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Which E-Commerce Product Categories Are Growing in Favor With Consumers?

Which E-Commerce Product Categories Are Growing in Favor With Consumers?Consumers around the world are shopping more online - and several B2C product categories have seen large increases in buying intentions over the past 2-3 years. September 2, 2014

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories, according to a new study [download page] from Nielsen. In its analysis of 22... READ MORE

In Europe, Women Dominate Engagement at Online Retail SitesJuly 5, 2012

Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July. Breaking down site categories into a top 10 list by percent share of time spent by women, the report finds that retail sites... READ MORE
2017 Marketing Budget Trends, by Channel

2017 Marketing Budget Trends, by ChannelWhat's in store for various channels this year.February 13, 2017

Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year. Hint: social media marketing appears... READ MORE
Global Sponsorship Spending Set For 4.5% Rise This Year

Global Sponsorship Spending Set For 4.5% Rise This YearSpending on sports in North America rivals total European sponsorship spending.February 8, 2017

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years... READ MORE
What Makes A Premium Product?

What Makes A Premium Product?A majority of consumers worldwide say that buying premium products makes them feel good.January 5, 2017

Sales of “premium” products – defined in this case as those that coast at least 20% more than the average category price – are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent... READ MORE

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