admit they stopped using a brand during the pandemic, and 16% said they did so because they didn’t agree with the brand’s stance... READ MORE
Which Causes are Most Important to Charity Supporters in the US?

Which Causes are Most Important to Charity Supporters in the US? Some 3 in 10 US charity supporters consider animal welfare most important when considering supporting a charity.

Whether at the request of a friend, at a check-out line or in response to a TV advertisement, a majority of US adults say they donate to a charity yearly. A survey from GWI finds that animal welfare, health and medical research, and homelessness and poverty... READ MORE
B2B CMOs Keep the Focus on CX

B2B CMOs Keep the Focus on CX Many also plan to introduce new go-to-market strategies.

When asked what area of their organization was primarily responsible for customer experience, close to 4 in 10 (37% of) senior B2B marketing decision-makers from across the globe put it in the hands of marketing as opposed to any other. As such, improving... READ MORE
What do Marketers and Agencies Think is the Biggest Driver of Sales?

What do Marketers and Agencies Think is the Biggest Driver of Sales? Marketers and media agencies believe that targeting contributes to close to one-quarter of sales attributed to a campaign.

A new study from Westwood One and Ad Perceptions finds that marketers and agencies perceive targeting, brand, creative and reach as their campaigns’ top drivers for sales. However, does that really match up with reality? Here’s what the survey reveals.... READ MORE
Where Does Gen Z Want to Up Its Spending?

Where Does Gen Z Want to Up Its Spending? Some 4 in 10 Gen Zers plan to increase their spending on clothes or accessories once pandemic restrictions have been lifted.

As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that... READ MORE
Fortune 500 Cos. Up Their Activity on Social

Fortune 500 Cos. Up Their Activity on Social Fortune 500 companies increased their number of posts on Instagram by 200% year-over-year in Q2 2021.

Social media provides a wealth of opportunities for brands to up their audience engagement. So, it’s no surprise marketers continue to increase their social media spend and that Fortune 500 companies leverage these platforms on a regular basis. Conviva’s... READ MORE
People Have Been Relying on These Digital Services Most

People Have Been Relying on These Digital Services Most Close to 9 in 10 consumers used digital services to access entertainment.

Through the pandemic, people have relied on digital services more than ever. Per a report [pdf] from AppDynamics, more than 8 in 10 (84% of) US consumers say digital services made a positive impact on their lives during the pandemic, in part because digital... READ MORE
8 in 10 Marketers Say Their Customer Engagement is Data-Driven

8 in 10 Marketers Say Their Customer Engagement is Data-Driven Close to two-thirds of marketing leaders say customers impact their digital customer engagement strategy.

Some 8 in 10 (81% of) marketing leaders believe that they must transform their marketing in order to be competitive. That said, these leaders remain optimistic, with the latest State of Marketing report [download page] from Salesforce revealing that... READ MORE
3 in 4 Customers Have Ditched A Brand for One of These Reasons

3 in 4 Customers Have Ditched A Brand for One of These Reasons Misleading consumers about product performance is a key reason consumers have changed brands.

Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying they stopped purchasing from a brand during the pandemic, brand trust is more important than ever. Recent data from YouGov reveals several... READ MORE
Where Are Companies’ Biggest Data Disconnects?

Where Are Companies’ Biggest Data Disconnects? About two-thirds (64%) are having difficulty integrating data from different sources.

Companies rely on data to gain meaningful insights about their prospects and customers in order to target them effectively as well as provide a personalized experience. Unfortunately, collecting and using data is not without difficulties. A report [download... READ MORE
What Might Get Youth into the Movie Theater?

What Might Get Youth into the Movie Theater? About 4 in 10 Gen Zers plan to go to the movies more following the pandemic.

Cinema has had a far-from-stellar couple of years, with US box office takings in both 2020 and 2021 well below 2019. And any recovery will not be helped by findings from a survey from Morning Consult revealing that only two-fifths (42%) of Gen Zers plan to... READ MORE
As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On? 9 in 10 marketing leaders say their digital engagement strategy has changed at least somewhat since before the pandemic.

Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be... READ MORE
1 in 4 Marketers Say the CMO-CIO Working Relationship is “Very Effective”

1 in 4 Marketers Say the CMO-CIO Working Relationship is “Very Effective” Almost half of CMOs in very effective relationships with CIOs say they have an equal partnership.

In the past, even though many CMOs and CIOs agreed that IT was a strategic partner for marketing, they also agreed that there was room for improvement in terms of collaboration and alignment. A recent report [download page] from the CMO Council indicates... READ MORE
Which Skills Do PR Pros Think Will Rise in Importance?

Which Skills Do PR Pros Think Will Rise in Importance? Strategic planning skills are expected to be more important for PR organizations in the next 5 years.

