Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
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Channels Used by Pharma & Medtech Marketers to Reach Healthcare Practitioners in 2023
The share of pharma, biopharma, and device/diagnostics marketers who used the followed channels for marketing to...
Share of TV Households with a Smart TV Set
The share of US TV households with a smart TV set, annually from 2020 through 2024.
Digital Media Ad Performance Ratings for Driving Post-Purchase Advocacy
Advertisers rate the following digital media advertising types by their ability to drive post-purchase advocacy:...
US Teens’ Smartphone and Social Media Time
The share of US teens who say they spend too much, about the right amount, or too little time on their smartphones and...
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Share of 2023 Ad Buyers Increasing 2024 Ad Spend Due to Legislation and Signal Loss, by Channel
Among ad buyers of the following channels in 2023, the percentage who will be increasing spending in 2024 in those...
Global Marketing & Advertising Spending Set for Renewed Growth This Year
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Video Ad Completion Rates by Device and Ad Length in 2023
Video ad completion rates across connected TV (CTV) devices, mobiles, and tablets in 2023 for ads of various lengths.
Advertisers’ Use of Connected TV Across the Funnel
The shares of advertisers who are using connected TV (CTV) to achieve upper-funnel, mid-funnel, and lower-funnel...