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Data: New Subscription E-Commerce Benchmarks

Data: New Subscription E-Commerce BenchmarksThe median churn rate for subscription e-commerce businesses is about 7%, but it differs widely by industry.July 31, 2019

Subscription services are a convenient and, often, necessary way for consumers and businesses to access goods and services. While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing... READ MORE
What Are Digital Advertisers Focusing On This Year?

What Are Digital Advertisers Focusing On This Year?Video continues to make waves.July 24, 2019

Just over midway through the year, digital marketers have named one of their top strategic priorities as increasing brand awareness, while on the tactical side, they are striving to deliver personalization. But how are marketers working to fulfill these... READ MORE
How Can Marketers Decrease Wasteful Spending?

How Can Marketers Decrease Wasteful Spending?Two-thirds of marketing professionals surveyed say they're either bringing creative and digital media in-house or considering doing so. May 13, 2019

Three in 10 marketing professionals say that one of the challenges they are currently facing is wasted marketing spend, per a new report from Albert and Forrester. So, what are marketers doing to turn this around? One approach is considering bringing... READ MORE
These Are 2019’s Top US Retailers by E-Commerce Sales Share

These Are 2019’s Top US Retailers by E-Commerce Sales ShareAmazon dominates the list, but others are also experiencing healthy year-over-year growth.March 5, 2019

Not surprisingly, Amazon is far and away the top US e-commerce retailer – but to what extent? A recent analysis from eMarketer finds that at almost half (47%) of total US retail e-commerce sales, it makes up for more than double the combined share held... READ MORE
Holiday 2018 Data Hub (Updated): Results Recap

Holiday 2018 Data Hub (Updated): Results RecapLooking at the 2018 holiday season, in numbers, including a recap of Cyber Week.February 22, 2019

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF’s figures aren’t quite so... READ MORE
Parents Are Active Online Shoppers, Subscription Box Service Customers

Parents Are Active Online Shoppers, Subscription Box Service CustomersAlmost half of US online shoppers with kids in the household shop online on at least a weekly basis.November 6, 2018

The frequency with which US consumers make purchases online is growing, says Pitney Bowes in its 2018 Global Ecommerce Study [pdf]. Indeed, 30% of US respondents this year report shopping online at least weekly, a considerable uptick from 19% last year.... READ MORE
Instagram Stories Picking Up More of the Platform’s Ad Spending

Instagram Stories Picking Up More of the Platform’s Ad SpendingOne-quarter of client advertisers' Instagram spend went to Stories this past quarter, per Marin Software.October 30, 2018

Instagram has been getting meaningful ad spend relative to Facebook in recent months, and new data from Marin Software again indicates that it’s becoming a more important part of Facebook’s monetization strategy. In Q3, Marin indicates that its... READ MORE
5 Interesting Points About Amazon Shopping Behavior

5 Interesting Points About Amazon Shopping BehaviorTwo-thirds of product clicks come from the first page of Amazon results.September 17, 2018

Where is Amazon’s product category dominance highest? And how does Amazon compare with Google in terms of product search share and time from search to purchase? These and several other answers are provided in Jumpshot’s recent Q2 2018 report,... READ MORE
Here’s Just How Powerful the Right Product Recommendations Are…

Here’s Just How Powerful the Right Product Recommendations Are…A simple click on a recommended product can boost purchase rates and even engagement in follow-up sessions. But, most customers are ignoring them.August 24, 2018

Product recommendations that don’t generate any engagement from a site visitor may as well not exist – as they don’t have any real impact. But the right recommendations? Well they result in significant boosts to purchase rates, average... READ MORE
Back-to-School 2018: Stats & Research Reference

Back-to-School 2018: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies.August 20, 2018

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to end up strong again this year, according to a number of recent reports. In this article, we’ll briefly summarize spending trends from the NRF’s back-to-school (BTS)... READ MORE
Amazon Ad Spending Continues to Accelerate

Amazon Ad Spending Continues to AccelerateAgencies upped their spending on Amazon ads by 36% year-over-year during H1.July 24, 2018

Jeff Bezos is getting richer… and spending on Amazon ads is growing, quickly. During the first half of 2018 Amazon’s advertising revenue grew by 36% year-over-year, reports Standard Media Index (SMI), which sources data directly from agency... READ MORE
Analysis Shows Product Detail Pages Underperform As E-Commerce Landing Pages, But…

Analysis Shows Product Detail Pages Underperform As E-Commerce Landing Pages, But…Shoppers referred to product detail pages by email and social media act differently, and could be good targets for conversions.May 8, 2018

Nearly 1 in 4 online shoppers arrived at e-commerce sites on product detail pages (PDPs) during Q1, reports Monetate [download page] in a study of close to 2 billion global shopping sessions. Unfortunately, given their prevalence as landing pages, the... READ MORE
5 Findings About E-Commerce Subscription Service Customers

5 Findings About E-Commerce Subscription Service CustomersSome 15% of online shoppers have subscribed to a service in the past year. What's their churn rate?February 16, 2018

Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce subscription services – and why? A McKinsey survey... READ MORE
Holiday 2017 Data Hub (Updated): Results Recap

Holiday 2017 Data Hub (Updated): Results RecapLooking at the 2017 holiday season, in numbers.January 26, 2018

By all accounts it was a strong holiday season. Retail sales over November and December grew by 5.5% to $691.1 billion last year, above the forecasted growth rate of 3.6-4%, reports the NRF, which also noted that this was the largest annual increase since... READ MORE
3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
5 Things to Know About E-Commerce Customer Retention

5 Things to Know About E-Commerce Customer RetentionIntriguing stats from an analysis of 2.5 million sessions in Q1.July 31, 2017

Monetate has released its latest quarterly e-commerce benchmarks report [download page] covering Q1 2017, and this edition is packed full of intriguing data about e-commerce customer retention. Here are 5 takeaways from the report, which is based on an... READ MORE
5 Stats About Meal Kit Services

5 Stats About Meal Kit ServicesFrom adoption to market size and trended site visits, here are some updated stats on a buzzworthy market.July 24, 2017

With Amazon’s foray into the meal kit market, we dug into our database of recent research to discover more about meal kits services. Read on for 5 quick facts from high-quality sources. Overall Adoption While there’s understandably a lot of buzz... READ MORE
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques

E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques2 billion user journeys - primarily in the retail and travel industries - show that some personalization techniques work better than others. July 14, 2017

Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user journeys [download page] and 120 million purchases –... READ MORE
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020B2B e-commerce sales are expected to top $1 trillion in 2019.June 12, 2017

Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester Research. Along with rising total sales,... READ MORE
These Are the Fastest Growing E-Commerce Categories in the US

These Are the Fastest Growing E-Commerce Categories in the USRetail e-commerce spending grew by 19% last year. Which categories saw the biggest increases?April 4, 2017

Jewelry & Watches stands out as the fastest growing retail e-commerce category in the US, with an impressive 39% year-over-year growth in 2016, per a study from comScore [download page]. Several categories saw growth rates surpassing 20%, including... READ MORE
Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond

Improving the Customer Experience Proves The Top Opportunity for 2017 And BeyondCustomer experience is also considered to be the biggest differentiator for marketers this year.February 15, 2017

Improving the customer experience will continue to be a top opportunity in the coming years, according to a recent study [download page] from Econsultancy and Adobe. A leading 22% share of company marketers surveyed indicated that optimizing the customer... READ MORE
Holiday 2016 Data Hub (Updated)

Holiday 2016 Data Hub (Updated)Recapping the 2016 holiday season, in numbers.January 20, 2017

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase... READ MORE
Mobile Said to Overtake Desktops in Global E-Commerce Traffic Share

Mobile Said to Overtake Desktops in Global E-Commerce Traffic ShareShoppers are becoming more comfortable making big ticket purchases on smartphones.November 22, 2016

Smartphones and tablets together accounted for 52% of e-commerce website visits globally in Q3, topping desktops (48%) for the first time. That’s according to the newest Monetate Ecommerce Quarterly Report [download page], which notes that as recently... READ MORE
Which Digital Ad Personalization Triggers Perform Best?

Which Digital Ad Personalization Triggers Perform Best?Time triggers generated the highest average click-through rates.August 19, 2016

Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google... READ MORE
Consumers Rank Their Most Important Features of A Great E-Commerce Site

Consumers Rank Their Most Important Features of A Great E-Commerce SiteWhy are shoppers abandoning carts and e-commerce sites? June 16, 2016

The most important aspect of a great e-commerce website is its usability and functionality, according to a survey of more than 1,000 US adults from SUMO Heavy. Responsive site speed is also important, while visual content gets the nod over written content,... READ MORE
What Are The Most Important Factors For Mobile Shoppers?

What Are The Most Important Factors For Mobile Shoppers?Smartphone shoppers appear to be more engaged than tablet shoppers in several areas, though there's more parity when it comes to reviews and actual purchases.May 17, 2016

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it’s important to understand what matters to... READ MORE
What Are the Strongest Amazon Search Ranking Factors?

What Are the Strongest Amazon Search Ranking Factors?Fulfillment relationship was found to have some correlation with search rankings. April 20, 2016

Source: Ripen eCommerce Notes: While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform, according to an analysis from Ripen eCommerce, which also... READ MORE
US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices

US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across DevicesReturning visitors converted at a rate almost twice as high as new visitors.April 1, 2016

Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes that conversion rates were almost twice as high for... READ MORE
Friday Research Wrap, 1/29/16

Friday Research Wrap, 1/29/16A collection of intriguing data points from recently-released research.January 29, 2016

Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone... READ MORE
One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3Smartphones continue to lag in other metrics such as conversion rates and add-to-cart rates, though.November 30, 2015

Source: Monetate Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9%... READ MORE
Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3Overall retail e-commerce sales growth was in the double-digits for the 20th consecutive quarter.November 25, 2015

Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter... READ MORE
Friday Research Wrap, 10/9/15

Friday Research Wrap, 10/9/15A collection of intriguing data points. October 9, 2015

Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot, details Ad Age in its annual look at broadcast’s costliest ads. Sunday Night Football has... READ MORE
US E-Commerce Metrics, by Device, in Q1 2015

US E-Commerce Metrics, by Device, in Q1 2015Smartphones account for almost 1 in 5 US e-commerce visits, but aren't converting as well as other devices.June 19, 2015

Source: Monetate Notes: Smartphones have grown to represent almost 1 in 5 visits to US e-commerce retailers, per the latest quarterly report from Monetate. But those increases are causing them to drag down overall e-commerce metrics, as smartphones continue... READ MORE
Email Subject Lines: The Latest Data

Email Subject Lines: The Latest DataWhich terms are linked to higher - and lower - read rates? May 5, 2015

The topic of email subject lines always generates interest (and some debate) as marketers try to fight through inbox clutter that sees consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago). A couple of... READ MORE
US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014

US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014Smartphones continue to lag larger screens in e-commerce conversion rates. February 20, 2015

Source: Monetate Notes: US e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to Monetate’s latest quarterly analysis covering a random... READ MORE
Global Retail and E-Commerce Sales Forecast, 2013-2018

Global Retail and E-Commerce Sales Forecast, 2013-2018Global e-commerce sales are growing quickly, but are still a fraction of total retail. January 2, 2015

Source: eMarketer Notes: Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew to an estimated 5.9% this past year on the back of a... READ MORE
Cyber Monday Results: Heaviest E-Commerce Day Yet

