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US Ad Spend Rebounds in Q1, Rises 2.6% Y-O-YJune 19, 2012

US advertising spending increased 2.6% year-over-year in Q1 to $32.9 billion, rebounding after a 1% decline in Q4, according to June 2012 figures from Kantar Media. Spending among the 10 largest advertisers was $3.92 billion, representing a 5.5% decrease... READ MORE

Free-Standing Insert Coupon Activity Increases 8% in 2009January 13, 2010

Free Standing Insert (FSI) coupon activity increased 8% during 2009 vs. the previous year to more than 272 billion coupons dropped, according to Marx Promotion Intelligence, a division of TNS Media Intelligence.? This activity level is the highest yearly... READ MORE

1st Half Ad Expenditures Rise 6%September 14, 2010

Total advertising expenditures in the first six months of 2010 rose 5.7% from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media. In addition, ad spending during Q2 2010 was up 5.4% compared to last year. TV... READ MORE

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