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Who Are America’s Affluents, And What Are Their Top Spending Categories?

Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014

Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE

Radio Revenues in 2013: Top Categories and SpendersMarch 17, 2014

Radio continues to enjoy wide reach among Americans, and ad spending on the medium isn’t dropping off, according to the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). The RAB reveals that ad spending in Q4 and for 2013 overall... READ MORE

Top 10 Product Categories by Ad Spend: Auto, Pharma LeadJanuary 8, 2010

Despite a difficult year for auto companies and more stringent restrictions for online drug marketing, the automotive and pharmaceutical product categories saw the highest levels of ad spending in various media through Q309, according to a recently released... READ MORE

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