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Mobile Page Speed Benchmarks, by Vertical

Mobile Page Speed Benchmarks, by VerticalMobile pages are falling well short of best practice ideals.March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page,... READ MORE
Who Are America’s Affluents, And What Are Their Top Spending Categories?

Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014

Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE

Radio Revenues Grew By 4% in Q4, 1% in 2012 OverallFebruary 18, 2013

Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth, according to [pdf] a report from the Radio Advertising Bureau (RAB). The overall result was buoyed by a 4% year-over-year rise in Q4, the... READ MORE

Smartphone Share of Mobile Ad Impressions Up 12% Y-O-Y in Q2September 11, 2012

Smartphones accounted for 74% of all connected device impressions on the Millennial Media mobile network in Q2 2012, according to [download page] the network’s September Mobile Mix report. This represents 12% growth from 66% in Q2 2012, and comes at... READ MORE

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