Retail sales during the holiday period ended up falling a little short of expectations, per the NRF.
![Holiday 2022 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/12/NRF-Holiday-Retail-Sales-2002-2022-Jan2023-300x167.png)
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1 in 6 People Feel That Once They Share Their Data Online It No Longer Belongs to Them
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
Digital Commerce M&A Deals Settle After Frenzied Levels
Deal volume involving Agencies & Services Providers remains elevated.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.
These Retailers Enjoyed the Fastest Growth Last Year
Each of the top 10 registered gains of at least 40% in US retail sales.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
4 in 10 Discover New Products and Services via TV Ads
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.
10 Subscription Business Benchmarks
Churn rates tend to be higher for B2C than B2B subscription businesses.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Half of E-Commerce Searches Are Informational in Nature
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Online Shopping Friction on the Rise for US Youth
Somewhat surprisingly, older generations are the least likely to report that online shopping is more difficult than shopping in traditional stores.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.