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How Much Riskier is Programmatic Than Direct Publisher Buys?

How Much Riskier is Programmatic Than Direct Publisher Buys?Brand risk is twice as high for display when bought programmatically than direct. What about video?April 7, 2017

There’s been a lot of talk lately about brand safety, owing in part to brands’ ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent... READ MORE

Hispanics Display Brand Loyalty in Key CPG CategoriesApril 19, 2012

Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds Nielsen [download page] in an April 2012 report. The most... READ MORE

Consumers Prefer Direct Mail to EmailDecember 5, 2011

Almost 3 in 5 American consumers report that they enjoy getting postal mail from brands about new products, compared to just 43% who say they enjoy getting emails from brands on new products, according to a study released in December 2011 by Epsilon... READ MORE

Direct Mail Has Cross-channel AppealNovember 3, 2010

Despite the growth of the internet marketing channel, direct mail can still affect consumer purchase decisions, according to a new white paper from Experian. 8 in 10 Households Read or Scan Advertising Mail Disproving commonly held notions about consumers... READ MORE

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