Prime Video and Hulu seem to be on the ascent.
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Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
TV Viewers’ Top Networks or Streaming Platforms
TV viewers were asked if they could only have 5 networks or streaming platforms, which they would choose. The chart...
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
Amazon Fares Well in Latest Annual Brand Health Rankings
Tech brands dominated the most improved list for 2023.
Top Brands Among US Adults in 2023
The top 10 brands in the US in 2023, ranked by overall brand health: BAND-AID Amazon Dawn Dove Samsung Clorox Lowe's...
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
Here Are the World’s 10 Most Valuable Brands in 2023
Microsoft registered the fastest growth rate of the top 10, while Apple remained in the top spot with brand value exceeding $500 billion.
US Adults’ Intended Changes to Media Activities
US adults outline whether they planned to increase, make no changes, reduce, or stop the following activities over the...
The 10 Most Valuable Global Brands in 2023
The 10 most valuable global brands by brand value in 2023: Apple; Microsoft; Amazon; Google; Samsung; Toyota; Mercedes...
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?