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Mobile Marketers to Increase Their Use of Location Data in Emerging Channels

Mobile Marketers to Increase Their Use of Location Data in Emerging ChannelsVoice, digital out-of-home, advanced TV and automotive are all areas of growth.June 17, 2019

Fully 84% of mobile marketers currently use location data in their marketing and ad campaigns, with that percentage expected to increase to 94% in the future. Mobile is easily the leading channel for location data use – and 5G technology will present... READ MORE
Adult Women’s Mobile Device Usage

Adult Women’s Mobile Device UsageMarch 6, 2019

The extent to which adult women over-indexed the adult average during Q2 2018 in their use of apps/web, video focused apps/web, streaming audio, and social networking on smartphones and tablets. READ MORE
Where Are Marketers Investing in Mobile Marketing Data?

Where Are Marketers Investing in Mobile Marketing Data?Technology, staffing and third-party data are all attracting investment to improve performance.March 5, 2019

Brand and performance marketers from across the globe are putting increased emphasis on data for mobile marketing. In fact virtually all (98%) of the more than 540 marketers surveyed for a study [press release] by YouAppi say they have increased their... READ MORE
Areas of Mobile Marketing Data Investment

Areas of Mobile Marketing Data InvestmentMarch 3, 2019

Spending by brand and performance marketers (in-house, agency and marketing technology vendors) on data for mobile marketing, including reporting or dashboard technology, in-house data analytics teams, purchasing of 3rd party performance data, increasing the... READ MORE

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