Almost two-thirds of local marketers (64%) agree that Google is becoming the new "homepage" for local businesses,...
Search Results
Check Them Out: Google Search Ad Mobile Benchmarks
Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing...
Here Are the Universal Search Integrations You See Most on Mobile
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on...
Bing Advertising Benchmarks, by Industry
Bing wants you to know that it's "bigger than you think" - to the tune of 1 in every 3 searches conducted in the US....
B2B Paid Search Slowly Gravitates Towards Smartphones
B2B advertisers continue to see most of their Google paid search clicks coming from desktops, but the device mix is...
Most Important for PPC Advertisers? CRO, Mobile & Social
The most important aspects of digital marketing for PPC advertisers over the past year have been conversion rate...
Google PLA Conversion Rates Are 30% Higher Than Comparable Text Ads on Desktops
Google Product Listing Ads (PLAs) have passed a couple of major milestones in recent months, and with good reason:...
Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More Mileage From Smartphones
For the first time in 2016, retailers spent a greater portion of their Google AdWords budgets on shopping ads (53%)...
How Are Marketers Using Location Data?
The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts,...
Search Marketers See Social, Mobile Rising in Importance
Text ads (86%) and remarketing (65%) are considered the most effective PPC channels by search marketers, finds Hanapin...
AdWords Benchmarks Show Which B2B Industries Benefit The Most
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers,...
Bizible-B2B-AdWords-Projected-ROI-by-Industry-Aug2016
AdWords projected ROI, by B2B industry.