As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed confidence that their industry will come back. In fact, Muck Rack’s The State of PR 2021 [download page] study reveals that about half (48%) say... READ MORE
8 in 10 Retailers Want to Improve the Online Checkout Experience

8 in 10 Retailers Want to Improve the Online Checkout Experience About half of US retailers surveyed say that they are inhibited from improving the online shopping experience due to their technologies being difficult to change.

This year, US retail sales are expected to grow between 10.5% and 13.5%, with e-commerce accounting for 16% of total sales. To keep up with the demand, a majority of retailers are making improvements to the online customer experience and, per a report from... READ MORE
1 in 4 Millennials Report Mostly Doing Their Grocery Shopping Online

1 in 4 Millennials Report Mostly Doing Their Grocery Shopping Online Seven in 10 US adults still do most of their grocery shopping in person.

The pandemic inspired many to try new ways of buying, and, with people staying inside and cooking at home more, grocery shopping online grew in popularity. In the early days of the pandemic, online grocery spending jumped 148%, with 1 in 5 consumers trying... READ MORE
TV Viewers Warm to Watching New Movies at Home

TV Viewers Warm to Watching New Movies at Home One-third of TV viewers currently watch new movies through paid streaming services.

As one of the industries most devastated by the pandemic, cinemas are expected to see ad revenues grow significantly and box office takings are expected to rebound (though not nearly to 2019 levels). But will people flock to the theater to see new movies... READ MORE
In-Store Marketing Tactics Still Found Effective

In-Store Marketing Tactics Still Found Effective In-store display proves to be a strong influence on purchases across product categories.

Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that more traditional methods still have plenty of influence. This is per a survey by GfK, which looks at the top shopping influences across 16... READ MORE
Growth in CTV Penetration and Daily Use Stalls

Growth in CTV Penetration and Daily Use Stalls Some 82% of US TV households have at least one CTV device.

The number of TV households in the US with an internet-connected TV (CTV) device looks to be leveling off somewhat. Some 82% of US TV households now have at least one CTV device, up slightly from 80% in 2020, per data from Leichtman Research Group (LRG).... READ MORE
US B2B Digital Advertising Market Seeing Rapid Growth

US B2B Digital Advertising Market Seeing Rapid Growth Spending is expected to grow by a quarter this year.

If last year taught B2B organizations anything, it is the importance digital channels now play. Indeed, US B2B digital advertising investment saw considerable growth in 2020, and a forecast from eMarketer suggests that the growth will continue in the years... READ MORE
Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year

Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year Digital advertising spending is expected to grow by 19% this year, and online video ad investments are on the rise.

The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press... READ MORE
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies

Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies Small business has the highest level of consumer confidence of the institutions analyzed.

Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020.... READ MORE
Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Here’s the Latest on How Marketing Budgets Are Being Divvied Up The largest portion of marketing resource budgets will go towards martech.

Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey... READ MORE
How Are B2B Marketers Measuring the Performance of Events?

How Are B2B Marketers Measuring the Performance of Events? Some 8 in 10 B2B marketers report that ROI from their virtual events has been excellent or good.

The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This... READ MORE
What Percentage of Podcast Ad-Driven Traffic Buys?

What Percentage of Podcast Ad-Driven Traffic Buys? About 1 in every 15 households driven to a website by a podcast ad will make a purchase.

Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels,... READ MORE
Netflix Garners 2 in 3 US Streaming Video Service Subscribers

Netflix Garners 2 in 3 US Streaming Video Service Subscribers Prime Video claimed the largest share of new SVOD subscriptions in Q2.

Netflix is the most-watched SVOD service, accounting for one-third of total viewing hours. However, as more services join the pack, Netflix is facing competition for new subscribers. Indeed, Netflix only received 8.4% share of new SVOD subscribers during Q2... READ MORE
Marketing Budget’s Share of Company Revenues Plummets

Marketing Budget’s Share of Company Revenues Plummets Companies are allocating an average of 6.4% of their revenues towards marketing budgets this year.

Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of... READ MORE
Consumer Tech Sales Predicted to Grow by 7.5% This Year

Consumer Tech Sales Predicted to Grow by 7.5% This Year Consumer tech sales are projected to reach $487 billion in 2021.

Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA) forecasting [press release] record-breaking revenues for the industry this year. The drive to stay connected, healthy and entertained during... READ MORE
Heavy Podcast Listeners Prove Active in W-O-M

Heavy Podcast Listeners Prove Active in W-O-M Heavy podcast listeners engage in 34% more offline conversations about brands than the general public.

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One... READ MORE
Advertisers View These Companies As Having the Most Momentum

Advertisers View These Companies As Having the Most Momentum Google is thought to have the most momentum by advertisers.

TV and CTV are expected to account for close to one-quarter of the expected $279 billion in US ad spending this year. And, with people spending more time streaming than watching broadcast TV – as well as an increased number watching ad-supported... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest