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2017 Marketing Budget Trends, by Channel

2017 Marketing Budget Trends, by ChannelWhat's in store for various channels this year.February 13, 2017

Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year. Hint: social media marketing appears... READ MORE
Global Social Advertising CPM Trends in Q2 2016

Global Social Advertising CPM Trends in Q2 2016Plus, US Facebook advertising CPM and CTR benchmarks, by industry.September 14, 2016

Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and lower CPM than seen in Q1. CPM growth was highest in Canada... READ MORE

US Online Ad Spend to Grow 23.3% in 2012December 5, 2011

US online spend is forecast to grow 23.3% this year, according to a February 2012 forecast from eMarketer. The fastest-growing categories will be video (54.7%), sponsorships (27%), and search (27%), although banners (19.8%) and lead generation (18.5%) will... READ MORE

Canada Leads World in Online Banking UsageJuly 10, 2008

Canada is the world’s most developed markets for online banking, with 67.1 of Canadian internet users banking online in April 2008 – significantly more penetration than in other English-speaking countries, according to comScore. Among the key... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.November 7, 2017

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE

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