Cyber Monday Results: Heaviest E-Commerce Day YetData from what appears to have been a new peak day in online shopping. December 3, 2014

Biggest. Online. Shopping. Day. Ever. Grandiose rhetoric aside, the Cyber Monday results are rolling in, and not surprisingly given the trajectory of e-commerce sales so far this holiday season, the day now ranks as the heaviest day of online shopping... READ MORE
Holiday 2014 Data Hub (Updated)

Holiday 2014 Data Hub (Updated)A comprehensive review of holiday-related research. November 24, 2014

The holiday season – traditionally referred to as the November-December period – is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things, that there’s an abundance of holiday... READ MORE
Amazon Search: How Important Is The Top Result?

Amazon Search: How Important Is The Top Result?Only 30% of consumers who conducted a desktop search on Amazon in September viewed results beyond the first page. November 19, 2014

Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least 30% of clicks across devices. But what about product... READ MORE
Top Stated Reasons for Cart Abandonment

Top Stated Reasons for Cart AbandonmentSurvey the latest to show that unexpected shipping costs lead to abandoned carts. November 14, 2014

Source: Visual Website Optimizer (VWO) [download page] Notes: Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs, with 28% share of respondents to a recent survey tabbing this as their main reason.... READ MORE
US E-Commerce Benchmarks, by Device, in Q2 2014

US E-Commerce Benchmarks, by Device, in Q2 2014Smartphones overtook tablets in US e-commerce site visits in Q2, but tablets outperformed in various other metrics. October 1, 2014

Source: Monetate Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note,... READ MORE
Few Online Retailers Report Using Advanced Personalization, Testing Techniques

Few Online Retailers Report Using Advanced Personalization, Testing TechniquesAlthough many online retail marketers are using some form of website personalization and A/B or multivariate testing, the use of sophisticated techniques is relatively low. September 4, 2014

While roughly two-thirds of online retailers have some type of personalized content on their websites, basic techniques such as product recommendations (45%) are being used more commonly than more advanced ones such as dynamic pricing (8%), per results from... READ MORE
Which E-Commerce Product Categories Are Growing in Favor With Consumers?

Which E-Commerce Product Categories Are Growing in Favor With Consumers?Consumers around the world are shopping more online - and several B2C product categories have seen large increases in buying intentions over the past 2-3 years. September 2, 2014

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories, according to a new study [download page] from Nielsen. In its analysis of 22... READ MORE

E-Commerce Conversion Rates, by Device, in Q1 2014June 11, 2014

Source: Monetate [download page] Notes: Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1, while the iPad (2.58%) and the iPhone (1.18%) led their respective device categories. The same pattern was... READ MORE

M-Commerce in Q4 ’13: Still All About the iPadFebruary 25, 2014

Monetate’s Q4 e-commerce report [download page] has been released, and it shows that when it comes to mobile commerce, there continues to be one dominant player: the iPad. According to the study, the iPad’s commanding share of tablet traffic to... READ MORE

Holiday 2013 Results Wrap-UpJanuary 16, 2014

With the holiday season well and truly over (the Super Bowl is the next event-based flood of research), the results continue to roll in, with comScore pegging desktop e-commerce sales growth of 10% for the November-December period, and IBM putting online... READ MORE

Email Seen Declining As E-Commerce Traffic DriverDecember 13, 2013

Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate. During Q3, 2.9% of site visits came from email, down from 4% a year earlier. Email’s traffic share has now declined for 3... READ MORE

Thanksgiving Weekend Shopping ResultsDecember 2, 2013

The Thanksgiving weekend shopping results continue to come in, and signs indicate that as expected, traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday. Survey results from the NRF suggest that overall sales dipped by... READ MORE

Thanksgiving Weekend Shopping ForecastsNovember 27, 2013

Thanksgiving is almost here, and everyone has something to say about the shopping climate – which will hopefully be better than the actual weather has been in some parts of the country. The research consensus appears to be that more consumers will be... READ MORE

