56% of US adults say they are very or somewhat likely to click through on a digital ad relevant to their interests.
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B2B Channels Producing Leads with the Highest ROI
The channels that B2B marketers believe produce leads with the highest ROI: Content marketing Live events Email Word...
High-Growth Professional Services Firms Use Their Marketing Teams in a Wider Variety of Functions
High-growth firms’ marketing teams are heavily involved in implementing strategies for growth and profitability.
Digital Commerce M&A Transaction Count, Q1 2016-Q4 2022
The number of M&A transactions in the digital commerce area each quarter from Q1 2016 through Q4 2022.
Consumers Say Businesses Can Do More to Address Societal Issues, but Acknowledge Risk
Most say brands should pull advertising dollars from platforms that spread misinformation.
Subscription Business Free Trial Conversion Rates in 2022
Free trial conversion rates for subscription businesses in 2022, sorted by length, billing information requirement,...
B2C Marketers Say Their Media Strategies Are Far More Focused on Acquisition Than Retention
Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.
Agencies’ Most Important Industry Trends in 2023
The trends that agency executives see as being most impactful to the industry and/or their clients in 2023: Short-form...
9 in 10 Media Agency Pros Recommend Clients Try New Digital Media Channels
Agencies recommend their clients spend more on retail media this year, but also see costs rising.
Who Do We See and Hear in TV & Video Ads?
Marketers’ obsession with youth is certainly prevalent in video ads.
CMOs Look to Hire Growth Marketers Amid Market Pressures
Paid media and social commerce professionals are also in demand.
The Public’s Trust in Advertising Practitioners Improves, Remains Low
Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”