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Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 Categories

Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 CategoriesAlmost one-quarter (23%) of digital commerce dollars came from mobile devices in Q3.November 28, 2017

Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017, reveals comScore in its latest State of the Online Retail Economy report [download page]. That’s up from 20% share in the year-earlier period, as mobile... READ MORE
4 Data Points About Mobile App User Acquisition & Spending

4 Data Points About Mobile App User Acquisition & SpendingUS iPhone users are expected to spend $63 per device this year on premium apps and in-app purchases. How much will it cost to acquire a user?November 10, 2017

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.November 7, 2017

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE
Children Are Increasingly Growing Up With Mobile Devices, Not TV Screens

Children Are Increasingly Growing Up With Mobile Devices, Not TV ScreensParents report that their children ages 5-8 spend as much time with mobile devices as they do watching TV.October 31, 2017

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years:... READ MORE
Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011

Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011No surprises here: mobile's forecast to grab an even larger share of internet use and digital ad spend in the coming years.October 23, 2017

Don’t expect mobile devices’ influence in digital consumption and advertising to stall anytime soon. With smartphone penetration expected to climb to 2 out of every 3 people in 52 key countries by next year, digital media will continue to skew... READ MORE

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