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US Ad Spend Trends, by Medium, in Q3 2015Most media types saw a dip in spending this past quarter.December 22, 2015Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types monitored saw a dip in spending year-over-year. Among... READ MORE
Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE
Research Recap of 2008 Academy Awards ReleasedMarch 3, 2008Nearly 94% of the 32 million Americans who watched this year’s Oscars watched the live telecast – but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the... READ MORE
Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer SpendingA look at the top-spending categories for Hispanics and Asian-Americans.August 7, 2017While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year. That’s according to a new report from... READ MORE
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