Explore Our Insights
Customize Your Feed
Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.July 24, 2017People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE
2017 Marketing Budget Trends, by ChannelWhat's in store for various channels this year.February 13, 2017Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year. Hint: social media marketing appears... READ MORE
Mobile App Sessions Growth Slows in 2016; Category Cannibalization BeginsWhich app categories won out in 2016?January 18, 2017Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that “on their tenth... READ MORE
Feel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear