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Which Media Categories Have the Highest Brand Equity With Consumers?Gen Z are the real disruptors in video.July 11, 2016TV networks continue to top all media categories in brand equity, says The Harris Poll in releasing new data from its EquiTrend Study. However, video streaming subscriptions are catching up, and actually take the lead among the youngest respondents. The... READ MORE
Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?Women and Millennials are leading the way in app usage time. May 26, 2016The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren’t accessing more... READ MORE
Which Content Categories Are Being Shared on Which Devices?Different content categories tend to see different sharing tendencies across social channels. As it turns out, they see distinct sharing activity across devices, too. October 14, 2014How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to... READ MORE
Fastest-Growing Mobile App Categories, by Time SpentOverall time spent with mobile apps is up by 21% year-over-year, with three categories in particular experiencing a rapid increase.September 18, 2014Source: Localytics Notes: The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month, per Localytics data, with that increase spurred largely by an increase in the average number of app launches per month. The... READ MORE
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