1 in 5 Top Mobile Retail Sites Don’t Offer Full Site AccessNovember 7, 2013

The top 100 US retail websites (as ranked by Alexa.com) have some work to do in improving their mobile site performance, although there are some encouraging signs, finds Radware in a new report. From an iPhone 4s, the median mobile site took 4.33 seconds to... READ MORE

Data Dive: QR CodesJuly 8, 2013

A lot has been written and said about QR codes. Many pronounce them dead – others see a positive future for them. Often these opinions are agenda-driven. This article takes an agnostic look at recent research touching on QR codes, highlighting key... READ MORE

US Retail E-Commerce Spend Up 13% Y-O-Y in Q1May 13, 2013

US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion, estimates comScore in newly-released data. That makes Q1 only the second quarter to exceed the $50 billion threshold, after Q4 ended with an estimated $56.8 billion in spending.... READ MORE

Final Tally: US Retail E-Commerce Spend Up 15% in 2012February 8, 2013

Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion, according to figures from comScore. In Q4, sales grew by 14% year-over-year (mirroring the holiday season’s growth rate), topping $50 billion for the first time in a... READ MORE

APAC to Top North America in B2C E-Commerce Sales This YearFebruary 6, 2013

Global B2C e-commerce sales cracked the $1 trillion mark last year, and should reach almost $1.3 trillion this year, per new estimates from eMarketer. And while the US is forecast to remain the dominant market this year ($384.8 billion in sales), the... READ MORE

Smart Devices Driving More Traffic to E-Commerce SitesNovember 19, 2012

Smartphones and tablets continue to account for a bigger share of e-commerce shopping sessions, according to [download page] Monetate’s Q3 2012 e-commerce quarterly report. Traffic from smartphones has jumped from 4.51% share in Q3 2011 to 10.03% in... READ MORE

Retail E-Commerce Spend Keeps Growing, Up 15% Y-O-Y in Q3November 7, 2012

US online retail (non-travel) spending continues to grow, reaching $41.9 billion during Q3 2012, representing a 15% increase from $36.3 billion in Q3 2011, according to new figures from comScore. This marks the 12th consecutive quarter of positive... READ MORE

Pinterest Traffic Seen Generating High E-Commerce AOV’sSeptember 12, 2012

Shoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter, according to a study released in September 2012 by RichRelevance. The report, based on data from more than 689... READ MORE

Safari Challenging Explorer in E-Commerce Traffic ShareAugust 16, 2012

Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012, according to [download page] an August report from Monetate, which analyzed a random sample of more than 100 million... READ MORE

Search Traffic Beats Email, Social in Average Order ValueAugust 14, 2012

The average order value (AOV) of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email ($82.72), and more than 40% higher than traffic from social networks ($64.19), according to [download page] an August report from... READ MORE

Retail E-Commerce Spending Up 15% Y-O-Y in Q2August 10, 2012

US online retail (non-travel) spending reached $43.15 billion during Q2 2012, representing a 15% increase from $37.5 billion in Q2 2011, according to new estimates from comScore. This marks the 11th consecutive quarter of positive year-over-year growth and... READ MORE

QR Code Adoption by Merchants BoomsJune 7, 2012

Merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last, finds a [download page] Multichannel Merchant survey released in June 2012. Fully 47% of respondents this year said they are using QR codes, a... READ MORE

Q1 Retail E-Commerce Spend Jumps 17% Y-O-YMay 10, 2012

US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th... READ MORE

Online Merchants Recognize Value of Keyword SearchApril 18, 2012

Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not... READ MORE

Half of Tablet Owners Shop on Device At Least WeeklyJanuary 19, 2012

53% of tablet owners shop or browse on their device either once a week (20%), more than once a week (21%) or every day (12%), according to [registration page] a survey released in January 2012 by Zmags in partnership with Equation Research. 49% of tablet... READ MORE

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