B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
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In-House Agencies Now “Firmly Entrenched”
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Advertisers and Publishers See the Promise of First-Party Data, But Whose?
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Search Ad Conversion Rate Benchmarks, by Industry, in 2023
Search ad conversion rate benchmarks, overall, and for each of the following categories, comparing 2023 with 2022:...
Search Ad Click-Through Rate (CTR) Benchmarks, by Industry, in 2023
Search ad click-through rate (CTR) benchmarks, overall, and for each of the following categories, comparing 2023 with...
Search Advertising Trends in 2023
Year-over-year changes in the following search advertising metrics: click-through rate; conversion rate; and...
Marketers Look to Improve Their Content Personalization Efforts
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers
The number of sales channels used across the buying journey has doubled since 2016.
1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.