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US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches More than half (57%) of US online shoppers go to Amazon for inspiration.The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report... READ MORE
Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic More than 4 in 10 Amazon Prime members say they purchased products on Amazon from brands they hadn't purchased from before the pandemic.The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used to buy from, others branched out and tried new ones. Furthermore, a report [download page] from Tinuiti found that half of the more than... READ MORE
Amazon Tops 10% of US Ad Revenues In the meantime, Google's share of ad revenues has decreased.Amazon continues its quest to take a larger piece of the US digital marketing pie away from Google and Facebook. Recent data from eMarketer shows that Amazon accounted for 10.3% of US digital ad revenues last year, reaching $15.7 billion. Estimates provided... READ MORE
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