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Top 10 Autos for Customer Brand LoyaltyOctober 15, 2009Ford Motor Company vehicles accounted for six of the top 10 autos for customer brand loyalty in the US? according to a Q209 auto-industry analysis from Experian Automotive. According to the quarterly study, Ford Fusion (62.4%), Ford Edge (57.9%) and Ford... READ MORE
Ad Impressions for Japanese Cars Speed Past US, European Automakers’November 27, 2007US automakers had a hard time keeping up with their Japanese counterparts in reaching US consumers via TV and radio advertising, according to (pdf) the results of research from Integrated Media Measurement Inc. (IMMI). The carmakers whose ads reached the... READ MORE
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