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Automotive Ad Spending Down; Spot Radio and TV UpApril 27, 2007

Advertising spending for the automotive industry in 2006 declined 1% to $13.5 billion, with gains for spot TV (4%), network TV (3%), and spot Radio (8%), according to Nielsen Monitor-Plus. Nearly 80% ($10.5 billion) of automotive advertising in 2006 was... READ MORE

Top 10 Autos for Customer Brand LoyaltyOctober 15, 2009

Ford Motor Company vehicles accounted for six of the top 10 autos for customer brand loyalty in the US? according to a Q209 auto-industry analysis from Experian Automotive. According to the quarterly study, Ford Fusion (62.4%), Ford Edge (57.9%) and Ford... READ MORE

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