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Black Consumers Lead In Key Digital CategoriesMay 23, 2012Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making... READ MORE
Blogs Influence Consumer Purchases More than Social NetworksOctober 31, 2008The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a... READ MORE
Digital Technologies Now Influence Most In-Store Grocery SalesDigital's influence is greatest in the awareness stage of consumers' grocery purchase journey.September 19, 2017Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year,Â according to a report [pdf] from Deloitte. As such, digital’s influence isn’t... READ MORE
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