56% of US adults say they are very or somewhat likely to click through on a digital ad relevant to their interests.
The channels that B2B marketers believe produce leads with the highest ROI: Content marketing Live events Email Word...
High-growth firms’ marketing teams are heavily involved in implementing strategies for growth and profitability.
The number of M&A transactions in the digital commerce area each quarter from Q1 2016 through Q4 2022.
Most say brands should pull advertising dollars from platforms that spread misinformation.
Free trial conversion rates for subscription businesses in 2022, sorted by length, billing information requirement,...
Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.
The trends that agency executives see as being most impactful to the industry and/or their clients in 2023: Short-form...
Agencies recommend their clients spend more on retail media this year, but also see costs rising.
Marketers’ obsession with youth is certainly prevalent in video ads.
Paid media and social commerce professionals are also in demand.
Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”