Among TikTok Shop users ages 16-64 who have made a purchase from TikTok Shop, the percentage who said they last...
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Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Share of 2023 Ad Buyers Increasing 2024 Ad Spend Due to Legislation and Signal Loss, by Channel
Among ad buyers of the following channels in 2023, the percentage who will be increasing spending in 2024 in those...
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Number of Retail Media Networks Used by CPG Brands
The number of retail media networks (RMNs) that CPG/FMCG brand advertisers have used in the past 12 months.
US Retail Sales Growth, 2013-2024 (Forecast)
Historical US retail sales growth rates (year-over-year) from 2013 through 2023, along with the preliminary forecast...
Total Forecast Easter-Related Retail Spending, 2007-2024
Total forecast Easter-related consumer retail spending, from 2007 through 2024.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
B2B Buyers’ E-Commerce Site Preferences
B2B buyers outline their preferences for suppliers' e-commerce sites: Accurate information on stock, pricing and...
Subscription Category Churn Due to Price Hikes
Subscription categories that subscribers have canceled due to a recent price hike: Education Physical goods boxes Home...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.