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Mobile Page Speed Benchmarks, by Vertical, in 2018Mobile page speeds and contributing elements continue to fall well short of best practice recommendations.March 7, 2018Seconds do matter. In fact, the probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds. The good news? Average page... READ MORE
Milestones: Mobiles Reach Parity With Desktops in Email CTO, Conversion RatesBut, email engagement isn't keeping pace with volume increases, and opt-ins are declining.February 26, 2018After long-running signs that mobile and desktop click-to-open rates were converging, a new report [download page] from Yes Lifecycle Marketing (YLM) reveals that mobiles finally reached parity with desktops in 2017. In fact, among brands who sent only... READ MORE
The Most Mobile-Heavy Digital Ad Platform May Not Be Social MediaDigital audio ad spending may be small, but it's growing and heavily skewed to mobile devices.February 1, 2018Social media ad spending is well-known to skew heavily towards mobile devices, perhaps best evidenced by its 89% share of Facebook ad spending [pdf] in Q4 2017. But as a new quarterly report [download page] from Merkle indicates, mobile’s share of ad... READ MORE
Mobile App Session Growth Seems to be Plateauing; Downloads Still On the RiseGlobally, the number of app sessions grew by 6% year-over-year. Some categories fared better than others.January 23, 2018After years of impressive increases, the number of mobile application sessions on a global basis may be reaching a plateau, according to data from Flurry, which tracks more than 1 million apps across 2.6 billion devices. The number of global mobile app... READ MORE
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